上海华谊丙烯酸有限公司一体化发展战略研究

发布时间：2018-07-04 07:07

本文选题：丙烯酸公司 + 一体化发展战略　；参考：《华东理工大学》2013年硕士论文

【摘要】：上海华谊丙烯酸有限公司国内最大的专业生产丙烯酸及酯系列产品的企业之一,公司通过消化吸收引进技术,依靠技术创新相继开发了拥有自主知识产权的国产化丙烯酸及酯生产技术,是继德国、日本、美国企业之后第四个拥有丙烯酸成套生产技术的企业。近年来随着丙烯酸及酯技术的完全国产化和丙烯酸行业的较高利润吸引了大批企业纷纷扎堆投资新建丙烯酸及酯装置,其中不乏如巴斯夫、陶氏、中海油、台塑等国内外石化巨头,丙烯酸及酯行业面临的竞争日益残酷。公司上游原料和下游产品“两头在外”的现状逐渐无法适应激烈的市场竞争。因此,公司必须进行产业链布局的调整,通过研究和实施一体化发展战略,逐步调整产品结构、适应产业发展并获得一体化的竞争优势。本文拟通过对新形势下丙烯酸及酯行业和丙烯酸公司自身情况的研究,并运用PEST分析法、波特五力分析模型、SWOT分析法和一体化战略理论等有关工具及理论,对公司内部和外部发展环境进行细致研究和分析,也对比了国内外竞争企业的各项数据指标,研究了适合上海华谊丙烯酸有限公司特点的一体化发展战略。战略规划在上海漕泾化学工业区内,实施与大型炼化企业合作稳定丙烯上游原料并通过科技创新和中外合作方式延伸下游产品的一体化发展战略,为丙烯酸公司在“十二五”期间的发展拓展新的思路。
[Abstract]:Shanghai Huayi Acrylic Acid Co., Ltd. is one of the largest enterprises specializing in the production of acrylic acid and ester series products. Depending on technological innovation, the home-made acrylic acid and ester production technology with independent intellectual property rights has been developed one after the other. It is the fourth enterprise to have the complete set of acrylic acid production technology after Germany, Japan and the United States. In recent years, with the complete localization of acrylic acid and ester technology and the high profits in the acrylic industry, a large number of enterprises have invested in new acrylic acid and ester plants, including BASF, Dow and CNOOC. Formosa Plastics and other domestic and foreign petrochemical giants, acrylic acid and ester industry is facing increasingly fierce competition. The upstream raw materials and downstream products of the company "two in the outside" status gradually unable to adapt to fierce market competition. Therefore, the company must adjust the layout of the industrial chain, through the research and implementation of integrated development strategy, gradually adjust the product structure, adapt to the industrial development and obtain the competitive advantage of integration. In this paper, through the research on the situation of acrylic acid and ester industry and acrylic company under the new situation, and by using pest analysis, Porter's five-force analysis model, SWOT analysis and integration strategy theory and other relevant tools and theories. This paper makes a detailed study and analysis on the internal and external development environment of the company, compares the various data indexes of the domestic and foreign competitive enterprises, and studies the integrated development strategy suitable for the characteristics of Shanghai Huayi Acrylic Acid Co., Ltd. In Shanghai Caojing Chemical Industrial Zone, the strategic plan is to implement an integrated development strategy of stabilizing upstream propene raw materials and extending downstream products through scientific and technological innovation and Chinese-foreign cooperation, in cooperation with large refining and chemical enterprises. For the acrylic company in the "12-5" period of development to develop new ideas.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.722

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