内蒙古伊泰集团有限公司企业文化实践路径研究
发布时间：2018-08-12 13:33
【摘要】：企业是国民经济最重要的细胞,企业文化是企业发展不可或缺的精神力量和道德规范。从20世纪80年代企业文化进入中国开始,从引进、照搬国外优秀企业的成功做法,经过三十多年的探索,到如今,如何找到一条企业文化与生产经营紧密结合的实践路径是摆在所有企业文化工作者面前的一个重要课题,也是决定企业文化能否真正发挥其应有作用的试金石。国内许多企业都进行了有益探索。 成立于1988年的伊泰集团,在二十多年的发展历程中,充分吸收内蒙古这片沃土的养分,积累了相当程度的积极文化氛围,也总结出一套有企业特色的企业文化建设之路。本文在全面分析内蒙古伊泰集团企业文化建设现状和存在问题的基础上,提出了伊泰集团企业文化建设实践路径提升的意义、原则、要点及条件和措施。实践路径的建设应在充分结合公司发展战略的前提下,从条件和措施出发,沿着理念传播、制度融入和诊断评估的道路,系统规划、分步实施、持续改进,使企业文化成为撬动公司发展的重要支点。
[Abstract]:Enterprise is the most important cell of national economy, and corporate culture is an indispensable spiritual force and moral standard for enterprise development. Since the entry of corporate culture into China in the 1980s, from the introduction and copying of successful practices of foreign excellent enterprises, after more than 30 years of exploration, How to find a practical path of close combination of enterprise culture and production and management is an important subject in front of all enterprise culture workers, and it is also the touchstone to determine whether enterprise culture can really play its due role. Many domestic enterprises have made beneficial explorations. Yitai Group, founded in 1988, has fully absorbed the nutrients of Inner Mongolia's fertile soil, accumulated a positive cultural atmosphere to a certain extent, and summed up a set of enterprise culture construction road with enterprise characteristics in the course of more than 20 years' development. Based on an overall analysis of the present situation and existing problems of enterprise culture construction in Inner Mongolia Yitai Group, this paper puts forward the significance, principles, key points and conditions and measures of the promotion of the practical path of enterprise culture construction of Yitai Group. Under the premise of fully combining the company's development strategy, the construction of the practical path should proceed from the conditions and measures, along the road of concept dissemination, system integration and diagnosis and evaluation, systematic planning, step by step implementation, and continuous improvement. So that corporate culture has become an important fulcrum for the development of the company.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.21
本文编号：2179207
[Abstract]:Enterprise is the most important cell of national economy, and corporate culture is an indispensable spiritual force and moral standard for enterprise development. Since the entry of corporate culture into China in the 1980s, from the introduction and copying of successful practices of foreign excellent enterprises, after more than 30 years of exploration, How to find a practical path of close combination of enterprise culture and production and management is an important subject in front of all enterprise culture workers, and it is also the touchstone to determine whether enterprise culture can really play its due role. Many domestic enterprises have made beneficial explorations. Yitai Group, founded in 1988, has fully absorbed the nutrients of Inner Mongolia's fertile soil, accumulated a positive cultural atmosphere to a certain extent, and summed up a set of enterprise culture construction road with enterprise characteristics in the course of more than 20 years' development. Based on an overall analysis of the present situation and existing problems of enterprise culture construction in Inner Mongolia Yitai Group, this paper puts forward the significance, principles, key points and conditions and measures of the promotion of the practical path of enterprise culture construction of Yitai Group. Under the premise of fully combining the company's development strategy, the construction of the practical path should proceed from the conditions and measures, along the road of concept dissemination, system integration and diagnosis and evaluation, systematic planning, step by step implementation, and continuous improvement. So that corporate culture has become an important fulcrum for the development of the company.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.21
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