X电力公司非市场行为研究
发布时间：2018-09-05 17:51
【摘要】：西方国家的市场制度大致经历了自由放任的市场经济和国家干预的市场经济两个阶段,“非市场”概念就产生于国家干预之后。我国的“非市场”理论研究主要从西方引进,起步较晚,主要是从1978年,我国开始了以经济变革为主导的政治经济制度变迁和创新之后。但总体而言,我国理论界对于非市场理论的研究相比西方尚且算不上广泛,关于电力企业的体系化非市场行为与战略研究更是空白。而由于我国非市场战略研究欠缺专门的准备工作,包括电力等很多企业在进行非市场行为时出现大量被动现象,没有有效、规范和整体的战略体系进行指导。而随着我国社会主义市场经济体制改革的不断深化和社会变革逐步发展,非市场因素越来越受到关注,企业在实施市场战略的同时,也需要建立整体的应对非市场环境的非市场战略体系,本文的研究目的就在于分析X电力公司的非市场行为并进行归类,设计适合于X电力公司的非市场战略,藉此促进企业的良性健康发展。 本文的研究内容主要包括：第一,对X电力公司进行非市场行为和战略研究的必要性,该部分内容主要研究非市场行为战略必要性,电力企业的大致沿革和目前非市场行为现状。第二,X电力公司的非市场行为的分类表现。第三,非市场战略,主要从政治战略、社会责任战略、公众及媒体战略等方面,探讨电力企业可以采取哪些战术策略。第四,非市场战略的保障体系构建。本文依据公开的新闻报道和调查研究报告等综合资料归纳总结供电企业非市场行为,采用了内容分析法,通过VRIO框架对这些行为进行预测评估与研究。 通过深入研究,本文得出下列结论：第一,非市场行为及非市场环境对X电力企业存在重要影响；第二,X电力企业可以采取的非市场战略有政治战略、社会责任战略和公众及媒体战略。
[Abstract]:The market system of western countries has experienced two stages: laissez-faire market economy and state intervention market economy, and the concept of "non-market" comes into being after state intervention. The theoretical research of "non-market" in China is mainly introduced from the West, which started late, mainly from 1978, after the political and economic institutional changes and innovations led by economic change in our country. But in general, the research on the non-market theory in our country is not wide compared with the western countries, and the research on the systematized non-market behavior and strategy of the electric power enterprises is still blank. However, due to the lack of special preparatory work in the study of non-market strategy in China, many enterprises, such as electric power, have a large number of passive phenomena in the process of non-market behavior, and there is no effective, standardized and overall strategic system to guide them. With the deepening of the reform of the socialist market economy system and the gradual development of the social reform, the non-market factors have been paid more and more attention to, and the enterprises are implementing the market strategy at the same time. It is also necessary to establish an overall non-market strategy system to deal with non-market environment. The purpose of this paper is to analyze and classify the non-market behavior of X Power Company and to design a non-market strategy suitable for X Power Company. In order to promote the healthy development of enterprises. The main contents of this paper are as follows: first, the necessity of non-market behavior and strategy research in X Power Company, this part mainly studies the necessity of non-market behavior strategy. The general evolution of power enterprises and the current situation of non-market behavior. The second X power company's non-market behavior classification performance. Third, non-market strategy, mainly from the political strategy, social responsibility strategy, public and media strategy, and so on, discusses the electric power enterprise can take what tactics strategy. Fourth, the construction of the security system of non-market strategy. This paper sums up and summarizes the non-market behaviors of power supply enterprises based on the comprehensive data such as public news reports and investigation and research reports, and adopts the content analysis method to predict, evaluate and study these behaviors through the VRIO framework. Through in-depth research, this paper draws the following conclusions: first, non-market behavior and non-market environment have important influence on X power enterprise; second, the non-market strategy that X power enterprise can adopt has political strategy. Social responsibility strategy and public and media strategy.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.61
本文编号：2225009
[Abstract]:The market system of western countries has experienced two stages: laissez-faire market economy and state intervention market economy, and the concept of "non-market" comes into being after state intervention. The theoretical research of "non-market" in China is mainly introduced from the West, which started late, mainly from 1978, after the political and economic institutional changes and innovations led by economic change in our country. But in general, the research on the non-market theory in our country is not wide compared with the western countries, and the research on the systematized non-market behavior and strategy of the electric power enterprises is still blank. However, due to the lack of special preparatory work in the study of non-market strategy in China, many enterprises, such as electric power, have a large number of passive phenomena in the process of non-market behavior, and there is no effective, standardized and overall strategic system to guide them. With the deepening of the reform of the socialist market economy system and the gradual development of the social reform, the non-market factors have been paid more and more attention to, and the enterprises are implementing the market strategy at the same time. It is also necessary to establish an overall non-market strategy system to deal with non-market environment. The purpose of this paper is to analyze and classify the non-market behavior of X Power Company and to design a non-market strategy suitable for X Power Company. In order to promote the healthy development of enterprises. The main contents of this paper are as follows: first, the necessity of non-market behavior and strategy research in X Power Company, this part mainly studies the necessity of non-market behavior strategy. The general evolution of power enterprises and the current situation of non-market behavior. The second X power company's non-market behavior classification performance. Third, non-market strategy, mainly from the political strategy, social responsibility strategy, public and media strategy, and so on, discusses the electric power enterprise can take what tactics strategy. Fourth, the construction of the security system of non-market strategy. This paper sums up and summarizes the non-market behaviors of power supply enterprises based on the comprehensive data such as public news reports and investigation and research reports, and adopts the content analysis method to predict, evaluate and study these behaviors through the VRIO framework. Through in-depth research, this paper draws the following conclusions: first, non-market behavior and non-market environment have important influence on X power enterprise; second, the non-market strategy that X power enterprise can adopt has political strategy. Social responsibility strategy and public and media strategy.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.61
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