宁波海伦钢琴股份有限公司国际化战略研究

发布时间：2018-06-30 20:18

本文选题：钢琴 + 国际化　；参考：《哈尔滨理工大学》2013年硕士论文

【摘要】：随着全球一体化进程的发展，在走出去战略的支持下，各大产业都在不断的走向国际化，走进国际舞台。钢琴产业是一种文化产业，随着人们对精神文化的不断重视，乐器越来越多的走进了人们的生活。钢琴也不在是一种遥不可及的存在，这对于钢琴产业而言是十分可喜的环境变化。钢琴产业的拓展与其他产业相比还有着自身的特性，文化产业与工业产业不同，钢琴产业的发展与人们对音乐的追求和向往、人们的经济条件、购买能力息息相关。宁波海伦钢琴有限公司在我国钢琴产业中属于四大钢琴产业基地之一，本身在国内有着相对稳定的钢琴市场，并且有一定的品牌效应，这些都为宁波海伦钢琴国际化战略的发展提供了良好的基础。本文研究宁波海伦钢琴有限公司国际化战略，首先分析了宁波海伦钢琴国际化战略的现状，然后采用PEST分析了宏观的国际形势，并针对同行业的环境进行了分析。然后，对海伦钢琴实施国际化战略管理体系进行了设定，包括：发展定位、发展模式、总体战略目标及战略措施，最后针对海伦钢琴实施国际化战略的实施进行了分析。全球经济不断融合下，我国钢琴产业的发展是机会与风险同行的，，只有明确的分析和了解自身的优劣势，才能够在今后国际化发展中得到更加广阔的空间。
[Abstract]:With the development of global integration, with the support of the strategy of going out, the major industries are constantly going to the international stage. Piano industry is a kind of cultural industry. Along with people pay more and more attention to spiritual culture, musical instruments come into people's life more and more. Piano is no longer a distant existence, which is a very gratifying environmental change for the piano industry. Compared with other industries, the development of piano industry has its own characteristics. The development of piano industry is different from industrial industry. The development of piano industry is closely related to people's pursuit and yearning for music, people's economic conditions and purchasing ability. Ningbo Helen Piano Co., Ltd. belongs to one of the four major piano industry bases in our country. It has a relatively stable piano market in China and has a certain brand effect. All these provide a good basis for the development of Ningbo Helen piano internationalization strategy. This paper studies the internationalization strategy of Ningbo Helen Piano Co., Ltd., firstly analyzes the present situation of Ningbo Helen piano internationalization strategy, then analyzes the macro international situation by pest, and analyzes the environment of the same industry. Then, it sets the management system of Helen piano internationalization strategy, including: development orientation, development model, overall strategic objectives and strategic measures, and finally analyzes the implementation of Helen piano internationalization strategy. With the continuous integration of the global economy, the development of China's piano industry is an opportunity and a risk peer, only a clear analysis and understanding of their own strengths and weaknesses, in the future in the international development can get a broader space.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.8

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