浙江A原料药公司出口竞争策略研究

发布时间：2018-06-14 22:02

本文选题：浙江A原料药公司 + 原料药　；参考：《华东理工大学》2013年硕士论文

【摘要】：随着我国经济迅猛增长和原料药企业地不断努力,近些年我国原料药产业发展迅速,加之中央和各地方政府不断加强制药产业的扶持和管理以及外贸出口的调节和维护,我国原料药制造企业依托着世界医药市场的产业转移和中国一直以来的低成本优势,2011年我国已然成为原料药生产和出口的第一大国,中国原料药企业在国际上的地位愈加重要。但是全球经济的不稳定因素和国家对环境保护的需求,各种人力成本、原材料成本等的加大,这在一定程度上增加了原料药制造企业的出口经营负担。因此对于国内的制药企业而言,机遇与威胁共存。浙江A原料药制造公司是浙江省一家中小型原料药出口企业,将近十年的发展使其具有了一定的技术依托和资金依托,但是要想在未来的竞争中获胜,就必须制定一整套科学有效的出口竞争策略。本文运用竞争优势理论、核心竞争力等理论,通过对比分析法、SWOT矩阵分析法、图表分析、辅助数据分析、PEST分析等手段,先对世界以及国内原料药市场进行了总结和展望,然后针对浙江A公司本身的相关情况,首先通过PEST分析法分析了公司的外部环境,然后通过SWOT分析,剖析了公司的优势、劣势,找出了公司的外部威胁和机会,并制订了公司的未来发展方向。最后根据具体情况给出了浙江A公司出口竞争策略。其中包括产品策略、价格策略、信息策略、促销策略、人才策略等多项具体措施。本文希望通过浙江A原料药公司的出口竞争策略研究,一方面给浙江A公司提出一些实质性建议,另一方面也希望以浙江A公司为例,给本土的相关企业一定的借鉴作用,有助于它们更好更快地发展。
[Abstract]:With the rapid economic growth of our country and the continuous efforts of raw material medicine enterprises, in recent years, China's raw material medicine industry has developed rapidly, in addition to the central and local governments continue to strengthen the support and management of the pharmaceutical industry, as well as the regulation and maintenance of foreign trade exports. Based on the industrial transfer of the world pharmaceutical market and the low cost advantage of China, our country has become the largest country in the production and export of API in 2011, and the status of Chinese API enterprises in the world is becoming more and more important. However, the unstable factors of the global economy and the national demand for environmental protection, various labor costs, raw material costs, etc., to a certain extent, increase the export management burden of the pharmaceutical manufacturers. Therefore, for domestic pharmaceutical enterprises, opportunities and threats coexist. Zhejiang A API Manufacturing Company is a small and medium-sized raw drug export enterprise in Zhejiang Province. After nearly a decade of development, it has a certain technical and financial backing, but it wants to win the competition in the future. It is necessary to formulate a set of scientific and effective export competition strategy. By using competitive advantage theory, core competence theory, SWOT matrix analysis, chart analysis, auxiliary data analysis and pest analysis, this paper summarizes and prospects the world and domestic API markets. Then according to the relevant situation of Zhejiang A Company itself, the paper first analyzes the external environment of the company through pest analysis, then analyzes the strengths and weaknesses of the company through SWOT analysis, and finds out the external threats and opportunities of the company. And worked out the company's future development direction. Finally, according to the specific situation, the export competition strategy of Zhejiang A Company is given. Including product strategy, price strategy, information strategy, promotion strategy, talent strategy and other specific measures. This article hopes that through the export competition strategy research of Zhejiang A API Company, on the one hand, it will put forward some substantive suggestions to Zhejiang A Company, on the other hand, it also hopes to take Zhejiang A Company as an example to give some reference to local related enterprises. It helps them to develop better and faster.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.72;F752.62

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