浙江B火电企业低成本运营战略研究
发布时间：2018-10-15 16:11
【摘要】：受宏观经济形势和电价政策的双重影响，我国火电企业承受电力市场、资金市场和煤炭市场的压力不断加大，综合市场竞争能力每况愈下，相互间的竞争日趋激烈，企业经营、发展空间的拓展难以为继。如何根据实际情况，寻求适合自身发展的企业战略管理模式，以科学发展观为指导，转变运营方式，谋求竞争优势，从而以较低成本实现高效率、高效益和价值最大化，对我国火电企业具有十分重要的战略意义。 论文以战略管理相关理论为主线，结合浙江B火电企业低成本运营的实际状况展开研究。通过分析浙江B火电企业面临的战略环境，寻求适合企业生存和发展的战略管理模式，对浙江B火电企业进行经营战略规划。由于火电企业的行业结构及产品特性产品单一、同质性强，发电、供电和用电同时完成，因而确立浙江B火电企业以低成本运营战略作为竞争战略以面对日益严峻的宏观经济形势，在此基础上充分阐述浙江B火电企业实施低成本运营战略的各项举措。最后总结浙江B火电企业实施低成本运营战略的成果与经验，并就今后我国火电企业实施低成本运营战略的前景进行展望。 浙江B火电企业低成运营战略的形成和发展是电力市场竞争的必然结果，是积极寻求成本优势以提高企业核心竞争力的最佳选择，是为了自身的生存和发展而做出的战略性抉择。低成本运营战略的全面实施，，有利于加强和完善企业的经营管理，有利于树立全新的成本管理理念，有利于把握瞬息万变的电力市场，有利于全面实现企业的可持续发展。根据火电企业的运营特点，论文提出浙江B火电企业目前实施的低成本运营战略其实质是基于安全、高效、经济、环保、可靠、创新条件下的成本领先战略，是迈克尔·波特企业竞争战略理论在火电行业的创新和发展，是在特殊的垄断行业的实证检验，对我国火电企业具有普遍的指导意义。
[Abstract]:Under the influence of the macroeconomic situation and the electricity price policy, the thermal power enterprises in our country bear the power market, the pressure of the capital market and the coal market is increasing constantly, the competition ability of the comprehensive market is getting worse and worse, the competition between each other is becoming more and more fierce, and the enterprises are operating. The expansion of development space is difficult to sustain. According to the actual situation, how to seek the enterprise strategic management mode suitable for own development, take the scientific development view as the instruction, change the operation mode, seek the competitive advantage, thus realize the high efficiency, the high benefit and the value maximization with the lower cost. It has very important strategic significance to our thermal power enterprises. Based on the related theory of strategic management, this paper studies the actual situation of low cost operation of Zhejiang B thermal power enterprise. By analyzing the strategic environment faced by Zhejiang B thermal power enterprise and seeking the strategic management mode suitable for the survival and development of the enterprise, the management strategy planning of Zhejiang B thermal power enterprise is carried out. Because the industry structure and product characteristics of thermal power enterprises are single and homogeneous, power generation, power supply and power consumption are completed simultaneously. Therefore, Zhejiang B thermal power enterprise should take low cost operation strategy as its competitive strategy in order to face the increasingly severe macroeconomic situation. On this basis, the measures of implementing low cost operation strategy for Zhejiang B thermal power enterprise are fully expounded. Finally, the paper summarizes the achievements and experiences of implementing low cost operation strategy in Zhejiang B thermal power enterprise, and looks forward to the prospect of implementing low cost operation strategy for thermal power enterprises in China in the future. The formation and development of low success operation strategy in Zhejiang B thermal power enterprise is the inevitable result of power market competition and the best choice to actively seek cost advantages to improve the core competitiveness of enterprises. It is a strategic choice for one's own survival and development. The overall implementation of the low cost operation strategy is conducive to strengthening and improving the management of enterprises, to establishing a new concept of cost management, to grasping the rapidly changing electricity market, and to realizing the sustainable development of enterprises in an all-round way. According to the operation characteristics of thermal power enterprises, the paper puts forward that the low cost operation strategy of Zhejiang B thermal power enterprise is based on the cost leading strategy under the conditions of safety, efficiency, economy, environmental protection, reliability and innovation. It is the innovation and development of Michael Porter's enterprise competition strategy theory in thermal power industry, and the empirical test in special monopoly industry, which has universal guiding significance for thermal power enterprises in our country.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F406.7;F426.61
本文编号：2273072
[Abstract]:Under the influence of the macroeconomic situation and the electricity price policy, the thermal power enterprises in our country bear the power market, the pressure of the capital market and the coal market is increasing constantly, the competition ability of the comprehensive market is getting worse and worse, the competition between each other is becoming more and more fierce, and the enterprises are operating. The expansion of development space is difficult to sustain. According to the actual situation, how to seek the enterprise strategic management mode suitable for own development, take the scientific development view as the instruction, change the operation mode, seek the competitive advantage, thus realize the high efficiency, the high benefit and the value maximization with the lower cost. It has very important strategic significance to our thermal power enterprises. Based on the related theory of strategic management, this paper studies the actual situation of low cost operation of Zhejiang B thermal power enterprise. By analyzing the strategic environment faced by Zhejiang B thermal power enterprise and seeking the strategic management mode suitable for the survival and development of the enterprise, the management strategy planning of Zhejiang B thermal power enterprise is carried out. Because the industry structure and product characteristics of thermal power enterprises are single and homogeneous, power generation, power supply and power consumption are completed simultaneously. Therefore, Zhejiang B thermal power enterprise should take low cost operation strategy as its competitive strategy in order to face the increasingly severe macroeconomic situation. On this basis, the measures of implementing low cost operation strategy for Zhejiang B thermal power enterprise are fully expounded. Finally, the paper summarizes the achievements and experiences of implementing low cost operation strategy in Zhejiang B thermal power enterprise, and looks forward to the prospect of implementing low cost operation strategy for thermal power enterprises in China in the future. The formation and development of low success operation strategy in Zhejiang B thermal power enterprise is the inevitable result of power market competition and the best choice to actively seek cost advantages to improve the core competitiveness of enterprises. It is a strategic choice for one's own survival and development. The overall implementation of the low cost operation strategy is conducive to strengthening and improving the management of enterprises, to establishing a new concept of cost management, to grasping the rapidly changing electricity market, and to realizing the sustainable development of enterprises in an all-round way. According to the operation characteristics of thermal power enterprises, the paper puts forward that the low cost operation strategy of Zhejiang B thermal power enterprise is based on the cost leading strategy under the conditions of safety, efficiency, economy, environmental protection, reliability and innovation. It is the innovation and development of Michael Porter's enterprise competition strategy theory in thermal power industry, and the empirical test in special monopoly industry, which has universal guiding significance for thermal power enterprises in our country.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F406.7;F426.61
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本文编号：2273072
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