关于巴斯口尼日利亚有限公司在中国品牌汽车，零部件和尼日利亚配件销售及市场推广业务运作的研究
发布时间：2018-10-04 21:34
【摘要】：本研究旨在探讨巴斯口尼日利亚有限公司在其在销售，市场推广及中国汽车在尼日利亚配送能力的操作。尼日利亚汽车业一样古老尼日利亚的殖民历史。它追踪它的背景，20世纪20年代，当第一辆车进口，此后它一直在突飞猛进吸引了众多汽车企业的关注增加。巴斯口是这些公司虽然这在中小规模企业（SMEs）的范畴，它的竞争对手毫不逊色换另一支豪门，在尼日利亚的市场之一。 该公司进口吉利，江淮等中国品牌。然而，该公司开始业务通过不同的进口品牌在上世纪80年代的摩托车，并从那时起通过巴贾吉进口和其他一些中国品牌的摩托车扩大其海岸。它赢得了中国摩托车制造公司，如江门、王野摩托车公司的专营权。 巴斯口同样处理的几个品种中国汽车及摩托车零配件，以及润滑剂和头盔的进口。这些行动赢得了它一个房子持有名在尼日利亚市场方面中国品牌汽车及配件。 巴斯口同样处理的几个品种中国汽车及摩托车零配件，以及润滑剂和头盔的进口。这些行动赢得了它一个房子持有名在尼日利亚市场方面中国品牌汽车及配件。 然而，在其经营过程中，公司面临被尼日利亚恶劣的商业环境所带来的第一个巨大的挑战。然而，更深刻的挑战来自中国制造商和他们的尼日利亚Businesmen合作者谁在无视国际标准，涌入尼日利亚市场与不合格产品的不道德尖锐的做法。不满足于这一点，他们从事的产品品牌名称倍增，也就是说，制造相同产品，，不同的公司和这样做的原因供过于求的市场。此外，中国制造商与可疑的尼日利亚商人合作，大大减少它们发送到尼日利亚的产品质量的内容。这些问题，还有更多的项目却选择了address.Basco尼日利亚有限公司在演唱会与有关当局已经开始着手解决这些问题，使理智对系统的关注。 尽管有这些挑战，该公司并没有忽视它的重点。它继续赢得信誉的中国汽车企业的专营权，以从亚洲巨人导入不同品牌的汽车。此外，还有不同品牌的摩托车，零配件，润滑油，汽车和自行车头盔。在其员工的横截面，以及它的一些销售文件和出版物细读进行的访谈显示，该公司有望成为一眼就看出来的未来。 本研究采用的数据分析方法来评估巴斯口尼日利亚有限公司问卷的成功故事被分发给内部和外部公司的职责范围不同受访者。问题中心的公司简介，这使业务运营挑战性的环境扰动，从金融机构贷款采购的困难，以及政府的政策以及多税制造成的困难。其他包括，各种品牌的汽车，摩托车及零部件的进口也说明他们的原籍国。问卷还纠缠于中国的进口和商品的营销中尼日利亚的营商环境。最后，工作给出了其结论，包括研究结果，影响，建议和suggestions.Standing最高的其中这些都指明了挑战及其性质的研究成果。该建议指出的需要巴斯口尼日利亚有限公司加入其他汽车相关业务以及中国和尼日利亚监管机构消毒中尼汽车业务实现更高境界的事实。
[Abstract]:The purpose of this study is to explore the operation of Basankou Nigeria Limited in its sales, marketing and delivery capabilities of Chinese cars in Nigeria. The Nigerian auto industry is as old as Nigeria's colonial history. It tracks its background, and when the first car was imported in the 1920s, it has been rapidly attracting attention from many car companies. Bath is one of the markets in Nigeria, though it's in the category of small-scale enterprises (SMEs) that rival its rivals. The company imports Geely, Jianghuai and other China The company, however, has started its business through a variety of imported brands in the 1980s, and since then it has been expanded by a motorcycle that has been imported from Pakistan and other Chinese brands Coast. It won China Motorcycle Manufacturing Co., Ltd., such as Jiangmen, Wang Ye Motorcycle Co., Ltd. A few varieties of Chinese automobile and motorcycle spare parts, as well as lubricants and Helmet imports. These actions won a home ownership name for Chinese brands in the Nigerian market Automobile and accessories. Several varieties of Chinese automobile and motorcycle spare parts, as well as moistening Slip and helmet imports. These actions won a home ownership name in the Nigerian market State-branded cars and accessories. However, during its operations, the company faces the worst commercial environment in Nigeria The first big challenge, however, is that more profound challenges come from Chinese manufacturers and their Nigeria Pessico collaborators who disregard international standards and flood into Nigeria's markets and non-conformity The unethical and sharp practice of products. Not satisfied with this, they are engaged in the multiplication of brand names, that is to say, to make the same products, different companies, and the like The reason for this is a glut of markets. In addition, Chinese manufacturers work with suspicious Nigerian businessmen to significantly reduce their transmission to Nini The content of the product's quality in Bavaria. These questions, and more items, have opted for address. Basco Nigeria Co., Ltd. has begun to address these questions in concert with the authorities concerned To give reason to the attention of the system. Despite these choices The company does not ignore its focus. It continues to win the franchise of reputable Chinese car companies to From Asian giants to different brands of cars. In addition, there are different brands of motorcycles, zero matching Parts, lubricants, cars and bicycle helmets. In cross-section of their employees, and in interviews with some of its sales documents and publications, the public The Division is expected to become a glimpse of the future. The data analysis methodology employed in this study assesses the success stories of the Basport Nigeria Co., Ltd. questionnaire. The responsibilities of both internal and external companies are different from those of interviewees, which makes business challenging environmental disturbances, difficult to purchase from financial institutions, And the government's policies and the difficulties caused by the multi-tax system. Other brands, cars, motorcycles, Imports of cars and parts also illustrate their countries of origin. The questionnaires also entangle China's entry Nigeria's business environment in the marketing of ports and commodities. Finally, work gives its conclusions, including research findings, impact, recommendations, and sugastrums. Standards are the highest These indicate the challenges and their nature. The proposal points out the need for Baskou Nigeria Co., Ltd. to join other auto-related businesses, as well as China and Nigeria's regulators
