致美斋有限公司战略管理的研究
发布时间：2018-07-26 20:40
【摘要】：致美斋有限公司是一家以生产面酱类、酱油类调味品为主导产品、曾获得“中华老字号”称号的老牌企业，，但如今其经营发展及市场占有率落后于市场上的同业竞争者。 本论文使用理论分析及实例分析相结合的办法，从公司战略的角度研究案例。作者首先运用竞争战略的波特五力分析模型和PEST模型，充分分析我国调味品行业的宏观环境及竞争现状；其次对致美斋有限公司的战略管理进行分析，从地区战略到全国战略进行深入的剖析，寻找其成功的经验及阻碍其进一步发展的瓶颈。再次结合战略管理的概念提出适合致美斋有限公司的战略管理方案建议，并提出一些具有操作性的方案。从理论高度把握了致美斋有限公司的公司战略的科学性与可行性。 同时，通过综合深入地讨论致美斋有限公司在调味品产业发展中战略选择的误区及遇到的一些问题，特别是在调味品产业发展中来自行业内外的挑战，然后运用MBA所学到的专业理论，提炼出一些一般性的结论，同时也希望在其它企业遇到类似情况时可以提供参考和指导。
[Abstract]:Zhi Mei Zhai Co., Ltd. is a production sauce, soy sauce as the leading product, has won the title of "old Chinese brand" of the old enterprise, but now its business development and market share behind the market competitors in the same industry. This paper uses the method of theoretical analysis and case analysis to study cases from the perspective of company strategy. Firstly, the author analyzes the macro-environment and the present situation of competition in the condiment industry by using the Porter's five-force analysis model and the PEST model of competitive strategy, and then analyzes the strategic management of Zhenmei Zhai Co., Ltd. From the regional strategy to the national strategy in-depth analysis, to find its successful experience and obstacles to its further development. Combining the concept of strategic management with the concept of strategic management, this paper puts forward a proposal of strategic management scheme suitable for the company, and puts forward some operable schemes. From the perspective of theory, it grasps the scientific nature and feasibility of the company strategy of Zhimeizhai Co., Ltd. At the same time, through comprehensive and in-depth discussion, the misconception of strategic choice and some problems encountered in the development of condiment industry, especially the challenges from inside and outside the industry, are discussed. Then using the professional theory learned by MBA to extract some general conclusions and hope to provide reference and guidance when other enterprises encounter similar situation.
【学位授予单位】：广东商学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.82
[Abstract]:Zhi Mei Zhai Co., Ltd. is a production sauce, soy sauce as the leading product, has won the title of "old Chinese brand" of the old enterprise, but now its business development and market share behind the market competitors in the same industry. This paper uses the method of theoretical analysis and case analysis to study cases from the perspective of company strategy. Firstly, the author analyzes the macro-environment and the present situation of competition in the condiment industry by using the Porter's five-force analysis model and the PEST model of competitive strategy, and then analyzes the strategic management of Zhenmei Zhai Co., Ltd. From the regional strategy to the national strategy in-depth analysis, to find its successful experience and obstacles to its further development. Combining the concept of strategic management with the concept of strategic management, this paper puts forward a proposal of strategic management scheme suitable for the company, and puts forward some operable schemes. From the perspective of theory, it grasps the scientific nature and feasibility of the company strategy of Zhimeizhai Co., Ltd. At the same time, through comprehensive and in-depth discussion, the misconception of strategic choice and some problems encountered in the development of condiment industry, especially the challenges from inside and outside the industry, are discussed. Then using the professional theory learned by MBA to extract some general conclusions and hope to provide reference and guidance when other enterprises encounter similar situation.
【学位授予单位】：广东商学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.82
【共引文献】
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