苏利公司未来五年的发展战略研究

发布时间：2019-04-24 01:22

【摘要】：农药是非常重要的农业生产资料,指用来防治危害农作物的害虫、杂草和病菌的药剂。由农药中间体、农药原药合成和制剂加工三大板块构成了完整的农药产业链。世界范围内,由于使用农药所避免的粮食损失约占粮食总产量的1/3。而在我国,以占有世界7%的耕地面积养活着占有世界22%的人口,其中农药的作用功不可没。因此,农药对农业发展和人类粮食安全有着十分重要的意义。在全球人口增长及耕地面积减少的矛盾下,农药的广泛使用以提高单位面积产量是解决粮食问题的重要出路。从去年的毒豇豆事件到今年夏天的爆炸西瓜,农药行业引来了社会的广泛关注,农民未按要求使用农药造成的残留问题,责任被无限放大到农药生产者本身。国内农药生产企业在面对复杂多变的世界经济大环境,国家宏观政策要求的调整,国际市场的激烈竞争和社会公众的负面认知等压力下,要生存下去,就必须取得一定的竞争优势,制定切实可行的发展战略。苏利公司从精细化工产品起家,1995年开始涉足农药相关的精细化工领域,1996年被原国家化学工业部核准为农药生产企业。近年来得益于快速的市场发展,凭借精准的市场定位,在农药杀菌剂、溴系阻燃剂市场上取得了成功,在行业中的地位不断提高,并且从一个专业的精细化工产品供应商向提供一整套解决方案的技术支持型精细化工企业转变。但是,面对行业竞争日趋激烈、行业要求日渐提高的背景,作为一个快速成长中的中小企业,公司亟需明确未来五年的发展战略、精准定位、找对方向。本为致力于对苏利公司的发展战略展开研究,通过对苏利公司的内、外部环境等方面进行广发深入的调查、研究和分析,得出苏利公司未来五年的发展目标和战略定位：基于全球战略市场布局的登记,以及产销研服一体化市场推广模式相结合的发展战略。
[Abstract]:Pesticides are very important means of agricultural production, refers to the control of pests, weeds and germs harmful to crops. The whole pesticide industry chain is composed of three parts: pesticide intermediates, pesticide synthesis and preparation processing. Worldwide, food losses avoided as a result of the use of pesticides account for about 1 / 3 per cent of total food production In China, 22% of the world's population is supported by 7% of the world's arable land, in which pesticides play an important role. Therefore, pesticides play a very important role in agricultural development and human food security. Under the contradiction of the global population growth and the decrease of cultivated land area, the widespread use of pesticides to increase the yield per unit area is an important way to solve the grain problem. From last year's toxic cowpea incident to the explosion of watermelons this summer, the pesticide industry has attracted widespread attention. The farmers' responsibility for the residue caused by the failure to use pesticides as required has been infinitely amplified to the pesticide producers themselves. Under the pressure of complex and changeable world economic environment, adjustment of national macro-policy requirements, fierce competition in the international market and negative cognition of the public, domestic pesticide production enterprises want to survive. Must obtain certain competitive advantage, formulate feasible development strategy. Su Li started from fine chemical products, began to step into the field of pesticide-related fine chemicals in 1995, and was approved as a pesticide production enterprise by the former Ministry of Chemical Industry in 1996. Thanks to the rapid development of the market in recent years, by virtue of its precise market positioning, it has achieved success in the market of pesticide fungicides and bromine flame retardants, and its position in the industry has been continuously improved, And from a professional supplier of fine chemical products to provide a complete set of solutions for technical support of fine chemical enterprises. However, in the face of the increasingly fierce competition in the industry and the increasing requirements of the industry, as a fast-growing small and medium-sized enterprise, the company needs to make clear the development strategy for the next five years, to locate precisely and to find the other side. This is dedicated to the development strategy of Su Li Company, through extensive and in-depth investigation, research and analysis of Su Li's internal and external environment, The development goal and strategic orientation of Su Li Company in the next five years: the registration based on the global strategic market layout, and the development strategy combined with the integrated marketing model of production, marketing, research and service.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.72

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