基于灰色关联分析的新材料上市公司竞争力比较及评价研究

发布时间：2018-11-01 14:54

【摘要】：“十二五”期间国家大力支持产业结构调整,新材料产业作为战略新兴产业纳入“十二五”规划重点扶持。新材料企业面临前所未有的挑战和发展机遇。然而我国新材料产业的发展时间较短,企业经营效率水平不一,行业竞争状态不清晰。因此研究如何对我国新材料企业竞争力进行比较与评价便具有十分重要的意义。本文选取我国新材料产业中以磁性材料为主营业务的15家上市公司为研究对象。首先,回顾了国内外对于竞争力方面的研究文献和成果；其次,对现有综合评价方法进行了对比分析,寻找出最佳的灰色关联分析法,并且利用静态和动态相配合的方式实现对企业竞争力更加全面的比较；再次,结合我国新材料行业特点,基于波特著名的价值链模型,对影响我国新材料企业竞争力的构成要素做出分析,并且以此构建出符合我国新材料企业特性的竞争力评价指标体系。最终论文得到如下结果： (1)对我国新材料上市企业竞争力情况实现了综合排名,使得我国新材料企业现状更加明晰。并且在此基础上,明确了企业在各竞争力指标中的差距情况,使得企业能够更加有针对性的提升企业竞争力,寻找到企业提升路径。 (2)构建出适合我国新材料企业特性的竞争力评价指标体系,利用灰色关联分析法能够有效的实现对其竞争力评价。 (3)我国新材料产业发展相对较晚,抵御外部经济环境影响的能力较弱。一方面需要建立市场预警机制,防范市场风险；另一方面需要政府更多的政策支持和政策落实。 (4)另外我国新材料企业竞争力的提升还有很大潜力,各企业也可在行业中寻找标杆,在企业价值链中寻找到提升契机。就此,本文还提出了控制成本,加强预算管理、加强高新人才队伍建设,调整人才结构、适当扩大投资规模,调整资产结构等提升对策。
[Abstract]:During the 12th Five-Year Plan, the state vigorously supported the adjustment of industrial structure, and the new material industry as a strategic emerging industry was brought into the 12th Five-Year Plan. New material enterprises are facing unprecedented challenges and development opportunities. However, the development time of the new material industry in China is short, the level of enterprise management efficiency is different, and the competition state of the industry is not clear. Therefore, it is of great significance to study how to compare and evaluate the competitiveness of new materials enterprises in China. In this paper, 15 listed companies with magnetic materials as their main business in China's new material industry are selected as research objects. First of all, review the domestic and foreign research literature and achievements on competitiveness; Secondly, the existing comprehensive evaluation methods are compared and analyzed to find out the best grey relational analysis method, and make use of static and dynamic ways to achieve a more comprehensive comparison of enterprise competitiveness; Thirdly, based on Porter's famous value chain model, this paper analyzes the factors that influence the competitiveness of new materials enterprises in China. And build the competitiveness evaluation index system according with the characteristics of new materials enterprises in China. The final results are as follows: (1) the comprehensive ranking of the competitiveness of new materials listed enterprises in China has been achieved, which makes the status of new materials enterprises in our country more clear. And on this basis, the gap in the competitiveness of the enterprise in each index is clear, so that the enterprise can be more targeted to enhance the competitiveness of the enterprise, to find the path to enhance the enterprise. (2) A competitive evaluation index system suitable for the characteristics of new materials enterprises in China is constructed, and the grey relational analysis method can be used to evaluate the competitiveness of new materials enterprises effectively. (3) the development of new material industry is relatively late, and the ability to resist the influence of external economic environment is weak. On the one hand, it is necessary to establish market early warning mechanism to guard against market risk; on the other hand, the government needs more policy support and policy implementation. (4) in addition, there is great potential to improve the competitiveness of new materials enterprises in China. Enterprises can also look for benchmarks in the industry and opportunities for upgrading in the enterprise value chain. Therefore, this paper also puts forward some countermeasures such as controlling cost, strengthening budget management, strengthening the construction of hi-tech talents, adjusting talent structure, expanding investment scale, adjusting asset structure and so on.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426

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