日本汽车零部件中小企业在华投资现状及其优势研究

发布时间：2018-07-02 14:53

本文选题：日本零部件企业 + 在华投资　；参考：《广东外语外贸大学》2013年硕士论文

【摘要】：日本的制造业有非常强大的竞争力。这不仅仅是由大企业支撑，中小企业也发挥了很大的作用。中小企业从大企业接收业务，以相对低的工资和高的技术力量做出高品质的产品，，使得日本产品赢得了高品质的美名。这样的企业间长年合作，品质的保证和交货时间的信赖，技术上的交流，带来了非常大的经济效果。但近年来金字塔结构出现了非常大的变化，由垂直的关系开始向水平关系变化。零部件配套分工结构开始动摇。本论文首先研究日本的零部件配套构造形成的历史和理论，讨论其优点和强势。随后研究零部件配套构造的变化背景和现象。最后研究进入中国市场之后零部件配套中小企业的优势，将取几个实例，检证其两大优势，及其在中国是否能维持和得到再构筑。对于日本零部件配套中小企业来说进入中国市场是一个非常大的商机。他们的竞争优势就是高技术和高品质。虽然在价格上没有优势，但是在品质方面有绝对竞争力的。在今后能否继续降低成本是日本中小企业所要面对的难题。
[Abstract]:Japan's manufacturing industry is very competitive. This is not only supported by large enterprises, small and medium-sized enterprises also played a great role. Small and medium-sized enterprises take over business from large enterprises and make high quality products with relatively low wages and high technology, which makes Japanese products win the reputation of high quality. This long-term cooperation between enterprises, quality assurance and delivery time trust, technical exchanges, has brought great economic results. However, in recent years, the pyramid structure has changed a lot, from vertical relationship to horizontal relationship. Parts and components supporting division of labor structure began to shake. In this paper, the history and theory of components matching structure in Japan are studied, and its advantages and advantages are discussed. Then the changing background and phenomena of accessory structure of parts are studied. Finally, this paper studies the advantages of small and medium-sized enterprises in parts matching after entering the Chinese market, and will take several examples to verify their two advantages and whether they can be maintained and rebuilt in China. Japanese components supporting small and medium-sized enterprises into the Chinese market is a very big business opportunity. Their competitive advantage is high technology and high quality. Although there is no advantage in price, but in the quality of absolute competitiveness. Can continue to reduce costs in the future is the Japanese SMEs have to face the problem.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F416.471;F279.313

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