郴州赛格车圣导航科技有限公司发展战略研究

发布时间：2018-06-19 04:25

本文选题：郴州赛格车圣导航科技有限公司 + 发展战略　；参考：《湖南大学》2015年硕士论文

【摘要】：郴州赛格车圣导航科技有限公司是湖南省郴州市一家民营全球卫星定位运营商企业,经过几年快速发展,其综合实力大幅提高。目前,郴州赛格车圣面临选择发展方向、如何继续发展等诸多问题,研究发展战略对公司的生存与发展具有十分重要的意义。本文运用现代企业战略理论和分析工具,对郴州赛格车圣公司内外部环境、自身优势和劣势进行了较深入的分析。通过建立五种竞争力模型,分析郴州赛格车圣公司发展过程中公司与主要竞争对手、潜在竞争对手、行业新入者、供应商和顾客之间的相互作用关系和力量,明确了公司的竞争态势。在上述分析的基础上,制定了郴州赛格车圣的发展战略。本文采用理论与实际结合的研究方法,以郴州赛格车圣为研究对象,以制定公司的发展战略为目标,针对企业实际情况进行实地调研,并通过文献检索等方法进行相关资料的收集,选择并运用科学理论指导实践,对公司的发展战略进行了详细的探讨。通过SWOT分析,提出战略方向选择,在分析公司远景与发展目标的基础上制定了公司的战略定位,包括产品定位、品牌定位和服务定位,制定了公司竞争战略,即在选择横向一体化增长型战略后,选择差异化为主结合集中化的组合竞争战略。最后,制定了公司战略实施及评价措施,包括目标考核机制和目标管理责任制的建立、战略实施的保障措施、实施效果的评价以及战略调整与优化机制的建立,即完善公司战略实施效果评价,建立公司发展战略偏差识别机制,完善优化机制。本文在研究过程中运用了相关战略管理理论,采用相应的战略分析工具,为郴州赛格车圣公司进行了整体发展战略设计和实施规划,具有较强的可操作性。同时,该研究对本行业其他企业也具有一定的参考价值。
[Abstract]:Chenzhou Che Sheng Navigation Technology Co., Ltd. is a private global satellite positioning operator in Chenzhou, Hunan Province. After several years of rapid development, its comprehensive strength has been greatly improved. At present, there are many problems such as choosing the direction of development and how to continue to develop in Chenzhou. It is of great significance to study the development strategy for the survival and development of the company. By using modern enterprise strategy theory and analysis tools, this paper makes a deep analysis of the internal and external environment, advantages and disadvantages of Chenzhou Saige Cesant Company. Through the establishment of five competitiveness models, this paper analyzes the interaction and strength between the company and its main competitors, potential competitors, industry newcomers, suppliers and customers during its development. It clarifies the competitive situation of the company. On the basis of the above analysis, the development strategy of Chenzhou Saige Che Saint is formulated. This article adopts the research method of combining theory with practice, taking Chenzhou Saige Cesant as the research object, taking the formulation of the company's development strategy as the goal, carries on the field investigation according to the actual situation of the enterprise. Through literature retrieval and other methods to collect relevant materials, select and use scientific theory to guide the practice, the development strategy of the company is discussed in detail. Through SWOT analysis, it puts forward the choice of strategic direction. On the basis of analyzing the company's future and development objectives, it formulates the strategic positioning of the company, including product positioning, brand positioning and service positioning, as well as the competitive strategy of the company. That is to say, after choosing the horizontal integration growth strategy, we choose the combination competition strategy of differentiation and centralization. Finally, the company strategy implementation and evaluation measures are formulated, including the establishment of target assessment mechanism and target management responsibility system, the safeguard measures of strategy implementation, the evaluation of implementation effect, and the establishment of strategic adjustment and optimization mechanism. That is, to perfect the evaluation of the effect of company strategy implementation, to establish the identification mechanism of the company's development strategy deviation, and to perfect the optimization mechanism. In the course of the research, this paper uses the relevant strategic management theory and the corresponding strategic analysis tools to carry out the overall development strategy design and implementation planning for Chenzhou Saige Chesheng Company, which has strong maneuverability. At the same time, this research also has certain reference value to other enterprises in this industry.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6;F272

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