医药企业文化建设研究

发布时间：2018-06-15 17:45

本文选题：医药企业文化 + 医药企业形象　；参考：《山东中医药大学》2013年硕士论文

【摘要】：21世纪，企业文化对企业的战略性作用愈显突出。面临着医药企业并购的低效，，医药企业发展的瓶颈，医药企业文化的理论研究呼之欲出。当今对医药企业文化理论的研究著作不仅数量少，而且雷同过多，对医药企业文化建设几乎无指导意义。企业文化是继经验管理、科学管理之后的企业管理的新境界。越来越多的企业家认识到，现代企业的竞争已经深入到了文化层面，文化的竞争是更高的竞争。因此，加强企业文化建设已经逐步被众多有远见的企业列为企业战略和现代科学管理的重要内容。鉴于这种情况，笔者决定选择医药企业文化建设作为硕士期间的研究课题。本文正文共分五部分：第一部分研究和分析了文化、企业文化、医药企业文化的定义和内容，找到了医药企业文化研究的切入点；第二部分在企业文化建设理论的指导下，分析了目前国内医药企业文化建设的现状，并且提出医药企业文化建设的四步骤；第三部分单独将医药企业形象战略实施与企业家个人能力提炼出来，阐述医药企业形象基本内容以及CIS的导入、设计和塑造；医药企业文化建设成功的关键在于参与文化建设企业家的个人能力提升，梳理了企业家与企业文化的互动关系；第四部分结合论文的内容对国内三家医药企业的文化建设进行了分析和建议；第五部分学习借鉴西方国家先进独特的企业文化和东方传统企业文化的精髓，并给出了医药企业文化建设的建议。本文研究旨在为我国医药企业文化建设提供参考。本文主要采用了文献研究法和理论分析法。文献研究包括：2002年至2012年中国知网上的460余篇关于企业文化建设的文章，文化、企业文化和与医药相关的书籍约七八本。同时查阅了与文章内容相关的网站，并结合个人对医药企业的理解，提出了医药企业文化建设设想。
[Abstract]:In the 21 st century, the strategic role of corporate culture becomes more prominent. In the face of the low efficiency of M & A and the bottleneck of the development of pharmaceutical enterprises, the theoretical study of pharmaceutical corporate culture is on the rise. Nowadays, the research works on the theory of pharmaceutical enterprise culture are not only few in quantity, but also similar to too much, which is of little guiding significance to the construction of pharmaceutical enterprise culture. Enterprise culture is the new realm of enterprise management after experience management and scientific management. More and more entrepreneurs realize that the competition of modern enterprises has reached the level of culture, and the competition of culture is higher. Therefore, strengthening the construction of corporate culture has been gradually listed as an important part of enterprise strategy and modern scientific management by many far-sighted enterprises. In view of this situation, the author decided to choose the medical enterprise culture construction as the research subject during the master's period. The text of this paper is divided into five parts: the first part studies and analyzes the definition and content of culture, corporate culture and pharmaceutical corporate culture, and finds the breakthrough point for the study of pharmaceutical corporate culture; the second part is guided by the theory of corporate culture construction. This paper analyzes the present situation of the cultural construction of domestic pharmaceutical enterprises, and puts forward four steps of the cultural construction of the pharmaceutical enterprises. The third part abstracts the implementation of the image strategy of pharmaceutical enterprises and the individual ability of the entrepreneurs. This paper expounds the basic contents of the image of pharmaceutical enterprises and the introduction, design and molding of CIS, the key to the success of the cultural construction of pharmaceutical enterprises lies in the promotion of the individual ability of the entrepreneurs involved in the cultural construction, and combs the interactive relationship between the entrepreneurs and the corporate culture. The fourth part analyzes and suggests the cultural construction of three domestic pharmaceutical enterprises in combination with the contents of the thesis, and the fifth part studies the quintessence of the advanced and unique enterprise culture and the oriental traditional enterprise culture of the western countries. Some suggestions on the cultural construction of pharmaceutical enterprises are also given. The purpose of this study is to provide reference for the cultural construction of pharmaceutical enterprises in China. This article mainly adopts the literature research method and the theory analysis method. The literature research includes: from 2002 to 2012, more than 460 articles on corporate culture construction, culture, corporate culture and about 78 books related to medicine. At the same time, the website related to the content of the article is consulted, and combined with the personal understanding of pharmaceutical enterprises, the cultural construction of pharmaceutical enterprises is put forward.
【学位授予单位】：山东中医药大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.72

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