C风力发电新能源公司发展战略的研究

发布时间：2018-08-24 15:03

【摘要】：我国从保护环境和实现经济可持续发展出发，积极推动新能源的发展，逐步调整能源结构。风力发电产业作为经济、节能、低碳环保的新兴能源产业发展前景十分广阔。我国的风力发电产业经过近几年的飞速发展，风力发电整机装机容量已居世界第一，取得了令人瞩目的成绩。但是伴随着风力发电大规模的开发和利用，风力发电行业面临的问题开始逐步显现，如风力发电并网困难、弃风严重，电网难以消纳大规模风力发电并网、风场各类安全事故频发、风力发电各类设备的质量问题等。特别是国家的相关主管部门最近一系列政策措施的出台，加强了风力发电项目前期的审批环节，规范风力发电行业的发展秩序，提高了风力发电行业准入门槛，促使整个风力发电产业进行理性的发展。我国的风力发电产业进入关键的深度整合和激烈竞争阶段。但风力发电产业作为未来的战略新兴产业，发展潜力和上升空间还是很巨大的。作为一家自主研发制造风力发电整机关键零部件的电控设备供应商，如何尽快在整个产业的调整期内加快发展，迅速壮大。同时在未来的风力发电产业发展中实现理性发展、可持续发展，制订公司的发展战略具有非常重要的现实意义。本论文首先通过国内外权威机构发布的一些产业数据的分析，从装机容量的增长速度、全球新增市场的占有率等方面阐述了现阶段国内外风力发电产业的发展现状。从国家能源战略规划方面介绍了风力发电产业发展的前景以及未来的发展趋势，剖析了风力发电的配套设备目前存在的一些问题，分析了风力发电产业中配套设备制造业的前景和风险，重点阐述了与风力发电整机配套的控制设备制造业的行业环境，，为制订公司未来发展战略提供了理论基础。在了解整个风力发电行业和公司外部环境的基础上，结合公司现阶段内部资源和核心竞争力采用综合SWOT分析原理，分析了公司在国家政策的调整和市场竞争环境中的具有的优势与劣势、面临的机会与威胁。通过采用战略选择矩阵策略，提出了公司未来发展应采用的成长发展战略，确定公司在未来发展中的战略选择，并提出了公司具体的战略实施措施，然后通过战略执行来应对未来激烈的市场竞争，适应公司快速可持续发展的需要，成为在风力发电行业中真正具备核心竞争力的公司。
[Abstract]:In order to protect the environment and realize the sustainable development of economy, China actively promotes the development of new energy and adjusts the energy structure step by step. Wind power industry as an economic, energy-saving, low-carbon environmental protection emerging energy industry development prospects are very broad. With the rapid development of wind power generation industry in recent years, the installed capacity of wind turbine has ranked first in the world, and it has made remarkable achievements. However, with the large-scale development and utilization of wind power, the problems faced by wind power industry begin to appear gradually, such as the difficulty of connecting wind power to grid, the serious abandonment of wind, and the difficulty for the grid to absorb large-scale wind power. All kinds of safety accidents occur frequently in wind field, and the quality problems of all kinds of equipments in wind power generation, etc. In particular, the recent introduction of a series of policies and measures by the relevant competent departments of the country has strengthened the early stage of approval of wind power projects, standardized the order of the development of the wind power industry, and raised the entry threshold for the wind power industry. Promote the rational development of the whole wind power industry. China's wind power industry has entered a critical stage of deep integration and fierce competition. However, wind power industry as a strategic emerging industry in the future, development potential and rising space is still very huge. As an electric control equipment supplier which independently develops and manufactures the key parts of wind turbine, how to accelerate the development and grow rapidly in the adjustment period of the whole industry as soon as possible. At the same time, in the future wind power industry development to achieve rational development, sustainable development, the formulation of the company's development strategy has a very important practical significance. Firstly, through the analysis of some industrial data released by domestic and foreign authoritative organizations, this paper expounds the current development situation of wind power industry at home and abroad from the aspects of the growth rate of installed capacity and the new market share in the world. From the aspect of national energy strategic planning, this paper introduces the development prospect and future development trend of wind power industry, and analyzes some problems existing in the supporting equipment of wind power generation at present. The prospect and risk of supporting equipment manufacturing industry in wind power generation industry are analyzed, and the industrial environment of control equipment manufacturing industry matching with wind power generation machine is expounded, which provides a theoretical basis for the future development strategy of the company. On the basis of understanding the whole wind power industry and the external environment of the company, combined with the company's internal resources and core competitiveness at this stage, the integrated SWOT analysis principle is adopted. This paper analyzes the advantages and disadvantages, opportunities and threats faced by the company in the adjustment of national policy and market competition environment. By adopting the strategy of strategic choice matrix, this paper puts forward the strategy of growth and development that should be adopted in the future development of the company, determines the strategic choice of the company in the future development, and puts forward the specific strategic implementation measures of the company. Then through the implementation of strategy to cope with the fierce market competition in the future, to meet the needs of rapid and sustainable development of the company, become the wind power industry in the real core competitiveness of the company.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.61

【共引文献】