科胜电子科技有限公司发展战略研究

发布时间：2018-07-01 10:36

本文选题：科胜电子科技有限公司 + 发展战略　；参考：《湖南大学》2013年硕士论文

【摘要】：当前的电子市场，企业间的竞争已经进入白热化阶段，而随着技术的发展，企业所处的外部环境也趋向复杂化与动态化。电子企业只有不断增强自身的资源与能力，才能在满足消费者需求的同时获得经济利润，增强自身实力。我国经济增长与科技进步的一大支撑点便是信息产业，而信息产业的基础便是集成电路等先进技术。在内部条件和外部环境斗争发生持续变化的情况下，电子企业的发展战略应该与时俱进。在当今信息新技术层出不穷、互联网经济不断崛起的情况下，电子技术和电子产品的重要地位是不言而喻的。科胜电子科技有限公司目前正趋向稳定发展的阶段，怎样持续保持技术和产品优势，并逐步将自身的优势转化为重组企业内外资源的能力，是一个亟待解决的问题。本文首先介绍了科胜电子科技有限公司的概况，运用PEST分析法、波特五力模型等分析方法对科胜电子科技有限公司的一般环境、行业环境等战略环境进行深入分析，并重点运用SWOT分析法对科胜电子科技有限公司的内外部环境进行综合研究分析，从而充分了解该公司的发展机遇和挑战，以及评价公司的优势和劣势，并对科胜电子科技有限公司发展战略定位进行分析和战略选择，在此基础上制定公司的战略实施步骤。包括战略选择分析、市场开发战略、合资合作战略、服务战略、技术创新战略、人力资源战略以及发展战略的重要保障措施。本文从实际出发，结合战略管理知识，，利用战略管理流程，根据科胜电子科技有限公司的自身条件站在全局的高度制定与时代、环境相适应的一个较为完整的战略规划，从而使企业更好地发挥自身的优势，在激烈的市场竞争中获得生存与长远发展，所以具有很好的现实意义。
[Abstract]:The current electronic market, the competition between enterprises has entered the stage of white hot, and with the development of technology, the external environment of enterprises also tends to be complex and dynamic. Only by increasing their resources and ability, the electronic enterprises can obtain economic profits and strengthen their own strength while meeting the needs of consumers. The information industry is a big support to the progress of science and technology, and the basis of the information industry is the advanced technology such as integrated circuit. In the case of the continuous change in the internal conditions and the external environment, the development strategy of the electronic enterprises should keep pace with the times. In the present information technology, the emerging situation of the Internet economy is rising. At the same time, the important position of electronic technology and electronic products is self-evident. At present, Ke Sheng Electronic Technology Co., Ltd. is tending to the stage of stable development. How to maintain the advantages of technology and products and gradually transform its own advantages into the ability to reorganize the internal and external resources of the enterprise is a problem to be solved.
This article first introduces the general situation of coheng Electronic Technology Co., Ltd., using the analysis method of PEST analysis and Potter five force model to analyze the general environment, industry environment and other strategic environment of coheng electronic technology limited company, and focus on the internal and external environment of coheng electronic technology limited company by SWOT analysis. In order to fully understand the development opportunities and challenges of the company, and to evaluate the advantages and disadvantages of the company, and to analyze and select the strategic positioning of the company's development strategy, the strategic implementation steps of the company are formulated on the basis of the strategy, including the strategy of selection and analysis, the strategy of market development, and the joint venture strategy, Service strategy, technology innovation strategy, human resource strategy and the important safeguard measures of development strategy. This paper, starting from the reality, combining strategic management knowledge, using the strategic management process, and according to the condition of the company's own conditions at the global level, makes a more complete strategic rule adapted to the times and the environment. So that enterprises can better play their own advantages and survive and develop in the fierce market competition, so it has a very good practical significance.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F271;F426.63

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