即墨服装批发市场发展战略研究

发布时间：2018-07-07 10:13

本文选题：服装批发市场 + 战略　；参考：《中国海洋大学》2013年硕士论文

【摘要】：即墨服装批发市场是华北地区著名的服装集散地之一，是我国北方一处产销相依、工商联动、聚散快捷的大型专业服装批发市场,以即墨为中心的服装产业集群，由于其悠久的历史和独特的地域文化，聚集了上万家的服装企业及配套企业，颇具规模。然而，随着全国各地的服装业快速发展，近年来服装批发市场的压力的越来越大，对即墨服装批发市场而言，形势日趋严峻。在传统集贸市场的基础上发展起来的即墨服装批发市场，出现了许多问题，如缺乏品牌影响力、市场辐射力明显下降、经营管理方式滞后等等，如何能够使该项目在最短的时间内吸引人气，实现市场整合，最终实现可持续繁荣，是即墨服装批发市场的发展战略要解决的问题。本文通过对即墨服装批发市场内部条件与发展现状进行分析，，结合当前宏观环境和行业环境，以及专业批发市场的发展特点进行分析，对即墨服装批发市场发展战略进行探讨研究，找出其中的问题，并制定出科学有效的发展战略。
[Abstract]:Jimo Garment Wholesale Market is one of the famous clothing distribution centers in North China. It is a large professional clothing wholesale market in the north of China, which depends on production and marketing, interacts with industry and commerce, and gathers quickly. It is a garment industry cluster with Jimo as the center. Because of its long history and unique regional culture, it has gathered tens of thousands of garment enterprises and supporting enterprises. However, with the rapid development of clothing industry all over the country, the pressure of clothing wholesale market is increasing in recent years, for Jimo clothing wholesale market, the situation is becoming more and more severe. The Jimo clothing wholesale market, developed on the basis of the traditional market, has many problems, such as the lack of brand influence, the obvious decline in the market radiation power, and the lag in the mode of operation and management, and so on. How to make the project attract people in the shortest time, realize market integration, and finally realize sustainable prosperity, is the problem to be solved in the development strategy of Jimo clothing wholesale market. This paper analyzes the internal conditions and development status of Jimo clothing wholesale market, combined with the current macro environment and industry environment, as well as the characteristics of the development of professional wholesale market. This paper probes into the development strategy of Jimo clothing wholesale market, finds out the problems, and formulates a scientific and effective development strategy.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.86;F723

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