QF厨房电器公司发展战略研究

发布时间：2018-06-19 19:37

本文选题：厨电行业 + ADL矩阵　；参考：《电子科技大学》2013年硕士论文

【摘要】：厨房电器行业是一种相对来说比较特殊的制造业，它与人们的生活息息相关。受到传统思想和生活方式的影响，我国的厨房电器市场经历了一段比较长的开拓过程。近年来，年轻一代人群开始成为这一行业的主要消费群体，加上人们对厨房用具要求的日益增加，厨电行业已成为制造业中的朝阳产业，并进入到快速增长阶段。本文将厨电行业中正处于转型期的QF厨房电器有限责任公司作为研究对象，，采用理论分析与实际案例相结合的方法对其发展战略进行研究。首先，通过分析QF公司的宏观环境和行业环境，阐述了厨电行业发展的趋势以及QF公司面临的契机和挑战。其次对QF公司的内部环境包括组织架构、人力资源管理以及营销渠道进行了分析，并探讨公司的现有优势和劣势，面临的机遇与挑战。再次，利用ADL矩阵讨论了厨电行业的行业周期发展阶段以及企业市场竞争地位。文章指出整个厨电行业处在高速的成长阶段，QF公司在行业中处于有利的竞争地位，应该采取聚焦差异化战略和纵向一体化发展战略有效进行资源整合。最后，文章提出企业需要从组织架构、人力资源管理，技术管理以及营销管理上进行创新和改进，为公司的长远发展，最终获得持续竞争优势提供坚强的后盾。
[Abstract]:Kitchen electrical industry is a relatively special manufacturing industry, it is closely related to people's lives. Under the influence of traditional thought and life style, the kitchen appliance market of our country has experienced a long development process. In recent years, the young generation began to become the main consumer group of this industry, and the increasing demand for kitchen appliances, the kitchen power industry has become a sunrise industry in the manufacturing industry, and has entered a rapid growth stage. In this paper, the QF Kitchen Electric Co., Ltd, which is in the transition period in the kitchen electricity industry, is taken as the research object. The development strategy of QF Kitchen Electric Co., Ltd is studied by combining theoretical analysis with practical cases. Firstly, by analyzing the macro environment and industry environment of QF Company, the development trend of kitchen electricity industry and the opportunity and challenge faced by QF Company are expounded. Secondly, it analyzes the internal environment of QF company, including organization structure, human resource management and marketing channel, and discusses the advantages and disadvantages, opportunities and challenges faced by QF company. Thirdly, using ADL matrix to discuss the stage of industry cycle development and the competitive position of enterprises. The paper points out that the whole kitchen power industry is in a favorable competitive position at a high growth stage in the industry, and should adopt focusing differentiation strategy and vertical integration development strategy to effectively integrate resources. Finally, the paper points out that enterprises need to innovate and improve from organizational structure, human resource management, technology management and marketing management, so as to provide strong backing for the long-term development of the company and the sustainable competitive advantage.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.6

【参考文献】