K公司产品定价方法分析案例分析
发布时间：2018-10-15 12:53
【摘要】：企业在发展历程中,不同的阶段会处于不同的瓶颈。尤其是属于成长期向成熟期过渡的企业,他们所遇到的问题也是最为复杂,最为困难。本文通过不同的定价方法比较,以及通过产品制造工艺的改进,能够大大降低产品的成本,降低产品的定价。并且,本文所提到的定价是通过计算产品的成本,以成本的定额比率来计算利润,最终定价来自于成本与利润之和。通过降低产品的定价,让企业的产品在市场中拥有更多的竞争力。为了让更多处于成长期的企业能够长久持续经营,在市场竞争中能够存活下来,并且逐步过渡到企业成熟期。本文通过案例分析,比较了三种不同状态下的产品定价方法,证明正处于成长期且正在扩大公司运营规模的公司,以预估成熟期状态的产品定价优于成长期状态的产品定价,然后再通过产品工艺的改变与提升,证明它是能够优化产品定价。本文通过实际案例的分析,希望能给正处于成长期的公司企业一些参考信息,帮助中小企业解决成长期中的难题。
[Abstract]:Enterprises in the development process, different stages will be in different bottlenecks. Especially in the transition from growth to maturity, the problems they encounter are the most complex and difficult. Through the comparison of different pricing methods and the improvement of product manufacturing process, the cost and pricing of products can be greatly reduced. Moreover, the pricing mentioned in this paper is calculated by calculating the cost of the product and calculating the profit by the fixed ratio of the cost. The final pricing comes from the sum of the cost and the profit. By reducing the pricing of products, let enterprises have more competitive products in the market. In order to make more and more enterprises in the growth period can continue to operate for a long time, can survive in the market competition, and gradually transition to the maturity of the enterprise. Through the case study, this paper compares three different product pricing methods, and proves that the companies in the growing period are expanding their operating scale, and the product pricing in the state of maturity is better than that in the state of the growth period, and the price of the product in the state of maturity is better than that of the one in the state of maturity. Then through the product process change and promotion, it is proved that it is able to optimize product pricing. Through the analysis of practical cases, this paper hopes to give some reference information to the enterprises in the growing period and help the small and medium-sized enterprises to solve the problems in the growing period.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.471;F275
本文编号：2272615
[Abstract]:Enterprises in the development process, different stages will be in different bottlenecks. Especially in the transition from growth to maturity, the problems they encounter are the most complex and difficult. Through the comparison of different pricing methods and the improvement of product manufacturing process, the cost and pricing of products can be greatly reduced. Moreover, the pricing mentioned in this paper is calculated by calculating the cost of the product and calculating the profit by the fixed ratio of the cost. The final pricing comes from the sum of the cost and the profit. By reducing the pricing of products, let enterprises have more competitive products in the market. In order to make more and more enterprises in the growth period can continue to operate for a long time, can survive in the market competition, and gradually transition to the maturity of the enterprise. Through the case study, this paper compares three different product pricing methods, and proves that the companies in the growing period are expanding their operating scale, and the product pricing in the state of maturity is better than that in the state of the growth period, and the price of the product in the state of maturity is better than that of the one in the state of maturity. Then through the product process change and promotion, it is proved that it is able to optimize product pricing. Through the analysis of practical cases, this paper hopes to give some reference information to the enterprises in the growing period and help the small and medium-sized enterprises to solve the problems in the growing period.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.471;F275
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，本文编号：2272615
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