AB电子科技公司战略发展研究
发布时间：2018-10-21 19:50
【摘要】：近年来,互联网的加速普及和移动智能终端的深度应用,对通信行业产生了极大的影响。以苹果、腾讯为代表的企业打破了通信产品、消费产品、PC产品之间的界限,促进IT、互联网、通信三大领域的融合。融合通信的应用越来越热,互联网思维越来越深刻地影响市场的竞争氛围,上到运营商,下到制造企业,无不感到危机四伏。再加上全球经济还未走出低谷,中国制造业的优势已不复存在,发达经济体的再工业化进程,都让中国企业的危机感更为强烈。AB公司是通信和网路终端产品的制造型企业,如何在这种复杂的背景下生存、发展、甚至成为行业的领先者,公司的发展方向和战略选择非常重要。全文共六个部分。前两个部分介绍研究的目的、意义以及AB公司的发展历程、现状和困境。中间两个部分解析了产业分工的形成、产业融合的理论基础；分析了中国作为世界工厂的困境、通讯行业的发展历程以及在互联网普及的今天,各种融合应用的趋势；这部分资料为后续发展战略的提出提供背景资料。后两部分中,首先运用波特的五力分析模型,分析了AB公司进入融合通信市场的优势。最后确定了AB公司的战略选择,并给出了实施办法。笔者希望本文能对AB公司当前发展战略的决策提供一些参考意见,同时也希望对那些面临战略转折点的中小通信企业的发展起到一定借鉴作用。
[Abstract]:In recent years, the rapid popularity of the Internet and the deep application of mobile intelligent terminals have had a great impact on the communications industry. The enterprises represented by Apple and Tencent have broken the boundary among communication products, consumer products and PC products, and promoted the integration of IT, Internet and communications. The application of fusion communication is getting hotter and hotter, and the Internet thinking influences the competitive atmosphere of the market more and more deeply, from the operator to the manufacturing enterprise, all feel the crisis everywhere. Coupled with the fact that the global economy is not yet out of the doldrums, the advantages of China's manufacturing industry no longer exist, and the process of reindustrialization in developed economies has reinforced the sense of crisis among Chinese enterprises. AB is a manufacturer of communications and network terminal products. How to survive, develop and even become the industry leader in this complex background is very important for the development direction and strategic choice of the company. There are six parts in this paper. The first two parts introduce the purpose and significance of the research as well as the development course, current situation and predicament of AB Company. The second part analyzes the formation of industrial division of labor and the theoretical basis of industrial convergence, analyzes the plight of China as a world factory, the development process of the communication industry and the trend of convergence and application in the Internet. This part of the information provides background information for future development strategies. In the last two parts, firstly, using Porter's five-force analysis model, this paper analyzes the advantages of AB's entering the fusion communication market. Finally, the strategic choice of AB company is determined, and the implementation method is given. The author hopes that this paper can provide some reference for the decision of AB company's current development strategy, and at the same time, I hope it can be used for reference to the development of small and medium-sized communication enterprises which are facing the strategic turning point.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.63
本文编号：2286186
[Abstract]:In recent years, the rapid popularity of the Internet and the deep application of mobile intelligent terminals have had a great impact on the communications industry. The enterprises represented by Apple and Tencent have broken the boundary among communication products, consumer products and PC products, and promoted the integration of IT, Internet and communications. The application of fusion communication is getting hotter and hotter, and the Internet thinking influences the competitive atmosphere of the market more and more deeply, from the operator to the manufacturing enterprise, all feel the crisis everywhere. Coupled with the fact that the global economy is not yet out of the doldrums, the advantages of China's manufacturing industry no longer exist, and the process of reindustrialization in developed economies has reinforced the sense of crisis among Chinese enterprises. AB is a manufacturer of communications and network terminal products. How to survive, develop and even become the industry leader in this complex background is very important for the development direction and strategic choice of the company. There are six parts in this paper. The first two parts introduce the purpose and significance of the research as well as the development course, current situation and predicament of AB Company. The second part analyzes the formation of industrial division of labor and the theoretical basis of industrial convergence, analyzes the plight of China as a world factory, the development process of the communication industry and the trend of convergence and application in the Internet. This part of the information provides background information for future development strategies. In the last two parts, firstly, using Porter's five-force analysis model, this paper analyzes the advantages of AB's entering the fusion communication market. Finally, the strategic choice of AB company is determined, and the implementation method is given. The author hopes that this paper can provide some reference for the decision of AB company's current development strategy, and at the same time, I hope it can be used for reference to the development of small and medium-sized communication enterprises which are facing the strategic turning point.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.63
【参考文献】
相关期刊论文 前2条
1 殷鹏;;智能管道运营中大数据的应用分析[J];电信技术;2013年04期
2 张峰;;通信业将坚持融合开放发展[J];中国经济和信息化;2013年01期
，本文编号：2286186
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