WL木业公司技术创新战略研究

发布时间：2018-06-19 23:06

本文选题：中小企业 + 技术创新战略　；参考：《西南财经大学》2013年硕士论文

【摘要】：林业是我国国民经济和社会发展中极其重要的行业,在贯彻可持续发展战略中具有重要地位,在生态建设中具有首要地位,在西部大开发中具有基础地位,在应对气候变化中林业具有特殊地位。林业产业化是我国林业发展的必经之路,将社会化大生产的规模经济特征和市场机制的高效特征紧密结合,对提高我国林业发展效率、转变经济发展方式有着十分重要的意义。林业产业化过程中,林业企业扮演着极其重要的角色。林业企业不仅包含国有的森林工业企业,还包括为数众多的木材加工企业、机械加工企业、木材综合利用加工企业等,重视加强产品精深加工和综合利用,拓展延长产业链。笔者所在的WL木业公司是一家加工制造人造板的资源综合利用型企业,是国家“十一五”期间重点鼓励发展的项目,符合“十二五”规划中大力提倡的林业企业产品精深加工和综合利用的发展方向。为响应国家“突出创新、强化应用、升级产业、服务林改”的指导方针,提高企业技术创新能力和核心竞争力,WL木业公司在可持续发展道路上坚持不懈地前行,将攻克技术瓶颈、加速科技进步、提升技术创新能力放在头等重要的位置。本文即是在国家宏观经济和政策环境之下,探索WL木业公司以及以之为代表的众多林业企业在技术创新战略方面的解决之道。技术创新是企业获得持续核心竞争力的源泉,是企业追求基业长青的基础。技术创新战略是企业战略体系中极为重要的一环,是在客观分析企业所处的外部环境和自身具备的内部特征基础上,是为企业技术创新设定目标、制定方案、提供支撑所做的总体规划,是企业实现总体战略目标的重要保障。目前,我国众多企业尤其是中小型企业,在技术创新战略方面缺乏坚实的理论基础和系统的实践验证。因此,本文将以笔者所在的WL木业公司为研究对象,调查和诊断公司发展及技术创新的现状,并以理论研究和经验分析为基础,总结出适用于中小企业技术创新战略实践的普遍规律。本文以技术创新、技术创新战略相关理论和中小企业技术创新研究为基础,针对WL木业公司进行概况介绍、战略环境分析和问题诊断,分析开展技术创新是公司赢得市场竞争、保持核心竞争力的关键的结论,并且对WL木业公司可能采取的技术创新战略进行分析、比较和选择。在确定了WL公司的技术创新战略之后,本文进一步论证技术创新方案的可行性、介绍技术创新方案的内容并对其进行全面评估。此外,还将对WL公司技术创新战略的局限和技术创新方案实施的难点进行客观分析,相应的应对措施也是本文尝试探索的内容。本报告以理论研究和经验分析为基础,围绕WL木业公司技术创新战略的具体问题进行研究,旨在以WL木业公司为案例,摸索出适合我国中小型企业的技术创新战略的分析、选择和实施之路。本文的理论贡献在于从理论研究和经验分析两个角度印证了“技术创新战略是企业可持续发展的源泉,是企业战略体系的重要一环”的重要观点。其二,本文以WL木业公司为研究对象,分析中小型企业开展技术创新的外部环境条件与内部企业特征,提出若干可能的技术创新战略并探索做出战略选择的依据。其三,本文将我国中小企业技术创新战略理论研究成果延伸至木业行业,弥补了理论研究成果在具体行业应用对策的不足,丰富了相应的理论体系,为同类型公司的技术创新实践提供理论依据。本文在实践方面的贡献可归纳为两方面：一方面,本文以WL木业公司的现状调研和诊断为基础,为其量身选择了适合外部环境条件和内部企业特征的技术创新战略,并以之为基础进行设计技术创新方案,为WL木业公司实现可持续发展问题探索出一条适合的道路。另一方面,本文为以WL木业公司为代表的广大中小型企业的技术创新提供了实践依据,构建了从现状调研、问题诊断、战略选择、方案设计到战略实施的完整过程,对我国中小型企业进行技术创新战略选择和方案实施有较强的参考价值。
[Abstract]:Forestry is an important industry in China ' s national economy and social development . It plays an important role in the implementation of sustainable development strategy . It plays an important role in the development of forestry .

The WL Wood Industry Company is a comprehensive and comprehensive enterprise for processing and manufacturing artificial board . It is the key to encourage development during the Eleventh Five - Year Plan period . It is in line with the development direction of deep processing and comprehensive utilization of forestry enterprise products advocated in the 12th Five - Year Plan . In order to improve the technological innovation ability and core competitiveness of enterprises in response to the country ' s " outstanding innovation , strengthen the application , upgrade industry and service forest reform " , WL timber company will be able to move forward on the road of sustainable development , to explore the bottleneck of technological innovation , accelerate the scientific and technological progress , and improve the technological innovation ability . This article is to explore the solution of WL timber industry company and many forestry enterprises represented by it under the national macro - economic and policy environment in the technical innovation strategy .

Technological innovation is the source of enterprise ' s sustainable core competitiveness . It is the basis of enterprise ' s pursuit of the long - term development of the basic industry . The technological innovation strategy is the important guarantee for the enterprise to realize the overall strategic goal .

Based on the theory of technological innovation , the strategy of technological innovation and the research of technological innovation of small and medium - sized enterprises , this paper makes a brief introduction , strategic environment analysis and problem diagnosis based on the research of technological innovation of WL . After determining the technological innovation strategy of WL company , this paper further demonstrates the feasibility of technological innovation , introduces the content of technological innovation scheme and makes a comprehensive evaluation .

Based on theoretical research and empirical analysis , this report is based on the specific problems of the technology innovation strategy of WL timber industry , aiming at the analysis , selection and implementation of technology innovation strategy suitable for small and medium - sized enterprises in China .

Based on the theory research and empirical analysis , this paper proves that " technological innovation strategy is the source of sustainable development of enterprises " , and it is an important aspect of the strategic system of enterprises . The paper analyzes the external environment conditions and internal enterprise characteristics of technological innovation in small and medium enterprises , and puts forward some possible technological innovation strategies and explores the basis for making strategic choices .

On the one hand , based on the research and diagnosis of WL timber industry , this paper gives a practical basis for selecting the technological innovation strategy suitable for external environment condition and internal enterprise characteristic , and explores a suitable way for WL timber industry to realize sustainable development . On the other hand , this paper constructs a complete process from present research , problem diagnosis , strategic choice and scheme design to strategic implementation , and has a strong reference value for the strategic choice and implementation of technological innovation in small and medium enterprises in China .
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.88;F273.1

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