MG环境下HQAP公司经营战略的制定与实施

发布时间：2018-08-05 18:29

【摘要】：七十年代卡耐基梅隆大学开设了Management Game课程用于MBA的课程或者针对公司员工的培训。在模拟过程中每一家公司的运作都是是交互式的：4名学员组成的经营管理者代表一家公司给出一个季度的经营决策,传送到卡耐基梅隆大学的Management Game交互式计算机管理模拟系统进行模拟运行,然后由系统报告输出每个公司的经营绩效。重复这样的过程系统模拟各公司3年的经营结果。模拟运营的时间及机构设置：每年从4月或5月起到9月结束。其中包括准备、公司运营、总结阶段。基本进度由卡耐基梅隆大学的模拟中心制定并按模拟系统的运行要求。4名学生组成一个模拟公司。每位成员行使一定的管理职能包括总经理、营销经理、生产运营经理、财务经理,共同运营该公司。与每一个模拟公司对应,配备一个有5名成员的“董事会”。董事会成员由在校教师和企业界人士组成,负责监督模拟公司的经营计划执行；为小组的经营计划及决策提供建议；审阅模拟公司的运营报告,评估模拟公司成员的表现等。本文作者与其他四名东北大学2011级MBA学员在参与该课程中组建了虚拟的HQAP公司。本文作者作为首席执行官主要负责经营战略的制定、实施以及评估和调整。本文首先通过对HQAP公司外部环境、内部环境、SWOT的战略分析制定出该公司的包括经营战略目标、经营战略选择和职能战略的整体战略。然后是基于以上准备的基础上进行的战略计划实施、完成情况及效果分析、战略计划评估以及调整。最后作者对相关理论对于实践的指导作用进行的简要总结。
[Abstract]:In the 1970 s Carnegie Mellon University offered Management Game courses for MBA or training for company employees. In the simulation process, each company operates as an interactive business manager consisting of four cadets who make a quarterly business decision on behalf of a company. The Management Game interactive computer management simulation system transmitted to Carnegie Mellon University is simulated and then the system reports the operating performance of each company. Repeat this process to simulate the operating results of each company for 3 years. Simulation of the operating time and institutional settings: from April or May to the end of September each year. These include preparation, company operation, and summary phase. The basic progress was developed by the simulation center at Carnegie Mellon University and a simulation company composed of 4 students according to the operating requirements of the simulation system. Each member performs certain management functions including general manager, marketing manager, production and operations manager, finance manager, and co-operating the company. Each simulation company is equipped with a five-member board of directors. The board is composed of school teachers and business people who oversee the implementation of the business plan of the simulation company; advise the group on business plans and decisions; review the company's operating reports; and assess the performance of the members of the simulation company. The author and four other MBA students from Northeastern University of 2011 took part in the course to form a virtual HQAP company. As chief executive officer, the writer is mainly responsible for the formulation, implementation, evaluation and adjustment of business strategy. Firstly, through the strategic analysis of HQAP company's external environment and internal environment, this paper makes out the overall strategy of HQAP company, which includes the management strategy goal, the management strategy choice and the function strategy. Then the strategic plan implementation, completion and effect analysis, strategic plan evaluation and adjustment based on the above preparation. Finally, the author makes a brief summary of the guiding effect of relevant theories on practice.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F416.87

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