食品零售商的质量安全信息传递问题研究

发布时间：2018-11-11 19:27

【摘要】：随着现代市场经济和信息技术的发展，零售商在市场经济中的地位发生了巨大的变化，逐步成为食品供应链的主导者。在食品供应链中，零售商是连接供应商和消费者的纽带，是食品质量安全信息传递的“桥梁”，掌握着食品质量安全信息，尤其是经验品和信任品信息。如果食品零售商隐藏质量安全信息，将导致食品市场信息不对称，从而引发食品安全问题。故本文认为研究食品零售商的质量安全信息传递问题是缓解食品安全信息不对称，，保障食品质量安全的关键。本文紧扣食品零售商质量安全信息传递问题，在对我国177位食品零售商调研的基础上，运用实证研究方法分析了零售商的信息传递问题。在梳理评价我国现行食品安全管理政策，并借鉴美国管理经验基础上，提出了零售商的激励策略，以期补充食品安全管理政策，从而保障食品质量安全。本文主要包括六部分，各部分的主要研究内容为：第一部分：导言。主要涉及了论文的研究背景和意义、相关国内外研究现状、研究方法、技术路线、主要内容及可能创新点及不足。第二部分：食品零售商的质量安全信息及其传递模式。主要介绍了食品零售商类型及质量安全信息特征，归纳了信息传递模式，并在此基础上分析了信息传递过程。第三部分：食品零售商质量安全信息传递现状及问题。第四部分：模型与研究方法。首先，构建了食品零售商质量安全信息传递的理论模型，提出了假设。其次，对问卷设计方法、调查过程及样本选择进行了简要说明，并对各变量指标进行了具体分析。最后，介绍了本文的研究工具与方法。研究工具为SPSS16.0和Eviews5.0软件，统计方法为信度分析、统计描述、相关分析、Probit回归分析及Logistic回归分析。第五部分：食品零售商质量安全信息传递问题实证研究。本文将信息传递过程分为信息搜寻和信息共享两个部分。第一部分对零售商信息搜寻程度及其影响因素进行了Probit回归分析。结果显示，零售商的信息搜寻水平较高，搜寻渠道多样化；超市基本特征、零售商认知及消费者需求对部分信息搜寻方式具有显著影响，外部环境影响则不显著。第二部分对零售商信息共享行为进行了Logistic回归。结果显示，零售商信息共享水平较高，不同超市信息共享程度不同；零售商认知、超市基本特征及供应链结构显著影响零售商的信息共享行为，市场结构对零售商信息共享行为影响基本不显著。最后，介绍了可追溯体系在信息传递中的应用情况及效益。第六部分：食品零售商信息传递的激励机制分析。通过对我国现行食品安全管理政策对信息传递作用的梳理与评价，在借鉴美国食品安全管理经验基础上，提出了食品零售商信息传递的激励政策建议。第七部分：主要研究结论。
[Abstract]:With the development of modern market economy and information technology, retailers' position in market economy has changed greatly, and they have gradually become the leader of food supply chain. In the food supply chain, retailers are the link between suppliers and consumers, and the "bridge" of food quality and safety information transmission. They hold the information of food quality and safety, especially the information of experience and trust. If food retailers hide quality and safety information, it will lead to asymmetric information in food market, which will lead to food safety problems. Therefore, the study of quality and safety information transmission of food retailers is the key to alleviate the asymmetry of food safety information and ensure food quality and safety. Based on the investigation of 177 food retailers in China, this paper analyzes the information transmission problem of food retailers by using the empirical research method. On the basis of reviewing and evaluating the current food safety management policy in China and drawing lessons from the American management experience, this paper puts forward the incentive strategy for retailers in order to supplement the food safety management policy in order to ensure food quality and safety. This paper mainly includes six parts, the main research content of each part is: the first part: introduction. It mainly involves the research background and significance of the thesis, the current research situation, the research methods, the technical route, the main contents, the possible innovation points and the deficiency at home and abroad. The second part: the quality and safety information of food retailers and its transmission mode. This paper mainly introduces the types of food retailers and the characteristics of quality and safety information, sums up the mode of information transmission, and analyzes the process of information transmission on this basis. The third part: the current situation and problems of quality and safety information transmission for food retailers. The fourth part: model and research method. Firstly, the theoretical model of quality and safety information transmission for food retailers is constructed and the hypothesis is put forward. Secondly, the questionnaire design method, survey process and sample selection are briefly explained, and each variable index is analyzed concretely. Finally, the paper introduces the research tools and methods. The research tools are SPSS16.0 and Eviews5.0, and the statistical methods are reliability analysis, statistical description, correlation analysis, Probit regression analysis and Logistic regression analysis. Part five: an empirical study on the transmission of quality and safety information for food retailers. This paper divides the process of information transmission into two parts: information searching and information sharing. The first part carries on the Probit regression analysis to the retailer information search degree and its influence factor. The results show that the information search level of retailers is higher and the search channels are diversified, and the basic characteristics of supermarkets, retailers' cognition and consumer demand have a significant impact on some information search methods, but the external environment has no significant impact. The second part carries on the Logistic regression to the retailer information sharing behavior. The results show that the level of information sharing among retailers is high, and the degree of information sharing in different supermarkets is different. Retailer's cognition, supermarket's basic characteristics and supply chain structure have significant influence on retailer's information sharing behavior, but market structure has little effect on retailer's information sharing behavior. Finally, the application and benefit of traceability system in information transmission are introduced. The sixth part: the analysis of the incentive mechanism of information transmission for food retailers. Based on the analysis and evaluation of the effect of current food safety management policies on information transmission in China, and based on the experience of food safety management in the United States, the paper puts forward some suggestions on the incentive policy of information transmission for food retailers. The seventh part: main research conclusion.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.82;F724.2

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