食品企业社会责任与企业竞争力关系研究

发布时间：2018-06-22 02:24

本文选题：企业社会责任 + 企业竞争力　；参考：《江南大学》2013年硕士论文

【摘要】：企业社会责任近年来一直是国内外学术研究的重点，，这符合现代市场经济发展中道德标准不断加强的历史趋势。目前国内外的研究主要集中在企业社会责任和企业绩效关系的研究上，而本文认为，竞争力更能完整反映一个企业的综合实力。因此，本文结合我国食品行业问题频出的背景，通过对食品企业社会责任和其竞争力的分析研究，旨在解决以下两个问题：一是食品行业社会责任与企业竞争力是否存在联系；二是食品行业社会责任与企业竞争力存在怎样的联系。本文对现有文献进行了总结分析，在前人基础上给出了企业社会责任的定义，结合食品行业的现状分析了研究食品企业社会责任的重要性和必要性。将企业社会责任理论与利益相关者理论二者相结合，根据已有研究成果将企业社会责任分成七个维度，分别为：政府、股东、员工、供应商、债权人、消费者、社区。通过分析软件Minitab对数据因子分析，进一步优化了企业社会责任的维度和指标。本文建立起企业竞争力评价体系，以测算出的企业竞争力为因变量，企业社会责任作为自变量，企业规模和企业性质作为控制变量，进行逐步回归分析。研究发现：企业对员工、供应商、债权人、社区的社会责任与竞争力呈显著的正相关；企业对政府和股东的责任与企业竞争力呈负相关。基于实证分析得出的回归模型，以贵州茅台为例，分析了贵州茅台社会责任的履行情况，并且把2011年茅台集团的企业社会责任数据标准化处理后带入逐步回归模型，把贵州茅台的实际企业竞争力和模型计算出的企业竞争力做对比分析，考查了逐步回归模型的适用性和准确性。最后，根据研究结果，本文提出了食品行业社会责任发展和提高自身竞争力的建议。
[Abstract]:Corporate social responsibility (CSR) has been the focus of academic research at home and abroad in recent years, which is in line with the historical trend of strengthening moral standards in the development of modern market economy. At present, the research at home and abroad is mainly focused on the relationship between corporate social responsibility and corporate performance, and this paper believes that competitiveness can more fully reflect the comprehensive strength of an enterprise. Therefore, based on the background of food industry problems in China, through the analysis of food corporate social responsibility and its competitiveness, this paper aims to solve the following two problems: first, whether there is a relationship between food industry social responsibility and enterprise competitiveness; Second, the food industry social responsibility and the competitiveness of enterprises how to link. This paper summarizes and analyzes the existing literature, gives the definition of corporate social responsibility on the basis of predecessors, and analyzes the importance and necessity of studying food corporate social responsibility combined with the current situation of food industry. Combining corporate social responsibility theory with stakeholder theory, corporate social responsibility is divided into seven dimensions: government, shareholders, employees, suppliers, creditors, consumers and communities. Through the analysis of data factor by Minitab, the dimensions and indicators of CSR are further optimized. In this paper, the evaluation system of enterprise competitiveness is established, which takes the calculated enterprise competitiveness as dependent variable, corporate social responsibility as independent variable, enterprise size and nature as control variable, and carries out stepwise regression analysis. It is found that the social responsibility of enterprises to employees, suppliers, creditors and communities is significantly positively related to competitiveness, while the responsibility of enterprises to government and shareholders is negatively related to the competitiveness of enterprises. Based on the regression model obtained by empirical analysis, taking Moutai, Guizhou as an example, this paper analyzes the performance of social responsibility in Moutai, Guizhou, and brings the data standardization of corporate social responsibility of Moutai Group in 2011 into the stepwise regression model. This paper makes a comparative analysis of the actual enterprise competitiveness of Moutai in Guizhou and the competitiveness calculated by the model, and examines the applicability and accuracy of the stepwise regression model. Finally, according to the research results, this paper puts forward some suggestions on the development of food industry social responsibility and improvement of its own competitiveness.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.82

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