体育服饰品牌商供应链策略选择及订单分配研究

发布时间：2019-03-05 17:58

【摘要】：如今大众对服装产品多样化、个性化的需求越来越明显和强烈。随时、随地可以以任何可能的形式购买商品也成为购买习惯的新趋势。消费者需求决定公司行为。如何通过供应商订单分配来实现敏捷反应成为企业必须面对的问题。而对于以效益为先的企业来说，所有产品都采取敏捷供应链策略也是不现实的。于是在解决这个问题之前，必须重新考量哪些产品适合精益型供应链，哪些适合敏捷型供应链。本文首先以产品类型决定论为基础，结合服装行业特性，推出一套定性、定量相结合的指标体系和方法，以定义产品类型，匹配合适的供应链策略。而后针对敏捷型供应链的要求，建立二级的供应商选择和订单分配模型。本文综合了质量、服务水平、企业社会责任、环境、健康和安全、地区政治稳定性等重要的参数，在将其设置为筛选条件的同时，也作为产能和成本杠杆计算，充分考虑了指标的调节作用。再后，在分析有效实现供应链匹配和订单分配的供应链管理要求的基础上，介绍了通过销售与运营计划部门保证有效获取信息和管理信息流的办法。最后通过案例验证了方法的实用性，并指明了未来研究的方向。本文的研究立足于实战，，力求平衡好学术和实践的双重要求，将企业操作性放在重要的位置，以求更好的产学结合，研以致用。
[Abstract]:Nowadays, the demand for diversification and individuation of clothing products is more and more obvious and strong. At any time, anywhere you can purchase goods in any possible form has also become a new trend of buying habits. Consumer demand determines the behavior of the company. How to realize agile response through supplier order assignment becomes a problem that enterprises must face. For benefit-oriented enterprises, it is unrealistic for all products to adopt agile supply chain strategy. So before we solve this problem, we have to rethink which products are suitable for lean supply chain and what is suitable for agile supply chain. On the basis of product type determinism and the characteristics of garment industry, this paper first presents a set of qualitative and quantitative index systems and methods to define product types and match appropriate supply chain strategies. Then, according to the requirement of agile supply chain, a two-level model of supplier selection and order allocation is established. This paper synthesizes the important parameters such as quality, service level, corporate social responsibility, environment, health and safety, regional political stability and so on. While setting it as a screening condition, it is also used to calculate productivity and cost leverage. Full consideration is given to the regulating effect of the index. Then, based on the analysis of supply chain management requirements for effective supply chain matching and order allocation, this paper introduces the methods to ensure effective access to information and management of information flow through sales and operational planning departments. Finally, the practicability of the method is verified by a case, and the direction of future research is pointed out. The research in this paper is based on the practice, strives to balance the dual requirements of academic and practical, put the operation of enterprises in an important position, in order to better combine production and learning, and put it into practice.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.8;F274

【共引文献】