山东长星集团文化建设研究

发布时间：2018-06-13 07:39

本文选题：长星集团 + 企业文化　；参考：《中国石油大学（华东）》2013年硕士论文

【摘要】：企业文化是企业的灵魂，是企业存在的精神支柱，是企业经营的价值观念。在企业运行的整个过程中，文化作为一种核心理念支撑和维系着企业的发展进步。企业文化伴随企业的生产经营，同样，一个成功的企业也必然存在着并得益于优秀的企业文化。于现代行业本身的特点，集团企业、特别是大型集团企业的企业文化有其独特之处，随着企业集团化和企业文化自身作用的发展，越来越多的大型企业集团更加注重企业文化的建设。当前，国内一些集团企业也逐渐在增强企业文化的建设，将竞争的焦点从传统的物质资源转变到企业核心竞争力的塑造上，尤其是体现在打造企业文化核心竞争力。本文主要采用的是文献归纳法。文献阅读是形成研究思路的前提和基础，本文通过CNKI数据库检索国内外相关文献研究，从界定二者内涵、解构相互关系入手，对我国企业、特别是集团企业文化建设进行分析研究，，回顾其历史与现状，分析长星集团企业文化建设的问题，而后提出相应的对策建议，为集团的企业文化建设工作提供新的思路和切实可行的方法。本文结合山东长星集团有限公司的实际情况，通过分析企业文化建设中的成就、问题及原因，通过企业文化的基本理论和方法，对山东长星集团企业文化进行再设计。文章共分为六部分：绪论；第一章，企业文化的基本理论；第二章，长星集团企业文化建设的现状；第三章，长星集团文化建设存在问题的原因；第四章，提升长星集团企业文化建设的对策；结论部分主要是对全文进行简单总结，提出进一步研究的设想。
[Abstract]:Corporate culture is the soul of the enterprise, the spiritual pillar of the existence of the enterprise, and the value concept of the enterprise management. In the whole process of enterprise operation, culture, as a core concept, supports and maintains the development and progress of enterprises. Enterprise culture is accompanied by enterprise production and management. Similarly, a successful enterprise must exist and benefit from excellent corporate culture. Because of the characteristics of modern industry, the corporate culture of group enterprises, especially large group enterprises, has its own unique features. With the development of enterprise collectivization and enterprise culture itself, More and more large enterprise groups pay more attention to the construction of corporate culture. At present, some group enterprises in China are gradually strengthening the construction of enterprise culture, changing the focus of competition from traditional material resources to shaping the core competitiveness of enterprises, especially in building the core competitiveness of enterprise culture. This paper mainly adopts the method of literature induction. Literature reading is the premise and foundation to form the research idea. This paper, through the CNKI database, retrieves the relevant literature research at home and abroad, starts with defining the connotation of the two, deconstructing the relationship between them, and analyzes the enterprises in our country. Especially, the enterprise culture construction of the group is analyzed and studied, its history and present situation are reviewed, the problems of the enterprise culture construction of Changxing Group are analyzed, and the corresponding countermeasures and suggestions are put forward. To provide new ideas and practical methods for the construction of corporate culture. Based on the actual situation of Shandong Changxing Group Co., Ltd., this paper analyzes the achievements, problems and reasons in the construction of enterprise culture, and through the basic theory and method of enterprise culture, redesigns the corporate culture of Shandong Changxing Group. The article is divided into six parts: introduction; the first chapter, the basic theory of corporate culture; the second chapter, the current situation of corporate culture construction of Changxing group; the third chapter, the causes of the problems in the cultural construction of Changxing group; the fourth chapter, The conclusion is a brief summary of the whole paper and a tentative plan for further study.
【学位授予单位】：中国石油大学（华东）
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.4

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