XX风电公司销售渠道拓展对策研究
发布时间：2018-08-17 16:51
【摘要】：风能是一种取之不尽的可再生能源能源,引起了世界上的各个国家的重视。具有巨大的蕴藏量并且世界上的风能资源总量大约有2.74×109兆瓦,在这所有的能量中可以利用的风能大约是2×107兆瓦。我国有储量很大的风资源、分布在各处,具有很大的开发潜能。 伴随着全球经济高速发展,风能开发并消费市场发展迅速。截至2010年底,全世界风电总装机容量达199,520兆瓦,发电量超过4099亿千瓦时,占世界电力总发电量的1.92%。传统市场发展缓慢,新兴市场却蓬勃向上。中国风电2010年新增装机容量达到18,928兆瓦,占全球新增装机容量48%,超过美国,成为世界第一大风电市场。 在第十一个五年计划期间,风电并网技术及风电的使用在我国发展极为迅速。从2007年以来,我国的风电及相关衍生经济持续着暴发式增长趋势。在风资源分布丰富的广东,山东,新疆、辽宁、山东、内蒙古等地,当地的风电相关产业发展极其迅速。2010年10000兆瓦的发展目标在2008年就已达到,《可再生能源中长期规划》中2020年30000兆瓦的风电装机目标也在2010年提前实现。 风能是当今世界普及的新兴能源之一,节能又环保。风电行业在全球普遍减排的呼吁下有着良好的发展机遇,尤其京都议定书的签订后发高速的发展。2010年我国的装机容量累计已突破40000兆瓦,近海潮汐带风电开发已经有了良好的开始。在陆地有限的空间竞争下我国风电设备市场以及风电开发业主之间的竞争越演越烈,企业如果要获利必须在在抢占国内需求市场的的前提条件下,努力开发海外市场,亚洲市场更是重中之重。世界风力发电历史悠久,国际国内在该行业都有拥有广阔的开拓空间,乐观的估计在未来20年的时间内都会以高速发展的事态前进,于此同时风电行业的盈利空间及资本回收期也将随着技术的发展会逐步提高和相应缩短。在第十二个五年计划期间,东北,西北和沿海的风电场建设及风力发电所需要的新增装机速度将以较快的速度增长,并网技术的成熟和发电、风机设备的设计和制造等领域将成为投资热点,市场前景极其看好。
[Abstract]:Wind energy is an inexhaustible renewable energy, which has attracted the attention of all countries in the world. There is a huge potential and the total amount of wind energy in the world is about 2.74 脳 109 MW, and the wind energy available in all of this energy is about 2 脳 107 MW. China has large reserves of wind resources, distributed everywhere, with great potential for development. With the rapid development of global economy, wind energy development and consumer market are developing rapidly. By the end of 2010, the world's total installed wind power capacity was 199520 megawatts, generating more than 409.9 billion kilowatt-hours of electricity, accounting for 1.92 percent of the world's total electricity generation. Traditional markets are slow to develop, but emerging markets are booming. China added 18928 megawatts of new wind capacity in 2010, accounting for 48 percent of the world's new capacity, overtaking the United States to become the world's largest wind power market. During the 11th five-year Plan, wind power grid technology and wind power use in China developed rapidly. Since 2007, wind power and related derivative economy in China has been increasing rapidly. In Guangdong, Shandong, Xinjiang, Liaoning, Shandong, Inner Mongolia and other places where wind resources are abundant, Local wind power related industries are developing rapidly. The 2010 target of 10000 megawatts was reached in 2008, and the 2020 target of 30000 megawatts of wind power installed in the medium and long term Plan for Renewable Energy was achieved ahead of schedule in 2010. Wind energy is one of the most popular new energy sources in the world, energy saving and environmental protection. Wind power industry has a good development opportunity under the appeal of global emission reduction, especially the rapid development of Kyoto Protocol. In 2010, China's installed capacity has exceeded 40000 megawatts. Offshore tidal zone wind power development has had a good start. Under the limited land space competition, the competition between the wind power equipment market and the wind power development owners in our country is becoming more and more intense. If enterprises want to make profits, they must strive to develop overseas markets under the precondition of seizing the domestic demand market. Asian markets are a top priority. Wind power generation in the world has a long history, the international and domestic industries have a broad development space, optimistic estimates in the next 20 years will be a rapid development of events. At the same time, the profit space and capital payback period of wind power industry will be gradually improved and shortened with the development of technology. During the 12th Five-Year Plan period, wind farms in the Northeast, Northwest and Coastal areas will be built and installed at a faster rate, with the maturity of grid-connected technology and the generation of electricity. The design and manufacture of fan equipment will become the investment hot spot, the market prospect is extremely optimistic.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.2;F723
本文编号：2188288
[Abstract]:Wind energy is an inexhaustible renewable energy, which has attracted the attention of all countries in the world. There is a huge potential and the total amount of wind energy in the world is about 2.74 脳 109 MW, and the wind energy available in all of this energy is about 2 脳 107 MW. China has large reserves of wind resources, distributed everywhere, with great potential for development. With the rapid development of global economy, wind energy development and consumer market are developing rapidly. By the end of 2010, the world's total installed wind power capacity was 199520 megawatts, generating more than 409.9 billion kilowatt-hours of electricity, accounting for 1.92 percent of the world's total electricity generation. Traditional markets are slow to develop, but emerging markets are booming. China added 18928 megawatts of new wind capacity in 2010, accounting for 48 percent of the world's new capacity, overtaking the United States to become the world's largest wind power market. During the 11th five-year Plan, wind power grid technology and wind power use in China developed rapidly. Since 2007, wind power and related derivative economy in China has been increasing rapidly. In Guangdong, Shandong, Xinjiang, Liaoning, Shandong, Inner Mongolia and other places where wind resources are abundant, Local wind power related industries are developing rapidly. The 2010 target of 10000 megawatts was reached in 2008, and the 2020 target of 30000 megawatts of wind power installed in the medium and long term Plan for Renewable Energy was achieved ahead of schedule in 2010. Wind energy is one of the most popular new energy sources in the world, energy saving and environmental protection. Wind power industry has a good development opportunity under the appeal of global emission reduction, especially the rapid development of Kyoto Protocol. In 2010, China's installed capacity has exceeded 40000 megawatts. Offshore tidal zone wind power development has had a good start. Under the limited land space competition, the competition between the wind power equipment market and the wind power development owners in our country is becoming more and more intense. If enterprises want to make profits, they must strive to develop overseas markets under the precondition of seizing the domestic demand market. Asian markets are a top priority. Wind power generation in the world has a long history, the international and domestic industries have a broad development space, optimistic estimates in the next 20 years will be a rapid development of events. At the same time, the profit space and capital payback period of wind power industry will be gradually improved and shortened with the development of technology. During the 12th Five-Year Plan period, wind farms in the Northeast, Northwest and Coastal areas will be built and installed at a faster rate, with the maturity of grid-connected technology and the generation of electricity. The design and manufacture of fan equipment will become the investment hot spot, the market prospect is extremely optimistic.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.2;F723
【参考文献】
相关期刊论文 前2条
1 张明锋;邓凯;陈波;王盛;高涛;方正;王树春;;中国风电产业现状与发展[J];机电工程;2010年01期
2 王红芳;刘玮;郑庆尧;赵建春;;风电场风能资源评估几个关键问题分析[J];西北水电;2011年S1期
，本文编号：2188288
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