基于社会责任管理的ZSY公司文化建设优化研究
发布时间：2018-08-03 13:48
【摘要】：目前企业文化建设水平已经是衡量一个企业整体实力的重要标准。企业文化的建设也越来越受到社会的关注。“资源是会枯竭的,唯有文化才会生生不息”企业文化无时不在的贯穿企业发展的全过程。对于国有企业ZSY公司而言,能否找准企业文化的准确定位,如何把现有的企业文化建设进行有效的优化,特别是把社会责任管理内容有机的融合在企业文化建设中,对企业的良性发展,能够产生积极地推动作用。 本论文论述了企业文化建设的先进经验,分析了目前国内企业文化的现状及ZSY公司企业文化建设的情况。在前人理论的基础上,结合ZSY公司的实际情况,通过对ZSY公司企业文化建设的效果进行观察和分析,对企业相关人员进行访谈等手段,细致分析了ZSY公司企业文化建设的优点和差距。总结了企业文化建设中取得的经验与和存在的不足。为ZSY公司今后的企业文化发展方向提出了建议。认为作为国有大型企业,ZSY公司今后应该继续加强企业高层领导重视这个企业文化建设的必要条件。加大力度引导包括临时用工、季节工在内的所有基层员工全员积极参与企业文化建设。建立有自己独特风格的企业文化品牌,提高企业品牌辨识度,并根据ZSY公司的国有企业性质,把企业该担负的社会责任,通过企业文化建设渗透到企业文化当中,使之成为企业文化的一个组成部分。 本文的研究成果具有一定的理论和实际意义。其理论意义在于通过分析研究对照国内外先进理论知识,认识了ZSY公司企业文化建设的优势及不足；实践意义在于提出了ZSY公司今后发展的建设性意见。
[Abstract]:At present, the level of corporate culture construction has been an important standard to measure the overall strength of an enterprise. The construction of enterprise culture has also been paid more and more attention by the society. "the resources will be exhausted, only the culture can live forever." the enterprise culture runs through the whole process of the enterprise development all the time. For the state-owned enterprise ZSY company, can we find the accurate orientation of the enterprise culture, how to effectively optimize the existing enterprise culture construction, especially the content of the social responsibility management organic integration in the enterprise culture construction, To the enterprise's benign development, can produce the positive promotion function. This paper discusses the advanced experience of enterprise culture construction, analyzes the present situation of domestic enterprise culture and the situation of ZSY corporation enterprise culture construction. On the basis of previous theories, combined with the actual situation of ZSY Company, through the observation and analysis of the effect of corporate culture construction of ZSY Company, the interview of related personnel of the enterprise is carried out. This paper analyzes the advantages and differences of ZSY's corporate culture construction in detail. This paper summarizes the experience and shortcomings in the construction of enterprise culture. Some suggestions are put forward for the future development of ZSY's corporate culture. It is believed that as a large state-owned enterprise, ZSY Company should continue to strengthen the senior leadership of the enterprise and pay attention to the necessary conditions for the construction of the enterprise culture in the future. Step up efforts to guide all grass-roots employees, including temporary workers and seasonal workers, to actively participate in the construction of corporate culture. To establish the enterprise culture brand with its own unique style, to improve the enterprise brand identification, and according to the nature of the state-owned enterprise of ZSY company, to permeate the corporate culture with the social responsibility of the enterprise through the construction of the enterprise culture. Make it an integral part of corporate culture. The research results of this paper have certain theoretical and practical significance. The theoretical significance lies in understanding the advantages and disadvantages of the enterprise culture construction of ZSY Company through analyzing and studying the advanced theoretical knowledge at home and abroad, and the practical significance lies in putting forward constructive suggestions for the future development of ZSY Company.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.2
本文编号：2161933
[Abstract]:At present, the level of corporate culture construction has been an important standard to measure the overall strength of an enterprise. The construction of enterprise culture has also been paid more and more attention by the society. "the resources will be exhausted, only the culture can live forever." the enterprise culture runs through the whole process of the enterprise development all the time. For the state-owned enterprise ZSY company, can we find the accurate orientation of the enterprise culture, how to effectively optimize the existing enterprise culture construction, especially the content of the social responsibility management organic integration in the enterprise culture construction, To the enterprise's benign development, can produce the positive promotion function. This paper discusses the advanced experience of enterprise culture construction, analyzes the present situation of domestic enterprise culture and the situation of ZSY corporation enterprise culture construction. On the basis of previous theories, combined with the actual situation of ZSY Company, through the observation and analysis of the effect of corporate culture construction of ZSY Company, the interview of related personnel of the enterprise is carried out. This paper analyzes the advantages and differences of ZSY's corporate culture construction in detail. This paper summarizes the experience and shortcomings in the construction of enterprise culture. Some suggestions are put forward for the future development of ZSY's corporate culture. It is believed that as a large state-owned enterprise, ZSY Company should continue to strengthen the senior leadership of the enterprise and pay attention to the necessary conditions for the construction of the enterprise culture in the future. Step up efforts to guide all grass-roots employees, including temporary workers and seasonal workers, to actively participate in the construction of corporate culture. To establish the enterprise culture brand with its own unique style, to improve the enterprise brand identification, and according to the nature of the state-owned enterprise of ZSY company, to permeate the corporate culture with the social responsibility of the enterprise through the construction of the enterprise culture. Make it an integral part of corporate culture. The research results of this paper have certain theoretical and practical significance. The theoretical significance lies in understanding the advantages and disadvantages of the enterprise culture construction of ZSY Company through analyzing and studying the advanced theoretical knowledge at home and abroad, and the practical significance lies in putting forward constructive suggestions for the future development of ZSY Company.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.2
【参考文献】
相关期刊论文 前10条
1 马爱东;;论企业文化功能及建设[J];才智;2011年12期
2 刘永涛;杨大彩;;企业文化建设之我见[J];产业与科技论坛;2011年07期
3 孙政委;刘升;;中国企业文化发展现状及对策初探[J];河北广播电视大学学报;2005年06期
4 蔡一宁;平安保险企业文化模式谈[J];上海综合经济;1999年02期
5 谢少波;;企业文化的稳定性特征与开放性特征[J];特区企业文化;1994年03期
6 吴琼;;论企业文化建设意义[J];企业导报;2011年09期
7 李创;;我国企业文化发展现状研究及建议[J];商业文化(学术版);2010年12期
8 侯建敏;探密平安保险企业文化[J];西部论丛;2004年07期
9 张鑫;现代企业文化发展趋势分析[J];现代管理科学;2005年06期
10 李唐周;国外组织文化研究综述[J];心理学动态;1996年01期
，本文编号：2161933
本文链接：https://www.wllwen.com/guanlilunwen/shengchanguanlilunwen/2161933.html
