基于数据统计的网络男装品牌产品开发研究
发布时间：2019-01-18 09:38
【摘要】：网络购物的发展给服装市场带来了新的机遇与活力，同时孕育了各类网络品牌的产生，并且为其发展提供了良好的机会与平台。在众多网络购物品类中，以网络男装的发展潜力最为巨大。为了适应服装网络购物发展与需求的快速更迭变化，网络男装品牌面临着运营模式的调整与转变，需要区别于线下传统服装品牌对待，因此本文以网络男装品牌为主要研究对象，结合网络购物特点及要求，运用了大数据时代背景下网络的衍生软件——数据统计软件作为辅助工具，综合分析并提出了针对于网络服装消费市场的男装产品开发要求与新模式。以品牌中最为重要的产品开发为例，其方法可以映射到整个网络男装品牌的其他方方面面，最终提高品牌在服装网络购物市场中的整体效益与市场竞争力。 为了实现这一目标，文章主要从以下几个方面进行分析：首先，通过对网络购物环境概况的分析，归纳总结出其特点与趋势以及对辅助性应用软件产生与发展的影响，而后具体针对网络男装品牌和产品开发的基本内容进行详细阐述，同时介绍了大数据在当今全球经济发展中的重要作用及数据统计软件在网络购物中的研究发展情况，充分说明其巨大的应用价值，为下文的应用思路做铺垫。其次为数据统计在网络男装品牌产品开发上的应用思路，包括对线下传统男装品牌与现代网络男装品牌在产品开发上的差异化对比，并且分析总结数据统计软件的类别与选择原则，进一步明确了数据统计在品牌产品开发上的应用价值。最后以男装产品中的衬衫品类为例，详细的介绍了数据统计在其设计开发上的应用过程，总结出适用于现代网络购物环境的网络男装品牌产品开发新模式。 本课题在研究的过程中，通过与服装企业的实际合作、实地市场调查、网络信息资料搜集、文献查阅等多种途径来了解国内外网络男装产品开发的模式以及网络数据的价值，，通过实践与理论的结合运用，逐步探索分析了网络数据统计在男装品牌产品开发上的应用方式，最终确立了适用于现代网络购物发展的产品开发模式，为国内的网络男装品牌产品设计开发提供实践参考。
[Abstract]:The development of online shopping brings new opportunities and vitality to the clothing market, at the same time gestates the emergence of all kinds of network brands, and provides a good opportunity and platform for its development. In numerous network purchase goods category, the development potential of network menswear is the greatest. In order to adapt to the rapid change of clothing online shopping development and demand, the online men's clothing brand is facing the adjustment and transformation of the operation mode, which needs to be treated differently from the traditional clothing brand below the line. Therefore, this article takes the network men's clothing brand as the main research object, unifies the network shopping characteristic and the request, has used the network derivative software-data statistics software as the auxiliary tool under the big data era background, This paper comprehensively analyzes and puts forward the requirements and new mode of men's wear product development aiming at the online clothing consumption market. Taking the most important product development in the brand as an example, the method can be mapped to other aspects of the whole online men's clothing brand, and finally improve the overall benefit and market competitiveness of the brand in the clothing online shopping market. In order to achieve this goal, the article mainly carries on the analysis from the following several aspects: first, through the analysis to the network shopping environment general situation, summarizes its characteristic and the tendency as well as to the auxiliary application software production and the development influence, Then the basic contents of network men's wear brand and product development are elaborated in detail, and the important role of big data in the global economic development and the research and development of data statistics software in online shopping are introduced. Fully explain its huge application value, for the following application ideas to do the groundwork. Secondly, the application of data statistics in the product development of network men's wear brand, including the contrast between traditional men's wear brand and modern men's clothing brand in product development. The classification and selection principle of data statistics software are analyzed and summarized, and the application value of data statistics in brand product development is further clarified. Finally, taking the shirt category of men's wear products as an example, the application process of data statistics in its design and development is introduced in detail, and a new model of network men's wear brand product development suitable for modern online shopping environment is summarized. In the course of the research, through the actual cooperation with garment enterprises, field market investigation, network information collection, literature review and other ways to understand the domestic and foreign network men's wear product development model and the value of network data. Through the combination of practice and theory, this paper gradually explores and analyzes the application of network data statistics in men's clothing brand product development, and finally establishes a product development model suitable for the development of modern online shopping. For the domestic network men's brand product design and development to provide practical reference.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F724.6;F426.86;F224
本文编号：2410570
[Abstract]:The development of online shopping brings new opportunities and vitality to the clothing market, at the same time gestates the emergence of all kinds of network brands, and provides a good opportunity and platform for its development. In numerous network purchase goods category, the development potential of network menswear is the greatest. In order to adapt to the rapid change of clothing online shopping development and demand, the online men's clothing brand is facing the adjustment and transformation of the operation mode, which needs to be treated differently from the traditional clothing brand below the line. Therefore, this article takes the network men's clothing brand as the main research object, unifies the network shopping characteristic and the request, has used the network derivative software-data statistics software as the auxiliary tool under the big data era background, This paper comprehensively analyzes and puts forward the requirements and new mode of men's wear product development aiming at the online clothing consumption market. Taking the most important product development in the brand as an example, the method can be mapped to other aspects of the whole online men's clothing brand, and finally improve the overall benefit and market competitiveness of the brand in the clothing online shopping market. In order to achieve this goal, the article mainly carries on the analysis from the following several aspects: first, through the analysis to the network shopping environment general situation, summarizes its characteristic and the tendency as well as to the auxiliary application software production and the development influence, Then the basic contents of network men's wear brand and product development are elaborated in detail, and the important role of big data in the global economic development and the research and development of data statistics software in online shopping are introduced. Fully explain its huge application value, for the following application ideas to do the groundwork. Secondly, the application of data statistics in the product development of network men's wear brand, including the contrast between traditional men's wear brand and modern men's clothing brand in product development. The classification and selection principle of data statistics software are analyzed and summarized, and the application value of data statistics in brand product development is further clarified. Finally, taking the shirt category of men's wear products as an example, the application process of data statistics in its design and development is introduced in detail, and a new model of network men's wear brand product development suitable for modern online shopping environment is summarized. In the course of the research, through the actual cooperation with garment enterprises, field market investigation, network information collection, literature review and other ways to understand the domestic and foreign network men's wear product development model and the value of network data. Through the combination of practice and theory, this paper gradually explores and analyzes the application of network data statistics in men's clothing brand product development, and finally establishes a product development model suitable for the development of modern online shopping. For the domestic network men's brand product design and development to provide practical reference.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F724.6;F426.86;F224
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