新疆花园乳业公司发展战略研究

发布时间：2018-07-03 17:43

本文选题：发展战略 + SWOT　；参考：《石河子大学》2013年硕士论文

【摘要】：随着我国经济持续稳定的发展，城市居民收入水平的提高，城市化进程加快，城市人口大量增加，促进了人们饮食和营养观念的转变，拉动了乳品消费需求的相应增加。新疆是我国奶业优势区域和牛奶主产区之一。进入21世纪后，新疆奶业实现了连续多年的较快发展。但奶业为新疆实现传统农牧业向现代农牧业的转变、增加农牧民收入，为地方经济的发展、全面建设小康社会做出重要贡献。但是2008年10月后，受国际金融危机和“三聚氰胺事件”影响，新疆广大奶农和乳品企业生产一度面临较大困难，奶业发展受到严重冲击。目前，新疆经济处于历史重要战略机遇期，可以说，新疆奶业面临较好的宏观环境，面临众多发展机遇，有利于发挥自身的资源优势，将资源优势转化为产业优势。本文基于新疆经济发展的大背景下，运用SWOT分析法、调查法和访谈法、规范分析和实例分析相结合的方法、定性与定量分析相结合的方法，研究新疆花园乳业公司发展战略问题。首先，，阐述企业发展战略的相关概念及理论，奠定本文的理论基础；其次，简述新疆花园乳业公司发展历程，分析其经营状况、业务情况，指出公司经营中的成效与不足；第三，运用SWOT分析法，对新疆花园乳业公司的发展战略环境进行分析；第四，研究新疆花园乳业公司的发展战略定位及目标；最后，提出有利于新疆花园乳业公司发展战略实施的保障措施。
[Abstract]:With the sustained and stable development of economy, the improvement of income level of urban residents, the acceleration of urbanization process and the increase of urban population, it has promoted the change of people's diet and nutrition concept, and stimulated the corresponding increase of consumption demand of dairy products. Xinjiang is one of the main milk producing areas in China. After entering the 21 st century, Xinjiang dairy industry has achieved rapid development for many years. But the dairy industry has made important contributions to realize the transformation from traditional agriculture and animal husbandry to modern agriculture and animal husbandry, increase the income of farmers and herdsmen, and make important contributions to the development of local economy and the construction of a well-off society in an all-round way. However, after October 2008, under the influence of international financial crisis and melamine incident, the production of dairy farmers and dairy enterprises in Xinjiang was once faced with greater difficulties, and the development of dairy industry was seriously impacted. At present, Xinjiang's economy is in an important period of strategic opportunity in history. It can be said that Xinjiang dairy industry is faced with a better macro environment and many opportunities for development, which is conducive to giving play to its own resource advantages and transforming them into industrial advantages. Based on the background of Xinjiang's economic development, this paper uses SWOT analysis, investigation and interview, normative analysis and case analysis, qualitative and quantitative analysis. To study the development strategy of Xinjiang Garden Dairy Company. First of all, the related concepts and theories of the enterprise development strategy are expounded to lay the theoretical foundation of this paper; secondly, the development course of Xinjiang Garden Dairy Company is briefly described, its management situation and business situation are analyzed, and the results and shortcomings of the company's management are pointed out. Third, use SWOT analysis method to analyze the development strategy environment of Xinjiang Garden Dairy Company; fourth, study the development strategy orientation and goal of Xinjiang Garden Dairy Company; finally, Put forward the safeguard measure that is advantageous to the development strategy of Xinjiang Garden Dairy Company.
【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.82

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