广州MY工业设计公司商业计划书

发布时间：2018-07-10 19:48

本文选题：工业设计 + 商业计划书　；参考：《华南理工大学》2013年硕士论文

【摘要】：在经济全球化的背景下，随着社会主义市场经济的完善和发展，我国工业设计行业面临巨大的变化。工业设计属于专门的服务性工作，，是我国一项新兴行业，国家积极从“中国制造”向“中国创造”转型。尤其我国珠三角地区制造业蓬勃地发展，加速产业形态由“广东制造”向“广东创造”转变，工业设计受到了前所未有的重视。三个MBA学子经过前期调研以及认真分析后决定创立专业“一站式”服务的工业设计公司——广州MY工业设计公司，主要为珠三角生产制造企业提供产品创新研发设计、结构设计、手板样机制作、平面设计及包装设计等服务。本商业计划书是在科学、客观的基础上，按照商业计划书的编写要求，对成立广州MY设计公司进行全面、有效的探讨。本文首先介绍了项目背景，通过对工业设计的行业分析，可以看出当前广东工业设计行业环境是良好的。借助波特五力竞争模型分析得知广东的市场总体需求状况潜力大，行内竞争相对激烈，机会与挑战并存。通过对优势和劣势、机会与威胁的综合对比研究，确定了MY工业设计公司的内外部经营环境，项目面临的政策、经济、社会和技术环境均十分有利，外部面临的机会远大于外部的威胁。通过运用营销管理学的STP为本项目选择了目标市场和进行市场定位，从MY设计的目标市场需求着手，发挥自身优势，规避劣势，提出了MY设计的经营模式与赢利模式，制定了公司的市场营销策略与内部管理等方案。最后本文从财务预测和风险分析角度进行了分析论证。在分析财务指标时，对MY设计公司未来五年的现金流作了预测，进而得出MY公司的净现值（NPV）、内部收益率(IRR)和静态回收期等重要财务指标。同时，针对面临的风险，制定了相应的风险规避对策，为MY公司的运作提供了决策依据和保障。MY公司的初始投资预计为8.86万元，公司成立的前五年净现值为33.51万元（NPV0），内部收益率为40%，投资回收期约为1.17年。综合以上分析，得出本项目可行、值得投资的结论。
[Abstract]:Under the background of economic globalization, with the improvement and development of socialist market economy, China's industrial design industry is facing tremendous changes. The industrial design belongs to the special service work, is a new industry of our country, the country actively changes from "made in China" to "created in China". In particular, the manufacturing industry in the Pearl River Delta region has developed vigorously, accelerating the transformation of industrial form from "made in Guangdong" to "created in Guangdong", and industrial design has received unprecedented attention. After preliminary investigation and careful analysis, the three MBA students decided to establish a professional "one-stop" service industrial design company, Guangzhou MY Industrial Design Co., which mainly provides product innovation and R & D design for manufacturing enterprises in the Pearl River Delta. Structure design, hand board prototype production, graphic design and packaging design and other services. This business plan is based on the scientific, objective basis, according to the requirements of the preparation of business plans, the establishment of Guangzhou me design company for a comprehensive and effective discussion. This paper first introduces the background of the project, through the industry analysis of industrial design, we can see that the current industrial design industry environment in Guangdong is good. With the analysis of Porter's five-force competition model, the author finds out that Guangdong's overall market demand has great potential, the competition in the industry is relatively fierce, and opportunities and challenges coexist. Through a comprehensive comparative study of strengths and weaknesses, opportunities and threats, the internal and external operating environment of my Industrial Design Company, the policy, economic, social and technological environment facing the project are all very favourable. External opportunities far outweigh external threats. Through the use of STP of marketing management to select the target market and carry on the market orientation for this project, starting from the demand of the target market of my design, giving play to its own advantage, avoiding the inferior position, putting forward the management mode and profit mode of my design. Established the company's marketing strategy and internal management and other programs. At last, this paper analyses and proves from the angle of financial forecast and risk analysis. In the analysis of financial indexes, the cash flow of my design company in the next five years is forecasted, and some important financial indexes, such as net present value (NPV), internal rate of return (IRR) and static payback period, are obtained. At the same time, aiming at the risk faced, the corresponding countermeasures of risk aversion are worked out, which provide the decision basis and guarantee for the operation of my company. The initial investment of my company is expected to be 88600 yuan. The net present value of the first five years of the company was 335100 yuan (NPV0), the internal rate of return was 40 and the investment payback period was about 1.17 years. Synthesizing above analysis, draw the conclusion that this project is feasible and worthy of investment.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F722;F424

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