我国新能源汽车产业商业模式研究
发布时间：2019-01-04 11:07
【摘要】：随着能源及环境问题的日益突出，新能源汽车的发展逐渐受到各方的关注。本文从商业模式的独特视角，对新能源汽车产业商业模式进行了系统研究。首先阐述了新能源汽车产业商业模式的内涵、构成要素、主要类型。其次，在新能源汽车产业商业模式构成要素的基础上，构建了该产业商业模式评价指标体系，并运用层次分析法确定了各指标权重。再次，利用模糊综合评价法对我国新能源汽车产业商业模式典型案例进行了实证研究。最后，综合以上理论研究与实证分析结果，针对性的提出了改进我国新能源汽车产业商业模式的对策建议。 研究结果表明：新能源汽车产业商业模式是包含价值主张、业务模式、市场实现、价值战略、经营环境等五大关键核心要素的有机系统；在其复杂的体系构成中，企业持续稳定的盈利能力、价值主张中的价格、成本等指标权重较大，占据重要地位；我国新能源汽车产业商业模式总体处于“中等”水平，商业模式体系中价值主张、价值战略水平相对较低，，影响着商业模式的整体水平；提升价值主张、创新业务模式、推动市场实现、强化价值战略、优化经营环境是当前改进我国新能源汽车产业商业模式的有效途径。
[Abstract]:With the increasingly prominent energy and environmental problems, the development of new energy vehicles has gradually attracted attention. In this paper, the new energy automobile industry business model is systematically studied from the unique perspective of business model. Firstly, the connotation, elements and main types of the new energy automobile industry business model are expounded. Secondly, on the basis of the elements of the business model of the new energy automobile industry, the evaluation index system of the industry business model is constructed, and the weight of each index is determined by the analytic hierarchy process (AHP). Thirdly, the fuzzy comprehensive evaluation method is used to study the typical business model of new energy automobile industry in China. Finally, based on the above theoretical research and empirical analysis results, the paper puts forward the countermeasures and suggestions to improve the business model of new energy automobile industry in China. The results show that: the new energy automobile industry business model is an organic system which contains five key elements, such as value proposition, business model, market realization, value strategy, business environment, etc. In its complex system constitution, the enterprise has the steady profit ability, the price in the value proposition, the cost and so on the index weight is big, occupies the important position; The commercial model of new energy automobile industry in our country is on the whole at the "medium" level. The value proposition and the value strategy level in the business model system are relatively low, which affects the overall level of the business model. Promoting value proposition, innovating business model, promoting market realization, strengthening value strategy and optimizing management environment are the effective ways to improve the business model of new energy automobile industry in our country at present.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.471
本文编号：2400204
[Abstract]:With the increasingly prominent energy and environmental problems, the development of new energy vehicles has gradually attracted attention. In this paper, the new energy automobile industry business model is systematically studied from the unique perspective of business model. Firstly, the connotation, elements and main types of the new energy automobile industry business model are expounded. Secondly, on the basis of the elements of the business model of the new energy automobile industry, the evaluation index system of the industry business model is constructed, and the weight of each index is determined by the analytic hierarchy process (AHP). Thirdly, the fuzzy comprehensive evaluation method is used to study the typical business model of new energy automobile industry in China. Finally, based on the above theoretical research and empirical analysis results, the paper puts forward the countermeasures and suggestions to improve the business model of new energy automobile industry in China. The results show that: the new energy automobile industry business model is an organic system which contains five key elements, such as value proposition, business model, market realization, value strategy, business environment, etc. In its complex system constitution, the enterprise has the steady profit ability, the price in the value proposition, the cost and so on the index weight is big, occupies the important position; The commercial model of new energy automobile industry in our country is on the whole at the "medium" level. The value proposition and the value strategy level in the business model system are relatively low, which affects the overall level of the business model. Promoting value proposition, innovating business model, promoting market realization, strengthening value strategy and optimizing management environment are the effective ways to improve the business model of new energy automobile industry in our country at present.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.471
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