胜利油田石油工程服务“走出去”战略的探究
发布时间：2018-07-13 21:34
【摘要】：经济全球化是企业国际化发展的必然结果，经济全球化又促使企业越来越重视全球市场的定位和开拓，实施“走出去”战略是企业提高国际竞争力和向国际化发展的必由之路。 胜利油田的石油工程服务作为中石化集团公司石油工程板块的重要组成部分，其“走出去”战略的实施是中石化集团国际化经营的重要组成部分。本文第一章从经济全球化和企业国际化大背景出发，结合中石化集团公司石油工程板块专业化重组整合的企业背景，指明了本文的研究意义和研究现状，并进一步指出了本文的研究内容和方法。第二章阐述了胜利油田石油工程服务“走出去”的重要战略意义。第三章对胜利油田石油工程服务“走出去”的历程进行了概括，并且指出了该过程中取得的成绩和存在的不足之处。第四章运用SWOT分析法，对胜利油田石油工程服务“走出去”的内外部优劣势条件进行了分析，进而找出该过程中面临的挑战和潜在的机遇，确定最终的战略选择。第五章结合国际石油工程技术服务行业发展趋势,对胜利油田的石油工程服务“走出去”进行目标市场分析，从而准确定位。第六章明确了胜利油田石油工程服务“走出去”战略目标、发展思路及重点，并且采取了可行的保障措施，确保“走出去”战略目标的有效实施。
[Abstract]:Economic globalization is the inevitable result of the internationalization development of enterprises, and economic globalization urges enterprises to pay more and more attention to the orientation and development of global market. It is the only way for enterprises to improve their international competitiveness and develop to internationalization by carrying out the "going out" strategy. The petroleum engineering service of Shengli Oilfield is an important part of Sinopec's petroleum engineering plate, and the implementation of its "going out" strategy is an important part of Sinopec's international operation. In the first chapter, from the background of economic globalization and enterprise internationalization, combined with the enterprise background of professional reorganization and integration of petroleum engineering plate of Sinopec, the research significance and current situation of this paper are pointed out. Furthermore, the research contents and methods of this paper are pointed out. The second chapter expounds the important strategic significance of Shengli Oilfield Petroleum Engineering Service. The third chapter summarizes the course of "going out" in Shengli Oilfield petroleum engineering service, and points out the achievements and shortcomings in the process. In the fourth chapter, SWOT analysis is used to analyze the internal and external advantages and disadvantages of the petroleum engineering service in Shengli Oilfield, and then to find out the challenges and potential opportunities in the process, and to determine the final strategic choice. The fifth chapter analyzes the target market of petroleum engineering service in Shengli Oilfield according to the development trend of international petroleum engineering technical service industry. The sixth chapter clarifies the strategic goal of "going out" for petroleum engineering service in Shengli Oilfield, and takes feasible safeguard measures to ensure the effective implementation of "going out" strategic goal.
【学位授予单位】：中国石油大学（华东）
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.22;F125
本文编号：2120806
[Abstract]:Economic globalization is the inevitable result of the internationalization development of enterprises, and economic globalization urges enterprises to pay more and more attention to the orientation and development of global market. It is the only way for enterprises to improve their international competitiveness and develop to internationalization by carrying out the "going out" strategy. The petroleum engineering service of Shengli Oilfield is an important part of Sinopec's petroleum engineering plate, and the implementation of its "going out" strategy is an important part of Sinopec's international operation. In the first chapter, from the background of economic globalization and enterprise internationalization, combined with the enterprise background of professional reorganization and integration of petroleum engineering plate of Sinopec, the research significance and current situation of this paper are pointed out. Furthermore, the research contents and methods of this paper are pointed out. The second chapter expounds the important strategic significance of Shengli Oilfield Petroleum Engineering Service. The third chapter summarizes the course of "going out" in Shengli Oilfield petroleum engineering service, and points out the achievements and shortcomings in the process. In the fourth chapter, SWOT analysis is used to analyze the internal and external advantages and disadvantages of the petroleum engineering service in Shengli Oilfield, and then to find out the challenges and potential opportunities in the process, and to determine the final strategic choice. The fifth chapter analyzes the target market of petroleum engineering service in Shengli Oilfield according to the development trend of international petroleum engineering technical service industry. The sixth chapter clarifies the strategic goal of "going out" for petroleum engineering service in Shengli Oilfield, and takes feasible safeguard measures to ensure the effective implementation of "going out" strategic goal.
【学位授予单位】：中国石油大学（华东）
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.22;F125
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