GY公司发展战略研究

发布时间：2018-06-26 12:24

本文选题：发展战略 + GY公司　；参考：《东北大学》2013年硕士论文

【摘要】：在全球经济一体化的背景下,国内企业竞争日趋激烈,加强企业战略管理正在成为现代企业求生存谋发展的重要途径。企业战略决定着企业在市场环境中的位置和生存状态,清晰而科学的发展战略是确保企业正常发展的重要前提。GY公司是辽河油田下属的存续企业,长期以来,GY公司的发展一直依赖于辽河石油主业,参与市场竞争程度较低,片面强调生产任务的完成和当前利益,公司的长远发展战略没有得到足够重视。然而随着国有企业的改革进一步深入,与油田的存续关系一旦断开,存续企业将完全置身于市场之中。面对复杂多变的市场环境,如何能够抓住机遇、排除危机,如何在市场经济中谋求一条生存和发展之路将成为广源公司下一阶段发展的重中之重。因此,本文的出发点就是这个新时期GY公司的发展战略问题。本文整体上采取了理论研究和企业实际相互结合的研究和分析方法,在对GY公司外部环境和内部条件深入分析、研究的基础上,运用SWOT分析法识别出GY公司所面临的外部机会与威胁、内部优势与劣势,进一步运用综合分析的方法对机会与威胁、优势与劣势进行分析和相互匹配,然后对各种战略选择方案进行分析评价,最终确定GY公司发展的战略目标及定位,同时提出具体的建议战略实施方案和保障措施。
[Abstract]:Under the background of global economic integration, the competition of domestic enterprises is becoming more and more fierce. Strengthening the strategic management of enterprises is becoming an important way for modern enterprises to survive and develop. Enterprise strategy determines the position and survival state of the enterprise in the market environment. A clear and scientific development strategy is an important prerequisite to ensure the normal development of the enterprise .GY Company is the surviving enterprise of Liaohe Oilfield. For a long time, the development of GY Company has been dependent on the main industry of Liaohe oil, and its participation in market competition is relatively low. It emphasizes the completion of production task and the current interests, and the long-term development strategy of the company has not been paid enough attention to. However, with the further reform of state-owned enterprises, once the relationship with the oil field is broken, the surviving enterprises will be completely in the market. In the face of the complex and changeable market environment, how to seize the opportunity, eliminate the crisis, and how to seek a way of survival and development in the market economy will become the most important part of the next stage of the development of Guangyuan Company. Therefore, the starting point of this article is the development strategy of GY Company in this new period. This paper has adopted the research and analysis method of combining the theory research with the practice of the enterprise as a whole. On the basis of the deep analysis of the external environment and internal conditions of GY Company, Using SWOT analysis method to identify the external opportunities and threats, internal strengths and weaknesses faced by the company, and further use the method of comprehensive analysis of opportunities and threats, strengths and weaknesses to analyze and match each other. Then it analyzes and evaluates the various strategic options, and finally determines the strategic objectives and positioning of the development of GY Company, and puts forward specific suggestions for the implementation of the strategy and the safeguard measures.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.22;F272

【相似文献】