南京J交通建设集团发展战略研究

发布时间：2018-06-09 03:47

本文选题：发展战略 + 战略分析　；参考：《南京师范大学》2013年硕士论文

【摘要】：在企业战略制胜的时代,越来越多的企业把加强战略管理作为当务之急。南京J交通建设集团由于新组建,经营业务比较单薄,正面临着较高的经营风险,制定科学可行有效的企业发展战略已成为J集团的当务之急。本文根据企业战略管理的一般理论,按照战略分析、战略制定与选择、战略实施的逻辑顺序,为J集团制定了一整套详细的发展战略规划方案。本文运用理论与实际相结合的系统研究方法,综合运用几种常用的战略管理分析工具,包括PEST分析法、波特五力分析模型、企业价值链分析法、SWOT分析法,对企业的内外部环境进行科学、系统、深入的研究分析,明确了企业属性和发展战略的指导思想、定位、目标,选择确定了相关战略以及战略实施的保障措施。南京J交通建设集团发展战略的整体思路是在政府主导下,实行市场化运作,承担着区域道路建设和国有资产保值增值两大使命,致力于将企业打造成一个集融资、投资、建设、经营、服务于一体,适应市场环境的国有控股、自主经营、自负盈亏的大型综合交通产业集团。J集团将围绕“交通”做产业,加强区域范围内交通基础设施建设,推动交通相关产业发展,不断增强企业核心竞争力,实现企业的总体发展目标。本文通过运用战略管理相关理论和工具对J集团进行深入的研究分析,为企业发展提供科学的决策依据。
[Abstract]:In the era of strategic success, more and more enterprises take strengthening strategic management as the top priority. Nanjing J Transportation Construction Group is faced with higher operating risk because of its new establishment and weak business operation. Therefore, it is urgent for J Group to formulate scientific, feasible and effective enterprise development strategy. According to the general theory of enterprise strategic management, according to the logical sequence of strategic analysis, strategy formulation and selection, and strategy implementation, this paper formulates a set of detailed development strategy planning schemes for J Group. This paper applies the systematic research method of combining theory with practice, synthetically uses several common strategic management analysis tools, including pest analysis method, Porter five-force analysis model, enterprise value chain analysis method and SWOT analysis method. Scientific, systematic and in-depth research and analysis of the internal and external environment of the enterprise are carried out, and the guiding ideology, orientation and goal of the enterprise's attributes and development strategy are clarified, and the relevant strategies and the safeguard measures for the implementation of the strategy are selected and determined. The overall development strategy of Nanjing J Transportation Construction Group is to carry out market-oriented operation under the guidance of the government, to undertake the two missions of regional road construction and state-owned assets maintenance and appreciation, and to make the enterprise into a set of financing and investment. A large comprehensive transportation industry group, .J, which is a state-owned holding, autonomous and self-financing comprehensive transportation industry group, which integrates construction, operation and service, adapts to the market environment, will focus on "transportation" and strengthen the construction of transportation infrastructure in the regional scope. Promote the development of transportation related industries, constantly enhance the core competitiveness of enterprises, and achieve the overall development objectives of enterprises. In this paper, through the use of strategic management related theories and tools to conduct in-depth research and analysis of J Group, for the development of enterprises to provide a scientific basis for decision-making.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92

【相似文献】