汽车企业服务贸易电子商务的研究
发布时间：2018-10-21 18:46
【摘要】：1998年被称为我国的“电子商务年”,此后,同世界其他国家一样,电子商务在我国迅速发展并渗透至各个领域,目前,已成为我国经济发展中重要的商务模式。但相比于起步较早的西方发达国家,我国的电子商务仍存在一定差距,尤其在汽车服务贸易行业开展电子商务在我国还并不普及。但许多汽车企业已经意识到全面开展电子商务对于企业的重要性,已将视线纷纷转向电子商务领域。本文首先对国内外电子商务的发展现状、国内外电子商务成功因素的研究现状进行了文献研究,总结出国内外汽车服务贸易行业开展电子商务的环境异同。在文献研究的基础上,归纳了汽车企业服务贸易开展电子商务的影响因素以及评价电子商务成功的指标,构建了汽车服务贸易电子商务关键成功因素的模型,并提出假设。在数据方面,通过调查问卷的方式取得样本数据,应用因子分析、回归分析等统计学分析方法对模型进行实证检验。结果表明,网站性能因素、领导因素、客户因素是影响汽车企业服务贸易成功的关键因素,而技术因素、战略因素中也包含有影响汽车企业服务贸易成功的关键因素。基于这个实证结果,本文提出了相应的政策与针对性的建议。
[Abstract]:The year 1998 was called the "year of Electronic Commerce" in our country. Since then, like other countries in the world, E-commerce has developed rapidly and penetrated into various fields in our country. At present, it has become an important business model in the economic development of our country. However, compared with the western developed countries that started earlier, there is still a certain gap in e-commerce in our country, especially in the automobile service trade, which is not popularized in our country. However, many automobile enterprises have realized the importance of developing electronic commerce in an all-round way, and have turned their attention to the field of electronic commerce one after another. In this paper, first of all, the development status of e-commerce at home and abroad, the status quo of the success of e-commerce at home and abroad are studied, and the similarities and differences of the domestic and foreign automobile service trade in the development of e-commerce environment are summarized. On the basis of literature study, this paper sums up the influencing factors of the development of electronic commerce in service trade of automobile enterprises and the index of evaluating the success of electronic commerce, constructs the model of key success factors of electronic commerce of automobile service trade, and puts forward some hypotheses. In terms of data, sample data are obtained by questionnaire, and the model is tested by factor analysis, regression analysis and other statistical analysis methods. The results show that website performance factor, leadership factor and customer factor are the key factors that affect the success of service trade of automobile enterprises, while technical factors and strategic factors also contain the key factors that affect the success of service trade of automobile enterprises. Based on the empirical results, this paper puts forward the corresponding policies and targeted recommendations.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.471;F724.6
本文编号：2286019
[Abstract]:The year 1998 was called the "year of Electronic Commerce" in our country. Since then, like other countries in the world, E-commerce has developed rapidly and penetrated into various fields in our country. At present, it has become an important business model in the economic development of our country. However, compared with the western developed countries that started earlier, there is still a certain gap in e-commerce in our country, especially in the automobile service trade, which is not popularized in our country. However, many automobile enterprises have realized the importance of developing electronic commerce in an all-round way, and have turned their attention to the field of electronic commerce one after another. In this paper, first of all, the development status of e-commerce at home and abroad, the status quo of the success of e-commerce at home and abroad are studied, and the similarities and differences of the domestic and foreign automobile service trade in the development of e-commerce environment are summarized. On the basis of literature study, this paper sums up the influencing factors of the development of electronic commerce in service trade of automobile enterprises and the index of evaluating the success of electronic commerce, constructs the model of key success factors of electronic commerce of automobile service trade, and puts forward some hypotheses. In terms of data, sample data are obtained by questionnaire, and the model is tested by factor analysis, regression analysis and other statistical analysis methods. The results show that website performance factor, leadership factor and customer factor are the key factors that affect the success of service trade of automobile enterprises, while technical factors and strategic factors also contain the key factors that affect the success of service trade of automobile enterprises. Based on the empirical results, this paper puts forward the corresponding policies and targeted recommendations.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.471;F724.6
【共引文献】
相关期刊论文 前1条
1 王芳;叶作亮;杨亦行;;在线零售商运营的关键成功因素实证研究[J];中国管理科学;2014年S1期
相关博士学位论文 前1条
1 虞萍;影响企业电子商务成功的网站因素研究[D];中国农业大学;2014年
相关硕士学位论文 前2条
1 高阳;我国电子商务C2B模式发展策略研究[D];华东交通大学;2014年
2 张亚楠;山西特色农产品电子商务影响因素研究[D];山西财经大学;2015年
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