内江烟草发展战略研究
发布时间：2018-12-28 15:07
【摘要】：近年来,随着我国社会经济的不断发展,特别是党的十八大召开以来,经济结构调整、社会产业改革更是成为了我国经济发展的主旋律。这就给中国烟草行业带来了新的挑战和机遇。要实现中国烟草快速、平稳发展,无疑需要中国烟草人破除垄断体制下的固有思想,锐意改革,不断创新。随着全球控烟运动呼声的不断高涨、反垄断法的纵深推进、全球经济的长期低迷以及国家对烟草行业税收的增加,无疑都对烟草行业未来的发展平添了几分难度和挑战,但同时也为烟草行业创造了新的发展机遇和经济增长点。 本文以内江烟草发展战略作为研究对象,首先对我国烟草行业现阶段所面临的实际情况进行了研究分析,本文主要采用了定性分析和规范分析法,分类比较法,以及SWOT分析等方法。在此基础上,对内江烟草的现状进行了深入挖掘和剖析,找到了制约内江烟草快速、健康发展的瓶颈问题,并针对这些问题提出了相应的解决办法。 论文由五个部分组成：第一章主要对论文研究的目的、意义和研究方法进行了阐述。第二章对战略管理的相关理论以及战略分析工具进行了简述。第三章分析了内江烟草发展的现状及内外部环境,阐述了内江烟草自身的机遇与挑战,优势与劣势。第四章根据企业发展的内外环境提出了内江烟草发展的总体战略、以及具体战略。第五章分析了内江烟草战略实施的保障支撑。
[Abstract]:In recent years, with the continuous development of our social economy, especially since the 18th National Congress of the Party, the economic structure adjustment, the reform of social industry has become the main melody of the economic development of our country. This brings new challenges and opportunities to China's tobacco industry. In order to realize the rapid and steady development of Chinese tobacco, it is undoubtedly necessary for Chinese tobacco people to break down the inherent ideas under the monopoly system, to reform with determination and to innovate constantly. With the rising voice of the global tobacco control movement, the deepening of the anti-monopoly law, the long-term downturn of the global economy and the increase of the national tax on the tobacco industry, there is no doubt that the future development of the tobacco industry has been faced with some difficulties and challenges. But also for the tobacco industry to create new opportunities for development and economic growth. This paper takes the development strategy of Neijiang tobacco as the research object. Firstly, it studies and analyzes the actual situation faced by the tobacco industry in our country at the present stage. In this paper, it mainly adopts qualitative analysis, normative analysis, classification and comparison method. And SWOT analysis and other methods. On this basis, the present situation of Neijiang tobacco was deeply excavated and analyzed, and the bottleneck problems restricting the rapid and healthy development of Neijiang tobacco were found, and the corresponding solutions were put forward. The thesis consists of five parts: the first chapter describes the purpose, significance and research methods of the thesis. The second chapter gives a brief introduction to the theory of strategic management and the tools of strategic analysis. The third chapter analyzes the present situation and internal and external environment of the development of Neijiang tobacco, and expounds the opportunities and challenges, strengths and weaknesses of Neijiang tobacco itself. The fourth chapter puts forward the overall strategy and specific strategy of Neijiang tobacco development according to the internal and external environment of enterprise development. The fifth chapter analyzes the support of the implementation of Neijiang tobacco strategy.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.8
本文编号：2394109
[Abstract]:In recent years, with the continuous development of our social economy, especially since the 18th National Congress of the Party, the economic structure adjustment, the reform of social industry has become the main melody of the economic development of our country. This brings new challenges and opportunities to China's tobacco industry. In order to realize the rapid and steady development of Chinese tobacco, it is undoubtedly necessary for Chinese tobacco people to break down the inherent ideas under the monopoly system, to reform with determination and to innovate constantly. With the rising voice of the global tobacco control movement, the deepening of the anti-monopoly law, the long-term downturn of the global economy and the increase of the national tax on the tobacco industry, there is no doubt that the future development of the tobacco industry has been faced with some difficulties and challenges. But also for the tobacco industry to create new opportunities for development and economic growth. This paper takes the development strategy of Neijiang tobacco as the research object. Firstly, it studies and analyzes the actual situation faced by the tobacco industry in our country at the present stage. In this paper, it mainly adopts qualitative analysis, normative analysis, classification and comparison method. And SWOT analysis and other methods. On this basis, the present situation of Neijiang tobacco was deeply excavated and analyzed, and the bottleneck problems restricting the rapid and healthy development of Neijiang tobacco were found, and the corresponding solutions were put forward. The thesis consists of five parts: the first chapter describes the purpose, significance and research methods of the thesis. The second chapter gives a brief introduction to the theory of strategic management and the tools of strategic analysis. The third chapter analyzes the present situation and internal and external environment of the development of Neijiang tobacco, and expounds the opportunities and challenges, strengths and weaknesses of Neijiang tobacco itself. The fourth chapter puts forward the overall strategy and specific strategy of Neijiang tobacco development according to the internal and external environment of enterprise development. The fifth chapter analyzes the support of the implementation of Neijiang tobacco strategy.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.8
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