江苏MH集团财务战略管理研究

发布时间：2018-06-28 21:17

本文选题：江苏MH集团 + 财务战略　；参考：《广西师范大学》2013年硕士论文

【摘要】：财务战略管理作为企业战略管理的重要组成部分,对企业的各个环节均有影响,直接关系到企业的生存与发展,随着企业战略目标的改变和管理的提升,也要求财务战略管理必须站在为长远战略目标服务的高度组织和开展活动,财务战略管理要求企业必须以整体目标为导向,分析企业所面临的内外部环境,选择合适的财务战略,制定出相应的战略行动计划和实施步骤,并严格执行控制。江苏MH集团公司隶属混凝土行业,其发展受房地产行业影响深远,随着江苏省房地产及重大工程项目的蓬勃发展,江苏MH集团混凝土产量逐年增加。然而江苏MH集团面对的外界竞争环境却是错综复杂的,如果得不到足够的重视,极易引起恶性价格竞争,势必会给企业未来带来负面影响。因此,财务战略管理的重建与实施控制,对江苏MH集团而言是个有力的解决工具。本文通过对江苏MH集团目前的财务管理现状及产生原因的分析,指出了财务战略管理的必要性,接着使用竞争五力模型分析了江苏MH集团面临的现有竞争者、潜在竞争者、可能的替代产品、供应商关系和购买者的议价能力。并在此基础上最终提出了江苏MH集团财务战略的策略选择、实施步骤及评价标准。本文分别从投资战略、筹资战略和财务管理三个方面提出了集团财务战略的方案,并且提出了具体的实施方案和改进措施,如：重建组织结构、规范财务人员行为提升其素质、加强投资决策和权益性融资决策管理以及重点建设全面预算体系和风险控制体系。希望通过整改发挥企业的优势,克服运作中的劣势,扫除发展的不利团素,抓住机遇,促进管理上实现质的飞跃,使公司在混凝土市场更具竞争力。
[Abstract]:As an important part of enterprise strategic management, financial strategic management has an impact on all aspects of the enterprise. It is directly related to the survival and development of the enterprise. With the change of the strategic target and the promotion of management, the financial strategic management must be highly organized and carried out for the long-term strategic objectives. Management requires that the enterprise must take the overall goal as the guidance, analyze the internal and external environment of the enterprise, choose the appropriate financial strategy, formulate the corresponding strategic action plan and implementation steps, and strictly enforce the control.
Jiangsu MH group is subordinate to the concrete industry, its development is deeply affected by the real estate industry. With the vigorous development of real estate and major projects in Jiangsu Province, the output of concrete in Jiangsu group MH group is increasing year by year. However, the external competitive environment of Jiangsu group MH group is complicated and complicated, if not enough attention is paid to it, it is easily caused. The vicious price competition is bound to have a negative impact on the future of the enterprise. Therefore, the reconstruction and control of the financial strategic management is a powerful solution to the MH group in Jiangsu.
Through the analysis of the current financial management status and causes of Jiangsu MH group, this paper points out the necessity of financial strategic management, and then uses the competition five force model to analyze the existing competitors, potential competitors, possible alternative products, supplier relations and purchasers' bargaining power which Jiangsu group MH group faces. Finally, we put forward the strategy selection, implementation steps and evaluation criteria of the financial strategy of Jiangsu MH group. This paper puts forward the plan of group financial strategy from three aspects of investment strategy, financing strategy and financial management, and puts forward concrete implementation plan and improvement measures, such as reconstructing the organization structure and standardizing the behavior of financial personnel to improve it Quality, strengthen investment decision-making and equity financing decision-making management, and focus on building a comprehensive budget system and risk control system. I hope that through rectification and reform to play the advantages of the enterprise, overcome the disadvantages in the operation, remove the unfavorable factors of development, seize the opportunity, promote the qualitative leap in management, and make the company more competitive in the concrete market.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F426.721

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