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F416.47
本文编号：2251954
[Abstract]:The purpose of this study is to explore the operation of Basankou Nigeria Limited in its sales, marketing and delivery capabilities of Chinese cars in Nigeria. The Nigerian auto industry is as old as Nigeria's colonial history. It tracks its background, and when the first car was imported in the 1920s, it has been rapidly attracting attention from many car companies. Bath is one of the markets in Nigeria, though it's in the category of small-scale enterprises (SMEs) that rival its rivals. The company imports Geely, Jianghuai and other China The company, however, has started its business through a variety of imported brands in the 1980s, and since then it has been expanded by a motorcycle that has been imported from Pakistan and other Chinese brands Coast. It won China Motorcycle Manufacturing Co., Ltd., such as Jiangmen, Wang Ye Motorcycle Co., Ltd. A few varieties of Chinese automobile and motorcycle spare parts, as well as lubricants and Helmet imports. These actions won a home ownership name for Chinese brands in the Nigerian market Automobile and accessories. Several varieties of Chinese automobile and motorcycle spare parts, as well as moistening Slip and helmet imports. These actions won a home ownership name in the Nigerian market State-branded cars and accessories. However, during its operations, the company faces the worst commercial environment in Nigeria The first big challenge, however, is that more profound challenges come from Chinese manufacturers and their Nigeria Pessico collaborators who disregard international standards and flood into Nigeria's markets and non-conformity The unethical and sharp practice of products. Not satisfied with this, they are engaged in the multiplication of brand names, that is to say, to make the same products, different companies, and the like The reason for this is a glut of markets. In addition, Chinese manufacturers work with suspicious Nigerian businessmen to significantly reduce their transmission to Nini The content of the product's quality in Bavaria. These questions, and more items, have opted for address. Basco Nigeria Co., Ltd. has begun to address these questions in concert with the authorities concerned To give reason to the attention of the system. Despite these choices The company does not ignore its focus. It continues to win the franchise of reputable Chinese car companies to From Asian giants to different brands of cars. In addition, there are different brands of motorcycles, zero matching Parts, lubricants, cars and bicycle helmets. In cross-section of their employees, and in interviews with some of its sales documents and publications, the public The Division is expected to become a glimpse of the future. The data analysis methodology employed in this study assesses the success stories of the Basport Nigeria Co., Ltd. questionnaire. The responsibilities of both internal and external companies are different from those of interviewees, which makes business challenging environmental disturbances, difficult to purchase from financial institutions, And the government's policies and the difficulties caused by the multi-tax system. Other brands, cars, motorcycles, Imports of cars and parts also illustrate their countries of origin. The questionnaires also entangle China's entry Nigeria's business environment in the marketing of ports and commodities. Finally, work gives its conclusions, including research findings, impact, recommendations, and sugastrums. Standards are the highest These indicate the challenges and their nature. The proposal points out the need for Baskou Nigeria Co., Ltd. to join other auto-related businesses, as well as China and Nigeria's regulators
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F416.47
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1 摩西（ISAMAT-ADEBAYO MOSES SEGUN）;关于巴斯口尼日利亚有限公司在中国品牌汽车，零部件和尼日利亚配件销售及市场推广业务运作的研究[D];宁波大学;2013年
本文编号：2251954
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