A公司东北区域营销战略研究

发布时间：2018-06-14 17:32

本文选题：营销战略 + 半导体　；参考：《云南财经大学》2013年硕士论文

【摘要】：随着半导体产品应用的广泛性增大，中国对其产品的需求越来越大，使得中国半导体市场成为竞争最激烈的市场之一，在激烈的市场竞争中，企业如何制定相应的营销战略计划；如何为消费者提供满意的服务；如何使市场营销活动形成协调统一的整体以便达到有效作用于消费市场是各大公司营销中要解决的实际问题。本文研究的对象A公司东北分公司隶属于一家跨国半导体企业，本文就是针对A公司东北市场的市场营销问题进行的研究，研究共分为三个大的部分：绪论、论文主体、结论。在绪论部分对本文研究的半导体行业的背景、营销战略的国内外研究现状、本文应用的研究方法进行了简要介绍。在论文的主体部分主要对A公司东北分公司的基本营销情况、营销中存在的问题进行阐述的基础上对A公司东北分公司的营销环境进行了较为详细的分析，，并提出相应的解决方案。在本文的结论部分，对相关研究进行总结，明确了研究的不足和意义。
[Abstract]:With the wide application of semiconductor products, the demand for its products is increasing in China, which makes the semiconductor market in China become one of the most competitive markets, in the fierce market competition, How to make the corresponding marketing strategy plan, how to provide the satisfied service for the consumer; How to make the marketing activities form a coordinated and unified whole in order to achieve an effective role in the consumer market is a practical problem to be solved in the marketing of major companies. The research object of this paper is that A Company Northeast Branch belongs to a multinational semiconductor enterprise. This paper is a research on the marketing problem of A Company Northeast market. The research is divided into three parts: introduction, main body of the paper and conclusion. In the introduction part, the background of semiconductor industry, the research status of marketing strategy at home and abroad, and the research methods used in this paper are briefly introduced. In the main part of the paper, the basic marketing situation and the problems in the marketing of the Northeast Branch of A Company are analyzed in detail on the basis of which the marketing environment of the Northeast Branch of A Company is analyzed in detail. And put forward the corresponding solution. In the conclusion of this paper, the related research is summarized, and the deficiency and significance of the research are clarified.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.6

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