哈飞汽车集团企业文化建设研究
发布时间：2018-07-17 21:02
【摘要】：企业的兴衰在于管理，管理的成败在于文化。随着时代的进步和社会的发展，企业管理逐渐由以“物”为中心，向以“人”为中心转变。企业文化作为企业管理的高级阶段，由于其积极倡导以人为本的管理哲学，，受到了越来越多的经营者的重视。然而，如何在对一个企业的文化建设进行客观准确评价的基础上，通过文化的去伪存真、去莠存良，将企业文化建设与企业的人文环境、管理现状、经营实际有机地结合起来，真正发挥企业文化建设的功能，需要我们不断地探索和实践。 本文以作者所在单位—哈飞汽车集团为研究对象，针对公司近几年发展停滞不前、经济效益日益下滑的局面，从文化的视角阐述了企业文化与经营业绩之间的辩证关系，力求找到影响和制约公司发展的文化因素，从而增强企业文化建设的针对性和实效性。同时针对公司并入中国长安汽车集团以后企业文化发生深刻变革的现状，分析了文化融合给公司带来的积极影响和严峻挑战，并在此基础上提出公司文化建设的总体思路，旨在让公司原有的优秀文化得以传承、新导入的文化得以发扬，使企业文化更加符合公司当前及长远发展需要，为公司借助文化力量，尽快走出困境、实现新的发展提供有力帮助。 本论文首先简要说明了研究背景及意义、研究内容与研究方法，分析了国内外研究现状，介绍了企业文化的基本理论。然后系统地梳理了哈飞汽车集团发展和文化演进历程，通过集体研讨、员工访谈、调查问卷等方式，对企业文化作了定性分析和定量测评，指出了公司文化的优势与不足，并从理念层、制度层和物质层三个方面提出公司文化重构的内容与实施方案。最后着眼于未来论述了公司文化建设的目标与策略，以进一步提升公司软实力，增强公司的核心竞争力。
[Abstract]:The rise and fall of the enterprise lies in the management, and the success or failure of the management lies in the culture. With the progress of the times and the development of the society, the management of enterprises has gradually changed from "things" as the center to "people" as the center. As the advanced stage of enterprise management, corporate culture has been paid more and more attention by more and more managers because of its active advocacy of people-oriented management philosophy. However, on the basis of an objective and accurate evaluation of the cultural construction of an enterprise, through the identification of false things by culture, the retention of real things and the preservation of good, the construction of enterprise culture is organically integrated with the humanistic environment, the management status quo, and the actual operation of the enterprise. To give full play to the function of enterprise culture construction, we need to explore and practice continuously. In this paper, the author of the unit-Hafei Automobile Group as the research object, in view of the company's stagnant development in recent years and declining economic benefits, from the perspective of culture to explain the dialectical relationship between corporate culture and business performance. To find out the cultural factors that influence and restrict the development of the company, so as to strengthen the pertinence and effectiveness of the enterprise culture construction. At the same time, aiming at the status quo of the profound changes in the corporate culture after the incorporation of the company into China Changan Automobile Group, this paper analyzes the positive impact and severe challenges brought by the cultural integration, and puts forward the general idea of the construction of the company's culture on this basis. The aim is to pass on the original excellent culture of the company, to carry forward the newly introduced culture, to make the corporate culture more in line with the company's current and long-term development needs, and to help the company to get out of the predicament as soon as possible with the help of cultural forces. The realization of new developments can be of help. Firstly, this paper briefly explains the research background and significance, research content and research methods, analyzes the current research situation at home and abroad, and introduces the basic theory of corporate culture. Then systematically combing the development and cultural evolution of Hafei Automobile Group, through collective discussion, employee interviews, questionnaire and other ways, the qualitative analysis and quantitative evaluation of corporate culture, pointed out the advantages and disadvantages of corporate culture. And put forward the content and implementation plan of corporate culture reconstruction from three aspects: idea level, system layer and material level. Finally, the paper discusses the objectives and strategies of corporate culture construction in the future, in order to further enhance the soft power and enhance the core competitiveness of the company.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.471
本文编号：2130923
[Abstract]:The rise and fall of the enterprise lies in the management, and the success or failure of the management lies in the culture. With the progress of the times and the development of the society, the management of enterprises has gradually changed from "things" as the center to "people" as the center. As the advanced stage of enterprise management, corporate culture has been paid more and more attention by more and more managers because of its active advocacy of people-oriented management philosophy. However, on the basis of an objective and accurate evaluation of the cultural construction of an enterprise, through the identification of false things by culture, the retention of real things and the preservation of good, the construction of enterprise culture is organically integrated with the humanistic environment, the management status quo, and the actual operation of the enterprise. To give full play to the function of enterprise culture construction, we need to explore and practice continuously. In this paper, the author of the unit-Hafei Automobile Group as the research object, in view of the company's stagnant development in recent years and declining economic benefits, from the perspective of culture to explain the dialectical relationship between corporate culture and business performance. To find out the cultural factors that influence and restrict the development of the company, so as to strengthen the pertinence and effectiveness of the enterprise culture construction. At the same time, aiming at the status quo of the profound changes in the corporate culture after the incorporation of the company into China Changan Automobile Group, this paper analyzes the positive impact and severe challenges brought by the cultural integration, and puts forward the general idea of the construction of the company's culture on this basis. The aim is to pass on the original excellent culture of the company, to carry forward the newly introduced culture, to make the corporate culture more in line with the company's current and long-term development needs, and to help the company to get out of the predicament as soon as possible with the help of cultural forces. The realization of new developments can be of help. Firstly, this paper briefly explains the research background and significance, research content and research methods, analyzes the current research situation at home and abroad, and introduces the basic theory of corporate culture. Then systematically combing the development and cultural evolution of Hafei Automobile Group, through collective discussion, employee interviews, questionnaire and other ways, the qualitative analysis and quantitative evaluation of corporate culture, pointed out the advantages and disadvantages of corporate culture. And put forward the content and implementation plan of corporate culture reconstruction from three aspects: idea level, system layer and material level. Finally, the paper discusses the objectives and strategies of corporate culture construction in the future, in order to further enhance the soft power and enhance the core competitiveness of the company.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.471
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