内蒙古伊泰集团有限公司企业识别系统研究
发布时间：2018-08-03 15:50
【摘要】：企业识别系统作为一种文化构建的工具,在企业文化构建和传播中扮演着非常重要的角色。企业识别系统通过与企业文化完美的结合,从理念、行为、视觉三个方面为企业宣传文化做出巨大贡献。 中外企业,为了统一自己的形象、获得外部受众的认可,从而获得持续的竞争力,都高度重视企业识别系统。本文中内蒙古伊泰集团有限公司很早便引进企业识别系统来辅助企业文化的构建,文章对伊泰集团公司的企业识别系统的应用情况做了详细的论述,研究了内蒙古伊泰集团有限公司的企业文化中的企业识别系统,即理念识别系统,行为识别系统和视觉识别系统,进行了分析研究,对企业识别系统引进过程中的存在的问题进行分析,并作出了针对性的改进建议。
[Abstract]:As a tool of culture construction, enterprise identification system plays a very important role in the construction and dissemination of corporate culture. Through the perfect combination with corporate culture, the enterprise identification system makes great contributions to corporate propaganda culture from three aspects: idea, behavior and vision. Chinese and foreign enterprises attach great importance to the enterprise identification system in order to unify their own image, obtain the recognition of external audience and gain sustained competitiveness. In this paper, Inner Mongolia Yitai Group Co., Ltd. introduced the enterprise identification system to assist the construction of corporate culture, the article discusses the application of the enterprise identification system of the Yitai Group Company in detail. This paper studies the enterprise identification system in the enterprise culture of Inner Mongolia Yitai Group Co., Ltd., which is the concept identification system, the behavior identification system and the visual identification system. This paper analyzes the problems existing in the process of the introduction of enterprise identification system, and makes some suggestions for improvement.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.2
本文编号：2162220
[Abstract]:As a tool of culture construction, enterprise identification system plays a very important role in the construction and dissemination of corporate culture. Through the perfect combination with corporate culture, the enterprise identification system makes great contributions to corporate propaganda culture from three aspects: idea, behavior and vision. Chinese and foreign enterprises attach great importance to the enterprise identification system in order to unify their own image, obtain the recognition of external audience and gain sustained competitiveness. In this paper, Inner Mongolia Yitai Group Co., Ltd. introduced the enterprise identification system to assist the construction of corporate culture, the article discusses the application of the enterprise identification system of the Yitai Group Company in detail. This paper studies the enterprise identification system in the enterprise culture of Inner Mongolia Yitai Group Co., Ltd., which is the concept identification system, the behavior identification system and the visual identification system. This paper analyzes the problems existing in the process of the introduction of enterprise identification system, and makes some suggestions for improvement.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.2
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