L气体公司电子气体业务本土化经营策略研究
发布时间：2019-03-25 12:08
【摘要】：随着电子工业在国内日益发展的趋势,大家也已经意识到电子气体是发展电子工业的重要基础之一,是世界各国争取在电子工业的未来技术发展中占有一席之地的关键要素。电子气体不但用于半导体芯片制造还用于太阳能光伏电池片和平板显示器的制造。全球前几大的跨国气体公司纷纷进入国内电子气体市场,L气体公司作为最早进入中国市场并实施本土化的跨国气体公司之一,面临着日益激烈的竞争和行业的发展问题等严峻挑战。所以找出适合L气体公司电子气体业务的本土化经营策略,是本文研究目的所在。 本文大致分为理论综述和案例分析两大部分。在理论综述部分,主要概括了目前学术界对于跨国公司本土化理论的研究结果,并总结了跨国公司本土化经营策略的重点内容。而案例分析部分首先介绍了L气体公司的概况和国内目前电子气体行业的概况。其次,分析了L气体公司面对的行业发展的困境和竞争状况等问题。第三,根据相应的本土化理论,提出L气体公司的本土化经营策略建议。 本文的研究对象L气体公司是一家国际知名跨国气体公司,其在中国国内的电子气体业务本身已经有了相当的基础,但随着近年来电子气体行业在国内的迅速发展,目前已经面临着与本土和国际厂商日益激烈的价格竞争和行业供大于求等问题。在此背景之下本文通过分析在这种竞争格局下的L气体公司电子气体业务的本土化经营策略,也为后续进一步的研究打下了一定基础。
[Abstract]:With the increasing development of electronic industry in China, everyone has realized that electronic gas is one of the important bases for the development of electronic industry, and it is the key factor that countries all over the world strive to occupy a place in the future technological development of electronic industry. Electronic gases are used not only in semiconductor chip manufacturing, but also in solar photovoltaic panels and flat panel displays. The leading multinational gas companies in the world have entered the domestic electronic gas market one after another. As one of the first multinational gas companies to enter the Chinese market and implement localization, L Gas Company is one of the first multinational gas companies to enter the Chinese market and implement localization. Faced with increasingly fierce competition and the development of the industry and other serious challenges. So find out suitable L gas company electronic gas business localization management strategy, is the purpose of this paper. This paper is divided into two parts: theoretical review and case analysis. In the part of theory review, it mainly summarizes the results of the current academic research on the localization theory of multinational corporations, and summarizes the key contents of the localization management strategy of transnational corporations. In the part of case analysis, we first introduce the general situation of L gas company and the current situation of electronic gas industry in China. Secondly, the difficulties and competition situation of L-Gas Company are analyzed. Third, according to the corresponding localization theory, the localization management strategy of L gas company is proposed. The research object of this paper is L Gas Company, which is a well-known multinational gas company. Its electronic gas business in China has already had a considerable foundation, but with the rapid development of the electronic gas industry in China in recent years, At present, domestic and international manufacturers are faced with increasingly fierce price competition and industry supply over demand and other issues. Under this background, this paper analyzes the localization management strategy of the electronic gas business of L gas company under this competitive situation, and also lays a certain foundation for the further research.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F416.63
本文编号：2446965
[Abstract]:With the increasing development of electronic industry in China, everyone has realized that electronic gas is one of the important bases for the development of electronic industry, and it is the key factor that countries all over the world strive to occupy a place in the future technological development of electronic industry. Electronic gases are used not only in semiconductor chip manufacturing, but also in solar photovoltaic panels and flat panel displays. The leading multinational gas companies in the world have entered the domestic electronic gas market one after another. As one of the first multinational gas companies to enter the Chinese market and implement localization, L Gas Company is one of the first multinational gas companies to enter the Chinese market and implement localization. Faced with increasingly fierce competition and the development of the industry and other serious challenges. So find out suitable L gas company electronic gas business localization management strategy, is the purpose of this paper. This paper is divided into two parts: theoretical review and case analysis. In the part of theory review, it mainly summarizes the results of the current academic research on the localization theory of multinational corporations, and summarizes the key contents of the localization management strategy of transnational corporations. In the part of case analysis, we first introduce the general situation of L gas company and the current situation of electronic gas industry in China. Secondly, the difficulties and competition situation of L-Gas Company are analyzed. Third, according to the corresponding localization theory, the localization management strategy of L gas company is proposed. The research object of this paper is L Gas Company, which is a well-known multinational gas company. Its electronic gas business in China has already had a considerable foundation, but with the rapid development of the electronic gas industry in China in recent years, At present, domestic and international manufacturers are faced with increasingly fierce price competition and industry supply over demand and other issues. Under this background, this paper analyzes the localization management strategy of the electronic gas business of L gas company under this competitive situation, and also lays a certain foundation for the further research.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F416.63
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