中国贸易转型时期服装产业的发展与出路
发布时间：2018-10-09 17:45
【摘要】：近年来，中国贸易转型时期各大主要产业都在面临转型，服装产业自然也不例外，必须进行转型升级。2006年以后，随着中国劳动力成本的上升与东南亚、印度等地区的劳动力成本的下降，，在这些地区劳动力成本已经低于我国的现状下，国际贸易中，中国在服装产业的传统劳动力优势也将消失殆尽，因而我们必须寻求新的发展与出路。本文主要通过对贸易转型时期国际与中国服装产业的发展状况的调查，对中国服装产业进行SWOT分析，寻求到可能影响中国服装产业加速转型速度的国内外因素，得出在贸易转型时期，中国服装产业想要向OBM模式跨越，就必须在产品创新，信息化管理的同时注重自身优势品牌的建设，并将文化内涵融入到品牌建设中，这样中国服装业才能在贸易转型时期掘金。
[Abstract]:In recent years, the major industries in the period of China's trade transformation are facing the transformation, and the clothing industry is no exception, it must be upgraded. After 2006, with the rising labor costs in China and Southeast Asia, With the decline of labor costs in India and other regions, where the labor costs in these areas are already lower than in China, in international trade, China's traditional labor advantages in the garment industry will also disappear. Therefore, we must seek new development and outlet. Based on the investigation of the development of international and Chinese garment industry during the period of trade transition, this paper makes a SWOT analysis of China's garment industry, and finds out the domestic and foreign factors that may affect the speed of the transformation of China's garment industry. It is concluded that in the period of trade transformation, if China's garment industry wants to leap to the OBM model, it must pay attention to the construction of its own dominant brand while product innovation and information management, and integrate the cultural connotation into the brand construction. Only in this way can the Chinese clothing industry dig gold in the period of trade transformation.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F752;F426.86
本文编号：2260203
[Abstract]:In recent years, the major industries in the period of China's trade transformation are facing the transformation, and the clothing industry is no exception, it must be upgraded. After 2006, with the rising labor costs in China and Southeast Asia, With the decline of labor costs in India and other regions, where the labor costs in these areas are already lower than in China, in international trade, China's traditional labor advantages in the garment industry will also disappear. Therefore, we must seek new development and outlet. Based on the investigation of the development of international and Chinese garment industry during the period of trade transition, this paper makes a SWOT analysis of China's garment industry, and finds out the domestic and foreign factors that may affect the speed of the transformation of China's garment industry. It is concluded that in the period of trade transformation, if China's garment industry wants to leap to the OBM model, it must pay attention to the construction of its own dominant brand while product innovation and information management, and integrate the cultural connotation into the brand construction. Only in this way can the Chinese clothing industry dig gold in the period of trade transformation.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F752;F426.86
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