爱普科斯公司低成本战略的实施研究
发布时间：2018-07-23 07:36
【摘要】：电子元器件处于电子信息产业链上游,是通信、计算机及网络、数字音视频等系统和终端产品发展的基础,对电子信息产业的发展起着至关重要的作用。爱普科斯(EPCOS)珠海保税区有限公司是一家以生产电子元件的为主营业务的外资跨国公司,由于电子元器件制造业的竞争日益激烈,企业目前面临严峻的成本压力迫使企业必须深化低成本战略,建立新的成本领先竞争优势。 本文在理论综述、现有研究进程以及对我国电子元件行业现状总结的基础上,通过分析和研究爱普科斯公司的外部环境和内部资源、主导产品的成本结构和企业内部价值链,结合目前低成本战略实施现状和存在的问题,对爱普科斯公司在设计开发、采购、生产制造和运输几个关键环节深化低成本战略的途径进行了探索,并依此为依据提出相应的措施。同时,从优化人力资源管理,留住核心员工；加强营销渠道管理,降低销售成本；以及完善企业文化建设,提高员工的主人翁意识等三个方面为保证企业低成本战略有效实施提出改进方案。为公司在将来的激烈市场竞争中获得长期生存竞争优势和稳定发展奠定理论基础。
[Abstract]:Electronic components are in the upstream of the electronic information industry chain. They are the basis for the development of communication, computer, network, digital audio and video systems and terminal products, and play a vital role in the development of electronic information industry. EPCOS Zhuhai Free Trade Zone Co., Ltd. is a foreign-funded multinational company which mainly deals in the production of electronic components, because of the increasingly fierce competition in the electronic component manufacturing industry. Facing severe cost pressure, enterprises must deepen low cost strategy and establish new cost leading competitive advantage. Based on the theoretical review, the current research process and the current situation of the electronic components industry in China, this paper analyzes and studies the external environment and internal resources of Epkos Company, leading the cost structure of the products and the internal value chain of the enterprise. Combined with the current situation and existing problems of low cost strategy implementation, this paper explores the ways to deepen the low cost strategy in the key links of design and development, procurement, manufacturing and transportation. According to this, the corresponding measures are put forward. At the same time, from optimizing human resource management, retaining core staff, strengthening marketing channel management, reducing sales cost, and perfecting enterprise culture construction, Improve the employee's sense of ownership in order to ensure the effective implementation of low-cost strategy. It lays a theoretical foundation for the company to obtain long-term survival competitive advantage and steady development in the future fierce market competition.
【学位授予单位】：长春理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F416.63;F275.3
本文编号：2138667
[Abstract]:Electronic components are in the upstream of the electronic information industry chain. They are the basis for the development of communication, computer, network, digital audio and video systems and terminal products, and play a vital role in the development of electronic information industry. EPCOS Zhuhai Free Trade Zone Co., Ltd. is a foreign-funded multinational company which mainly deals in the production of electronic components, because of the increasingly fierce competition in the electronic component manufacturing industry. Facing severe cost pressure, enterprises must deepen low cost strategy and establish new cost leading competitive advantage. Based on the theoretical review, the current research process and the current situation of the electronic components industry in China, this paper analyzes and studies the external environment and internal resources of Epkos Company, leading the cost structure of the products and the internal value chain of the enterprise. Combined with the current situation and existing problems of low cost strategy implementation, this paper explores the ways to deepen the low cost strategy in the key links of design and development, procurement, manufacturing and transportation. According to this, the corresponding measures are put forward. At the same time, from optimizing human resource management, retaining core staff, strengthening marketing channel management, reducing sales cost, and perfecting enterprise culture construction, Improve the employee's sense of ownership in order to ensure the effective implementation of low-cost strategy. It lays a theoretical foundation for the company to obtain long-term survival competitive advantage and steady development in the future fierce market competition.
【学位授予单位】：长春理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F416.63;F275.3
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