东营市XD企业战略管理研究
发布时间：2018-11-16 07:07
【摘要】：东营XD企业是以玻璃钢产业为支柱，以机械加工与维修、管道防腐与安装、电器制造、井下作业及工具维修、轻烃加工、物流运输等产业为辅的综合性企业。企业在创业初期，国内的玻璃钢制造企业还比较少，，缺乏竞争，同时国内玻璃钢需求量大，企业得到了迅猛的发展。但是近几年由于国内玻璃钢企业的大量出现，国外企业的不断涌入，企业面对着严峻的挑战。正是基于这样一种背景，本文通过对XD企业战略管理的研究，提出相关的建议，来指导XD企业获取持续的战略效应。 本文首先从研究背景出发，对国内外有关战略管理的研究现状进行阐述，接着通过对企业战略管理理论以及战略管理的分析方法进行概述，为接下去的论文打好理论基础。其次通过对XD企业发展状况进行阐述和分析，找出管理中存在的问题，并提出解决问题的措施。最后结合SWOT分析方法对XD企业的内外部环境进行客观的分析，明确XD企业的机会、威胁、优势和弱点。在分析的基础上确定XD企业的发展战略。提出了XD企业发展战略实施的原则和措施，促进了企业健康、稳定的发展。
[Abstract]:Dongying XD enterprise is a comprehensive enterprise supported by FRP industry, such as mechanical processing and maintenance, pipeline anticorrosion and installation, electrical appliance manufacturing, downhole operation and tool maintenance, light hydrocarbon processing, logistics transportation and so on. At the beginning of the enterprise, the domestic FRP manufacturing enterprises are still relatively few, lack of competition, at the same time, the domestic FRP demand is large, the enterprise has got the swift and violent development. However, due to the emergence of domestic FRP enterprises and the continuous influx of foreign enterprises in recent years, enterprises are facing severe challenges. Based on this background, this paper studies the strategic management of XD enterprises and puts forward some relevant suggestions to guide XD enterprises to obtain sustained strategic effects. From the background of the research, this paper expounds the current situation of the strategic management research at home and abroad, and then summarizes the theory of enterprise strategic management and the analysis method of strategic management, and lays a good theoretical foundation for the next paper. Secondly, through the analysis of the development of XD enterprises, the problems in management are found out, and the measures to solve the problems are put forward. Finally, the internal and external environment of XD enterprises is analyzed objectively with SWOT analysis method, and the opportunities, threats, strengths and weaknesses of XD enterprises are clarified. On the basis of analysis, the development strategy of XD enterprises is determined. This paper puts forward the principles and measures of implementing the development strategy of XD enterprises, which promotes the healthy and stable development of enterprises.
【学位授予单位】：中国石油大学（华东）
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.721
本文编号：2334805
[Abstract]:Dongying XD enterprise is a comprehensive enterprise supported by FRP industry, such as mechanical processing and maintenance, pipeline anticorrosion and installation, electrical appliance manufacturing, downhole operation and tool maintenance, light hydrocarbon processing, logistics transportation and so on. At the beginning of the enterprise, the domestic FRP manufacturing enterprises are still relatively few, lack of competition, at the same time, the domestic FRP demand is large, the enterprise has got the swift and violent development. However, due to the emergence of domestic FRP enterprises and the continuous influx of foreign enterprises in recent years, enterprises are facing severe challenges. Based on this background, this paper studies the strategic management of XD enterprises and puts forward some relevant suggestions to guide XD enterprises to obtain sustained strategic effects. From the background of the research, this paper expounds the current situation of the strategic management research at home and abroad, and then summarizes the theory of enterprise strategic management and the analysis method of strategic management, and lays a good theoretical foundation for the next paper. Secondly, through the analysis of the development of XD enterprises, the problems in management are found out, and the measures to solve the problems are put forward. Finally, the internal and external environment of XD enterprises is analyzed objectively with SWOT analysis method, and the opportunities, threats, strengths and weaknesses of XD enterprises are clarified. On the basis of analysis, the development strategy of XD enterprises is determined. This paper puts forward the principles and measures of implementing the development strategy of XD enterprises, which promotes the healthy and stable development of enterprises.
【学位授予单位】：中国石油大学（华东）
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.721
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