基于社会责任视角的乳制品安全问题博弈研究

发布时间：2018-08-05 13:02

【摘要】：乳制品质量安全直接关系着消费者的身体健康和生命安全,关系着奶农的利益和企业的生存发展,对乳制品行业的健康发展意义重大。但是,乳制品生产不断出现的质量安全问题,已严重影响了我国乳制品行业的健康发展。因此,加强质量安全控制、提升乳制品质量安全水平,已成为我国乳制品行业发展亟待解决的重要课题。纵观世界,企业社会责任得到了国际组织、各国政府、社会团体、专家学者和企业的广泛关注,其理论和实践都得到了不断发展和深化。近些年频频发生的乳制品安全事故,引起了社会的广泛管着。结合企业社会责任理论,揭示一个行业的社会责任缺失原因,说明企业社会责任在我国产生发展的条件,是本文的研究任务。博弈论的提出为整个社会科学的研究方法提供了统一的研究范式。安全生产企业与其各利益相关者之间存在着错综复杂的利益关系。本文将其模型化,建立企业与供应商之间的不完全信息静态博弈分析两者之间的策略选择；建立起企业与消费者之间的完全信息动态博弈,分析企业面对消费者投诉情况下的策略选择；建立企业与同行业竞争者之间的不完全信息动态博弈,分析同行业竞争者之间在承担社会责任如何选择；建立企业与环境保护监管部门之间的不完全信息静态博弈,分析企业在有监管情况下的策略选择。最后得出结论,监管部门监管不力、消费者自我维权不足、厂商社会责任感不强等是导致社会上“问题乳制品”泛滥成灾,给消费者造成巨大伤害、政府公信力受损的主要原因。在“构建和谐社会”等治国理念下,结合我国政府监管、媒体监督的现状,提出加大生产劣质乳厂商的处罚、对媒体监督奖励、消费者与媒体的联合监督、地方监管部门加强监管、建立完善的投诉和检测制度等政策,对乳制品产业健康发展以及建设和谐社会具有重要意义。
[Abstract]:The quality and safety of dairy products is directly related to the health and safety of consumers, the interests of dairy farmers and the survival and development of enterprises, and is of great significance to the healthy development of the dairy industry. However, the continuous problems of quality and safety in dairy production have seriously affected the healthy development of dairy industry in China. Therefore, strengthening the quality and safety control and improving the quality and safety level of dairy products has become an important issue to be solved urgently in the development of dairy industry in China. Throughout the world, corporate social responsibility has been widely concerned by international organizations, governments, social organizations, experts, scholars and enterprises, and its theory and practice have been continuously developed and deepened. In recent years, the frequent dairy safety accidents have caused widespread social regulation. Combined with the theory of corporate social responsibility, it is the research task of this paper to reveal the reasons for the lack of social responsibility in an industry and to explain the conditions for the development of corporate social responsibility in China. The introduction of game theory provides a unified research paradigm for the research methods of the whole social science. There are intricate interest relationships between safe production enterprises and their stakeholders. In this paper, it is modeled to establish the static game analysis of incomplete information between enterprises and suppliers, and to establish the dynamic game of complete information between enterprises and consumers. This paper analyzes the strategic choice of enterprises in the face of consumer complaints, establishes a dynamic game of incomplete information between enterprises and competitors in the same industry, and analyzes how to choose between competitors in the same industry in undertaking social responsibility. Establish the static game of incomplete information between the enterprise and the environmental protection supervision department, and analyze the strategy choice of the enterprise under the condition of supervision. Finally, it is concluded that the weak supervision by the regulatory authorities, the insufficient self-protection of consumers, the lack of social responsibility of manufacturers, and so on, have led to the proliferation of "problematic dairy products" in society, which has caused great harm to consumers. The main reason for the damage to the credibility of the government. Under the concept of "building a harmonious society" and combining the current situation of government supervision and media supervision in our country, it is proposed to increase the punishment of producers of inferior milk, to reward media supervision, and to jointly supervise consumers and media. It is of great significance for the healthy development of dairy industry and the construction of a harmonious society to strengthen the supervision of local regulatory authorities and establish a sound complaint and inspection system.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F203;F426.82;F224.32

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