HJ公司发展战略研究
发布时间：2018-10-26 07:13
【摘要】：近年来,中国电力工业保持快速发展势头,发电装机容量以每年8%的速度增长,为输变配电设备制造业创造了很大的市场需求,市场规模进一步扩大。统计资料表明,中国今后两三年将追加装机3000万千瓦电源建设,年增装机上升到2500万千瓦,即年增装机可增加30%～40%,因此,与新增装机较直接的一些开关设备市场容量将会有更大扩容,并且具有良好的市场需求。 与此同时,我们不能忽视在市场经济环境下,企业将面临更为复杂多变的商业环境,影响企业生存和发展的因素也越来越多,因此企业的战略研究和战略管理越来越受到企业家的重视。在这种双重形势下,HJ公司要想生存和发展,必须对企业进行战略管理,打造企业可持续发展的核心竞争力,以在竞争中获得优势。 本文以HJ公司为研究对象,通过结合现代企业战略理论,运用PEST分析模型对HJ公司外部宏观环境进行调研,结合企业自身特点和经营需要,从政治、经济、技术和社会等四个方面做了深入剖析,并使用“波特五力模型”的工具分析了HJ公司所面临的五种不同竞争来源,描述了当前企业所面临外部环境和所处竞争格局。 企业内部环境是与战略有重要关联的影响因素,本文还从研发、制造、市场营销、人力资源和企业文化等五个方面对HJ公司内部环境进行分析,以认清企业内部的优势和劣势,明确了战略制定的出发点、依据和条件。 通过对HJ公司内外环境的分析调研,并利用SWOT分析方法对企业所处商业环境中面临的机会与威胁、劣势与优势进行了分析,根据公司的具体情况和行业特点,结合所制定的远景及五年发展目标,运用战略钟模型确立HJ公司的战略选择应以成本领先战略为主。 最后,为保障公司战略规划的顺利实施,提出了工厂北迁实施计划,并制定了与公司未来五年发展目标、外部环境、内部环境、企业文化等相匹配的战略实施保障活动,基本为HJ公司提供了一套较为科学、合理、可行的发展战略和实施措施。
[Abstract]:In recent years, China's electric power industry has maintained a rapid development momentum, and the installed capacity of power generation is growing at an annual rate of 8%, which has created a great market demand for the manufacturing of transmission, transformer and distribution equipment, and the market scale has been further expanded. Statistics show that in the next two to three years, China will build additional 3000 kilowatts of power supply for loading machines, and the number of additional units will rise to 2500, 000 kilowatts a year. That is to say, an increase of 30 million kilowatts a year will increase the installed capacity by 30, 000 kilowatts, so, The market capacity of some switchgear, which is more direct than the new ones, will be enlarged and will have good market demand. At the same time, we cannot ignore that under the market economy environment, enterprises will face a more complex and changeable business environment, and there are more and more factors that affect the survival and development of enterprises. Therefore, the strategic research and strategic management of enterprises are paid more and more attention by entrepreneurs. In this dual situation, if HJ wants to survive and develop, it must carry on the strategic management to the enterprise, build the core competitiveness of the enterprise sustainable development, in order to gain the advantage in the competition. This article takes HJ Company as the research object, through unifies the modern enterprise strategy theory, uses the PEST analysis model to carry on the investigation to the HJ company external macroscopic environment, unifies the enterprise own characteristic and the management need, from the politics, the economy, In this paper, four aspects of technology and society are deeply analyzed, and five different sources of competition faced by HJ Company are analyzed by using the "Porter's five Forces Model", and the external environment and competition pattern are described. The internal environment of the enterprise is an important influence factor related to the strategy. This paper also analyzes the internal environment of HJ from five aspects: research and development, manufacturing, marketing, human resources and corporate culture, in order to recognize the advantages and disadvantages of the enterprise. It clarifies the starting point, basis and condition of strategy formulation. Through the analysis and investigation of the internal and external environment of HJ Company, and using the method of SWOT analysis, this paper analyzes the opportunities and threats, disadvantages and advantages faced by the business environment in which the enterprise is located, according to the specific conditions of the company and the characteristics of the industry. Combined with the future and the five-year development goal, the strategic choice of HJ should be based on the cost leading strategy by using the strategic clock model. Finally, in order to ensure the smooth implementation of the company's strategic planning, the implementation plan of the factory moving northward is put forward, and the strategic implementation guarantee activities matching with the company's development objectives, external environment, internal environment, corporate culture, etc., are drawn up for the next five years. It provides a set of scientific, reasonable and feasible development strategy and implementation measures for HJ Company.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F272;F426.61
本文编号：2294972
[Abstract]:In recent years, China's electric power industry has maintained a rapid development momentum, and the installed capacity of power generation is growing at an annual rate of 8%, which has created a great market demand for the manufacturing of transmission, transformer and distribution equipment, and the market scale has been further expanded. Statistics show that in the next two to three years, China will build additional 3000 kilowatts of power supply for loading machines, and the number of additional units will rise to 2500, 000 kilowatts a year. That is to say, an increase of 30 million kilowatts a year will increase the installed capacity by 30, 000 kilowatts, so, The market capacity of some switchgear, which is more direct than the new ones, will be enlarged and will have good market demand. At the same time, we cannot ignore that under the market economy environment, enterprises will face a more complex and changeable business environment, and there are more and more factors that affect the survival and development of enterprises. Therefore, the strategic research and strategic management of enterprises are paid more and more attention by entrepreneurs. In this dual situation, if HJ wants to survive and develop, it must carry on the strategic management to the enterprise, build the core competitiveness of the enterprise sustainable development, in order to gain the advantage in the competition. This article takes HJ Company as the research object, through unifies the modern enterprise strategy theory, uses the PEST analysis model to carry on the investigation to the HJ company external macroscopic environment, unifies the enterprise own characteristic and the management need, from the politics, the economy, In this paper, four aspects of technology and society are deeply analyzed, and five different sources of competition faced by HJ Company are analyzed by using the "Porter's five Forces Model", and the external environment and competition pattern are described. The internal environment of the enterprise is an important influence factor related to the strategy. This paper also analyzes the internal environment of HJ from five aspects: research and development, manufacturing, marketing, human resources and corporate culture, in order to recognize the advantages and disadvantages of the enterprise. It clarifies the starting point, basis and condition of strategy formulation. Through the analysis and investigation of the internal and external environment of HJ Company, and using the method of SWOT analysis, this paper analyzes the opportunities and threats, disadvantages and advantages faced by the business environment in which the enterprise is located, according to the specific conditions of the company and the characteristics of the industry. Combined with the future and the five-year development goal, the strategic choice of HJ should be based on the cost leading strategy by using the strategic clock model. Finally, in order to ensure the smooth implementation of the company's strategic planning, the implementation plan of the factory moving northward is put forward, and the strategic implementation guarantee activities matching with the company's development objectives, external environment, internal environment, corporate culture, etc., are drawn up for the next five years. It provides a set of scientific, reasonable and feasible development strategy and implementation measures for HJ Company.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F272;F426.61
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