衡阳连锁药店发展策略研究

发布时间：2019-03-01 09:43

【摘要】：连锁药店是中国药品零售行业一个重要的组成形式。随着经济的发展，人民对健康需求的增强，药店经营能力不断增强，随着医保新政策的推行，国家对医疗健康行业投入的加大，药品连锁行业的发展出现了一个转型期。单体药店将慢慢减少，连锁药店的规模将会越来越大，药店只有在连锁下才能有竞争优势，开展连锁经营是必然的趋势。衡阳药品零售市场放开以后，衡阳连锁药店发展迅速，各种模式连锁药店都出现在衡阳药品零售市场，初步满足顾客的需求。衡阳的连锁药店还存在门店多，规模小，忽视农村的发展，人力资源管理低下和物流配送系统不到位，经营门店还存在拦截销售和商品漏洞，多元化发展不足特许加盟店与公司合作困难等问题。本文采用文献分析法，比较分析法，实证分析法为研究的方法，来研究中国医药流通体制改革、以药品零售市场放开为起点到2012年这段时期为研究重点，并在前人研究的基础上，介绍了国内药品连锁行业的发展过程，介绍海王星辰连锁药店成功的经验及未来的发展趋势，指出国内连锁药店存在的问题及三九连锁药店失败的原因。研究了国外美国和日本连锁药店发展的历程，其医药分家的体制，多元化的发展经营模式，以顾客为中心的服务理念，先进的信息化管理系统。对衡阳连锁药店的经营管理现状及不足之处进行了分析和研究，重点分析了衡阳民生堂连锁药店和千禧连锁药店经营管理情况，通过对各种连锁方式进行研究探讨，得出自建直营店是适合衡阳市场发展的模式的结论，对衡阳药店存在的问题提出了相应的对策和解决方案。期望衡阳连锁药店能扭转现在经营困难的局面，抓住新的发展机遇，走上持续健康的发展道路。
[Abstract]:Chain drugstore is an important form of Chinese drug retail industry. With the development of economy, the enhancement of people's demand for health, the ability of pharmacy to operate, along with the implementation of the new medical insurance policy and the increase of the national investment in the medical and health industry, the development of the pharmaceutical chain industry has appeared a transitional period. The size of the chain drugstore will be bigger and bigger. Only under the chain can the drugstore have the competitive advantage. It is an inevitable trend to carry out the chain operation. After the opening of Hengyang pharmaceutical retail market, Hengyang chain drugstore developed rapidly, and all kinds of model chain drugstores appeared in Hengyang drug retail market to meet the needs of customers. Hengyang's chain drugstores still have many stores, small scale, ignoring the development of rural areas, low human resources management and inadequate logistics and distribution systems, and there are also loopholes in intercepting sales and commodities in operating stores. Diversification under-developed franchised stores and company cooperation difficulties and other issues. This paper adopts literature analysis, comparative analysis and empirical analysis to study the reform of pharmaceutical circulation system in China, taking the opening of drug retail market as the starting point and the period from 2012 to 2012 as the research focus. On the basis of previous research, this paper introduces the development process of domestic drug chain industry, introduces the successful experience and future development trend of Haiwangxingchen chain drugstore. This paper points out the problems existing in the domestic chain drugstores and the reasons for the failure of the Sanjiu chain drugstores. This paper studies the development process of American and Japanese chain drugstores in foreign countries, its medical separation system, diversified development and management mode, customer-centered service concept, and advanced information management system. This paper analyzes and studies the current situation and deficiency of Hengyang chain drugstore, emphatically analyzes the management of Hengyang Minshengtang chain drugstore and Millennium chain drugstore, and probes into all kinds of chain ways. It is concluded that the self-built direct store is suitable for Hengyang market development mode, and the corresponding countermeasures and solutions are put forward to the problems existing in Hengyang drugstore. I hope Hengyang chain drugstore can reverse the current difficult situation, seize the new development opportunities, and embark on a sustainable and healthy development path.
【学位授予单位】：南华大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.72

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