A公司工程塑料产品市场营销策略研究
发布时间：2018-10-17 19:48
【摘要】：企业自身的市场营销能力在一定程度上决定了其在市场上的竞争力。工程塑料行业竞争日益激烈,制定切实可行的市场营销策略直接影响到企业的成败。每个企业都竭力探索适合自身发展的营销策略,而不同的策略在营销过程中表现出来的效率差异性十分明显。 本文结合笔者在工程塑料行业和A公司营销管理中的实践经验,运用相关的营销理论,透彻地分析研究了A公司工程塑料产品市场营销策略。从工程塑料的特点、行业的状况以及产品市场需求和占有量等方面,研究了A公司工程塑料产品营销现状。在此基础上,从行业宏观环境和行业竞争环境两个角度分析了A公司营销策略,翔实地探讨了A公司工程塑料产品市场营销策略的制定以及相关的实施与保障措施。
[Abstract]:To a certain extent, the marketing ability of enterprises determines their competitiveness in the market. The competition of engineering plastics industry is becoming more and more fierce, and the establishment of feasible marketing strategy will directly affect the success or failure of enterprises. Every enterprise tries its best to explore the marketing strategy suitable for its own development, and the difference of efficiency between different strategies in the marketing process is very obvious. Based on the author's practical experience in engineering plastics industry and company A's marketing management, this paper makes a thorough analysis and study on the marketing strategy of A company's engineering plastics products by using the relevant marketing theory. This paper studies the marketing situation of engineering plastics products in company A from the aspects of the characteristics of engineering plastics, the status quo of the industry, and the market demand and possession of the products. On this basis, the marketing strategy of company A is analyzed from two angles of industry macro environment and industry competition environment, and the formulation of marketing strategy for engineering plastics products of company A and the relevant implementation and safeguard measures are discussed in detail.
【学位授予单位】：长春理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.72
本文编号：2277766
[Abstract]:To a certain extent, the marketing ability of enterprises determines their competitiveness in the market. The competition of engineering plastics industry is becoming more and more fierce, and the establishment of feasible marketing strategy will directly affect the success or failure of enterprises. Every enterprise tries its best to explore the marketing strategy suitable for its own development, and the difference of efficiency between different strategies in the marketing process is very obvious. Based on the author's practical experience in engineering plastics industry and company A's marketing management, this paper makes a thorough analysis and study on the marketing strategy of A company's engineering plastics products by using the relevant marketing theory. This paper studies the marketing situation of engineering plastics products in company A from the aspects of the characteristics of engineering plastics, the status quo of the industry, and the market demand and possession of the products. On this basis, the marketing strategy of company A is analyzed from two angles of industry macro environment and industry competition environment, and the formulation of marketing strategy for engineering plastics products of company A and the relevant implementation and safeguard measures are discussed in detail.
【学位授予单位】：长春理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.72
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