加工贸易转型升级政策对外企S公司的影响及其应对策略

发布时间：2018-11-14 14:08

【摘要】：经过30多年的发展，加工贸易已成为中国对外贸易中的重要一环，对国家乃至地区经济发展的重要性自不待言。政策性较强的加工贸易业务不可避免会受到国际国内贸易政策等内外部因素的影响，国内企业，尤其是外资型加工贸易企业，在方兴未艾的转型升级政策下如何应对从而保生存求发展，是一个迫切需要解析的命题。国家加工贸易转型升级政策的制定与实施，以及政策的相应调整，其最终目的虽然都是为确保加工贸易的健康和顺利发展，但对于作为加工贸易主体的加工贸易企业而言，尤其是重商轻政的外商投资企业，政策带给它们的影响不言而喻。加之当今国际形势诡谲、世界局势瞬息万变，中国作为全球村的一员，较难独善其身。企业在这种情势下的应对，尤其是外企的应对，更为关键。企业应当在认真研究和遵循政策的同时，及时调整企业的发展方向，以主动出击和积极应变来跟上形势和政策的要求。企业的求生存与求发展，切忌保守、僵化或一成不变，但缺乏长远考量或仓促应对也会后患无穷。对企业来讲，所谓的转型升级，不仅意味着积极应对、主动变革，更要求企业在变革之前总结经验教训做好功课练好内功、选择最适合企业自身发展的具有前瞻性和战略性的方式及策略，还要做足保障措施。同时，在发展过程中也要适时兼顾国家、地区和企业的利益，实现数方共赢，如此，才是明智的应对之策。本文从加工贸易的理论层面入手，联系国际国内现状，分析了与加工贸易有关的主要政策背景和目的以及企业转型升级的必要性。在内外环境严峻、政策貌似放松实则收紧的形势下，，受政策影响的企业如何应对至关重要，此举不仅事关企业生存，更直接影响到企业未来的发展之路。并以从事加工贸易业务的外企S公司发展历程、中长期战略的实施、微笑曲线的遵循为基线，通过S公司战略性应对策略助其成功发展的实例阐明“微笑曲线”理论对企业布局与发展至关重要，在新形势新环境新政策下主动出击、及时应对，才能确保企业在任何情况下都能立于不败之地。在形势不明、前途未卜之时，扬长避短，努力摆脱或远离“哭泣曲线”，遵循“微笑曲线”发展，该转型时转型，该升级时升级，掌握主动、积极应变，是唯一的出路。外企则更应从一开始就努力做稳做大做强，用业绩和回报来影响和说服总部投资者以获得更多更实质性的支持，如此才能在任何时候都有底气有实力应对。而企业做稳做大做强的前提之一便是研究和善用政策影响、掌握先机并主动应对。最后，以有关上海自由贸易区的新政可能会给国家、地区、企业带来的优惠便利、创新模式、甚至冲击，吁请并建议企业，尤其是外资企业切勿观望，要勇于挑战把握机遇，了解、研究甚而预见政策可能带来的影响，积极和主动应对，迎接即将到来的发展良机。
[Abstract]:After more than 30 years of development, processing trade has become an important part of China's foreign trade. Processing trade business with strong policy will inevitably be influenced by internal and external factors such as international and domestic trade policies. Domestic enterprises, especially foreign-funded processing trade enterprises, It is an urgent proposition that how to deal with the problem of survival and development under the rising policy of transformation and upgrading. The formulation and implementation of the national processing trade transformation and upgrading policy, as well as the corresponding adjustment of the policy, are all aimed at ensuring the healthy and smooth development of the processing trade, but for the processing trade enterprises as the main body of the processing trade, the final purpose is to ensure the healthy and smooth development of the processing trade. In particular, foreign-invested enterprises that emphasize business over government, the impact of the policy on them is self-evident. In addition, the current international situation is treacherous, the world situation changes rapidly, China, as a member of the global village, is more difficult to escape. The response of enterprises in this situation, especially the response of foreign enterprises, is more critical. The enterprise should study and follow the policy seriously, adjust the development direction of the enterprise in time, and keep up with the requirements of the situation and policy by taking the initiative and responding to the situation. The survival and development of enterprises must not be conservative, rigid or static, but lack of long-term consideration or hasty response will be endless trouble. For enterprises, the so-called transformation and upgrading not only means actively coping with and taking the initiative to change, but also requires enterprises to sum up their experiences and lessons before the changes and do their homework well. Choose the most suitable for the enterprise's own development of a forward-looking and strategic approach and strategy, but also to do adequate protection measures. At the same time, in the process of development, we should give consideration to the interests of the country, region and enterprises, and realize the win-win situation. Starting from the theoretical level of processing trade, this paper analyzes the main policy background and purpose related to processing trade and the necessity of enterprise transformation and upgrading. Under the situation that the internal and external environment is severe and the policy seems to be loosening, it is very important for the enterprises affected by the policy to deal with the situation. This is not only related to the survival of the enterprises, but also directly affects the way of the future development of the enterprises. And taking the development course, the implementation of medium and long term strategy, and the following of smile curve as the baseline of S Company, a foreign company engaged in processing trade business, Through the example of S Company's strategic coping strategy to help its successful development, the paper illustrates that the theory of "smile curve" is very important to the layout and development of the enterprise, and takes the initiative to attack under the new situation, new environment and new policy, and responds to it in a timely manner. In order to ensure that the enterprise under any circumstances can be an invincible position. When the situation is uncertain and the future is uncertain, it is the only way to get rid of the "crying curve" and follow the "smile curve". Foreign companies should strive from the start to be bigger and stronger, to influence and persuade headquarters investors to gain more and more substantial support with results and returns, so that they can have the strength to deal with it at all times. One of the prerequisites of firm becoming bigger and stronger is to study and make good use of the policy influence, grasp the first opportunity and take the initiative to deal with it. Finally, according to the new policies on Shanghai Free Trade area that may bring preferential facilities, innovative models, and even shocks to countries, regions, and enterprises, we urge and advise enterprises, especially foreign-funded enterprises, not to wait and see, and to dare to challenge and seize opportunities. Understand, study and even anticipate the potential impact of policy, actively and proactively respond to the coming development opportunities.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F416.4;F752.0

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