绿色电力:中国是一个有吸引力的市场吗？

发布时间：2018-09-04 16:13

【摘要】：空气污染,二氧化碳排放量,化石燃料储备,未开发的垃圾,破坏环境,工业发展,经济增长,与国家发达。所有这些词都有一个共同点；能源生产。从基本燃烧火到太空探,人类取得了巨大的技术进步。遗憾的是,我们进步的来源也可能导致我们的灭亡。全球污染已经达到了临界点,像损害地球的癌症-这个癌症的病因现在是中国。在二○○九年,中国已成为世界上能源消耗和二氧化碳排放最高的国家。随着高速经济发展和能源消耗增长,中国政府面对着越来越大的压力,要保持能源供应和需求之间的平衡,又要找到长期可持续的解决方案。中国明白自己的未来进化不能光依靠传统能源,第十二个五年计划把环保目标与跟西方开放成为重点。国际可再生能源公司和公用事业公司可以用他们的诀窍来帮助这个过度时期,因为技术工程将推动进步。这条龙已经成为了世界上第一大的再生能源市场,也将会成为全球最大的经济,这个结果完全可能以后就光靠再生能源。本文的目标是要从ENEL Green Power的角度找到一个假设策略能进入中国能源市场。这个过程是用上而下的方式-先看再生能源领域的概述,观察历史和未来的投资趋势,按国家,技术,与类型做分析。之后,研究观点转向竞争格局,行业内的并购活动,最新的财务业绩,与那些主要问题和情绪影响产业。所有的论据会特别考虑中国的观点。在第二部分,重点改变成中国电力市场。首先来了解市场的结构,过去和现在的调节,与每个中国电力行业的参与者：特别注意来自国外的。下面要介绍ENEL Green Power,仔细看他们实际和计划的多样化经营,他们的财务里程碑,还有跟竞争对手比较的竞争优势。在最后才可以分析所有可行的行动,为了创建一个策略来了解操作的假设吸引力。做完分析,我们可以更加中合的来判断再生能源行业,它的投资趋势,还有竞争对手与并购活动,特别关照中国市场独特的因素。得出来的结论：虽然中国政府在努力往前强调有效竞争,中国市场暂时还比较分散,还没有成熟。市场的外国参与者不能够自由行动因为隐藏的偏私还是在影响项目批准决定和招标。另外一方面,由于再生能源革命现状已经开始改变,被技术和业务需要推动。到目前,中国再生能源行业的增长集中于数量,没有注意到增长的质量与透明性,但随着市场的成熟这个在经历变化。政府承认最重要的弱点：它们明白光用注资去积极渗透发达市场是不够的,国内市场还分散与从管理不善遭受.最近发布的政策支持这个趋势,协助外国公司进入市场,注意力集中在提高市场质量。市场正处于变革和整合,在这段关键期间外国公司可以创造重要机会,特别是要建立长期战略的。中国的供应链缺口和技术短缺会吸引积极主动的公司-中国知道无法单独达到目标,要和国际企业一定程度的长期协作。历史告诉我们,在革命期间中谁能够实施良好的战略决策,后面会有跟多的机会成为领导者,最有可能从冒的风险收到回报。国际化公司像EGP应该注意这些竞争机会。耽误时间也可能会选错决策。中国的政策与调节会改变,但它们的历史,传统,文化是改变不了的。别的公司的经验表明需要至少几年努力和业务伙伴及政府机构做好关系,业务才能真正起飞并成为盈利。一个公司的网络和关系至关重要。Enel Green Power已经有所有必要的技能,在国际台上有许多竞争优势,下面一步应该给中国的再生能源革命充分的重视。
[Abstract]:Air pollution, carbon dioxide emissions, fossil fuel reserves, undeveloped waste, environmental damage, industrial development, economic growth, and national development. All these words have one thing in common; energy production. From basic combustion to space exploration, mankind has made tremendous technological progress. Unfortunately, the source of our progress may also lead to it. Our demise. Global pollution has reached a critical point, like the cancer that damages the planet - the cause of this cancer is now China. In 2009, China has become the world's highest energy consumption and carbon dioxide emissions. China understands that its future evolution cannot rely solely on traditional energy. The 12th Five-Year Plan focuses on environmental goals and opening up to the West. International renewable energy companies and utilities can use their know-how to help. The goal of this article is to find a hypothetical strategy from the perspective of ENEL Green Power to enter China. Source markets. This process is a top-down approach - first looking at an overview of the renewable energy sector, looking at historical and future investment trends, analyzing by country, technology, and type. In the second part, the emphasis will be shifted to the Chinese electricity market. First of all, to understand the structure of the market, past and present regulation, and each participant in the Chinese electricity industry: pay special attention to those from abroad. Financial milestones, and competitive advantage over competitors. At the end of the day, you can analyze all the possible actions to create a strategy to understand the hypothetical attractiveness of the operation. The conclusion is that although the Chinese government is trying to advance its emphasis on effective competition, the Chinese market is still relatively fragmented and immature for the time being. Foreign participants in the market are unable to move freely because of hidden favoritism. On the other hand, due to the renewable energy revolution, project approval decisions and tenders are still affected. The situation has begun to change, driven by technological and business needs. So far, China's renewable energy industry has focused on quantity, ignoring the quality and transparency of growth, but is experiencing changes as the market matures. Recent policies support the trend to help foreign companies enter the market and focus on improving the quality of the market. The market is undergoing transformation and integration, during which foreign companies can create important opportunities, especially to build long-term strategies. Shortages and technological shortages attract proactive companies - China knows it can't reach its goals alone, and needs to work with international companies for a certain length of time. Chemical companies like EGP should pay attention to these competitive opportunities. Delaying time can also lead to wrong decisions. China's policies and regulations can change, but their history, traditions, and culture can't change. Experience from other companies shows that it takes at least a few years of hard work and good relationships with business partners and government agencies to really take off and become profitable. Li. A company's network and relationships are crucial. Enel Green Power already has all the necessary skills and has many competitive advantages on the international stage. The next step should give full attention to China's renewable energy revolution.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.61

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